Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Proceedings of KNASTIK The Winners CommIT (Communication & Information Technology) Binus Business Review ComTech: Computer, Mathematics and Engineering Applications
Meyliana Meyliana
Bina Nusantara University
Computer Science & IT Economics, Econometrics & Finance Engineering Mathematics Social Sciences

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Analisa Strategi E-Marketing dan Implementasinya pada Rental Company Meyliana, Meyliana
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1109

Abstract

Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management. Marketing today has become a trend in doing promotion, increase new customers to expand target market, and maintain old customer loyalty to increase the company sales’ point volume. Supported by appropriate information technology, marketing event could be changed as events that give benefit to the company. Marketing event with information technology, e-marketing, is done to increase company image. After being analysed, this e-marketing strategy will be implemented to rental company. 
Studi Tentang Pengaruh Penggunaan Teknologi dan Sistem Informasi, Sistem Manajemen Mutu, dan Budaya Organisasi Terhadap Kinerja Manajemen Perguruan Tinggi Swasta: Studi Kasus Universitas Bina Nusantara Prabowo, Harjanto; Abbas, Bahtiar Saleh; Meyliana, Meyliana
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 2 (2004): The Winners Vol. 5 No. 2 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i2.3856

Abstract

Article discusses factors that influences college management performance, those are technology and information system, quality management system, and organization culture. The research is done by using Pearson correlation method, linear regression, and Customer Satisfaction Index (CSI) using cartesius diagram. Based on correlation test, there are only two out of three variables having significance correlation with performance management, that are quality management system and organization culture.
Kepuasan Pengguna terhadap LMS Binusmaya: Perspektif Implementasi Crm pada Institusi Pendidikan untuk Karakteristik Layanan Meyliana, Meyliana; Widjaja, Henry Antonius Eka; Santoso, Stephen Wahyudi
ComTech: Computer, Mathematics and Engineering Applications Vol 2, No 2 (2011): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v2i2.2849

Abstract

Konsep customer relationship telah berubah menjadi customer engagement, yang kini dikenal sebagai konsep Customer Relationship Management (CRM). Karakteristik CRM mengakomodir tiga hal: pemasaran, penjualan, dan layanan. Industri pendidikan memiliki karakteristik paling kuat pada layanan karena keterikatan pelanggan untuk waktu yang cukup lama pada institusi pendidikan. Kepuasan pelanggan akan memberikan rekomendasi positif kepada keluarga dan kerabatnya. Sebaliknya ketidakpuasan pelanggan akan membawa rekomendasi kurang baik. Dengan demikan, pelayanan pelanggan selama masih terikat dengan perusahaan sangat menentukan keberlangsungan bisnis perusahaan selanjutnya. Penelitian dilakukan menggunakan model EUCS (End User Computing System) dimana hipotesisnya diuji berdasarkan análisis korelasi dan análisis regresi serta menggunakan IPA (Importance Performance Analysis) untuk melihat hal-hal yang perlu ditingkatkan dengan menghitung gap analisisnya. Berdasarkan análisis korelasi, semua hipotesis H1 (ada hubungan) diterima dan berdasarkan análisis regresi, semua hipotesis H1 (berpengaruh) diterima. Dan berdasarkan IPA, tiga dari lima variabel perlu peningkatan sebagai prioritas pertama. Sementara untuk prioritas kedua semua variabel perlu ditingkatkan. 
Pengembangan Services Untuk Menghubungkan Aplikasi Human Resource Information System (HRIS) Dengan Modul Hr SAP Meyliana, Meyliana
ComTech: Computer, Mathematics and Engineering Applications Vol 1, No 2 (2010): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v1i2.2401

Abstract

Rapid business changes also trigger changes in interconnected applications. Changing multiple interrelated applications, have a level of difficulty and complexity of its own, especially if the platform and framework of these applications are not the same. One of the concepts that can help bridge the time gap problem between business change with changes in applications and platforms and frameworks to bridge the gap between applications is the implementation of "services". By using "services", interconnected applications will be able to produce more realtime information. A case study for the development of "service" is performed at the Human Resource (HR) department, which uses two different applications of Human Resource Information System (HRIS) for the frontend and use the SAP HR module as its backend. Bottom-up strategy is chosen as a strategy in developing the "service". Application of "service" is expected to help accelerate change in the development of applications and facilitate the further application, and can result in real-time information. 
Pengaruh I-Branding pada Website Binus University terhadap Loyalitas Pelanggan Meyliana, Meyliana; E.W., Henry Antonius; Santoso, Stephen W.
ComTech: Computer, Mathematics and Engineering Applications Vol 4, No 2 (2013): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v4i2.2665

Abstract

Implementing an appropriate branding strategy supports a company in putting its product or service to be customers’ top of mind. Aligned with the development of information technology, especially the Internet, merging branding with internet (i-branding) creates a unique characteristic for a company. It is very helpful for a company in competing in the free market. Therefore, it is important for a company to know information about customer perception in assessing i-branding that has been applied to its website. As an educational institution which is a pioneer in the use of information technology, Binus University concerns much about its branding on the official website (www.binus.ac.id). This study is conducted to assess the i-branding of Binus University on the point of view of its students as customers. This study uses Four Pillars of i-branding consisting the following variables: customer understanding, marketing communication, interactivity, content, and customer loyalty consisting of trust and satisfaction. The hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all hypotheses of H1 (no relation) is received and based on regression analysis,all hypotheses of H1 (bring effects) is received.
The Influence of Perceived Risk and Trust in Adoption of FinTech Services in Indonesia Meyliana, Meyliana; Fernando, Erick; surjandy, surjandy
CommIT (Communication and Information Technology) Journal Vol 13, No 1 (2019): CommIT Vol. 13 No. 1 Tahun 2019
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v13i1.5708

Abstract

The service level in community must be considered if it wants to continue to be used by the users. This research studies the adoption of Financial Technology (FinTech) services in the terms of trust and risk. The work employs the Technology Acceptance Model (TAM) theory as the theoretical basis combined with trust and perceived risk. The research method is quantitative. The data are analyzed by the Structural Equation Model (SEM) using Smart PLS V2.0. The researchers use a questionnaire in Google Form to collect the data. It is distributed online with the snowball data collection technique. As a result, 548 respondents are successfully gathered. The results indicate that the factor of users trusts influences perceived usefulness in the adoption to use FinTech services. However, the risk factor does not affect the use of FinTech services, which further does not influence the users’ attitude. The work contributes to the study of the adoption of FinTech services, which provides a view determining the users’ intention to use FinTech services in Indonesia.
Kepuasan Mahasiswa terhadap Implementasi E-CRM pada Binus University Meyliana, Meyliana; W., Henry Antonius E.; Santoso, Stephen W.
ComTech: Computer, Mathematics and Engineering Applications Vol 3, No 1 (2012): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v3i1.2422

Abstract

Education industry is a service enterprise that has its unique characteristics. Thus, the implementation of e-CRM in education institutions and other service companies is different. The research methodology uses variables Pre-Purchase, At-Purchase, Post-Purchase, e-Trust, e-Satisfaction and e-Loyalty, where the hypothesis was tested by correlation analysis and regression analysis. Besides, it also uses IPA (Importance Performance Analysis) to identify factors to be improved by calculating the gap analysis. The test results obtained show that based on the correlation analysis, all the H1hypotheses (has relationship) are accepted and based on the regression analysis, all the hypotheses H1 (has effects) is accepted. Under the IPA, for both increases in the first priority and second priority, all the variables need to be improved.
Potential Threats of Information Disclosure in Social Media: a Systematic Literature Review Yulianto, Budi; Purnomo, Fredy; Madyatmadja, Evaristus Didik; Meyliana, Meyliana; Prabowo, Harjanto
ComTech: Computer, Mathematics and Engineering Applications Vol 7, No 3 (2016): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v7i3.2499

Abstract

Along with the growth of social media, a variety of potential threats to users is also increasing. These kinds of threats often occur because the users accidentally or unknowingly disclose their information or identity on social media. Threats resulted from the disclosure of information are needed to be known so that the users can understand the risks that arise and take precautions. This research was aimed to summarize the potential threats arising from the information disclosure in social media. The research method used was a systematic literature review to explore and summarize the literatures that discuss the specific topic. The research results show that the potential threats are mostly social threats and identity theft. 
Persepsi Pelanggan terhadap Online Branding pada Website Binus University Meyliana, Meyliana; W., Henry Antonius E.; Santoso, Stephen W.
ComTech: Computer, Mathematics and Engineering Applications Vol 3, No 2 (2012): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v3i2.2312

Abstract

Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variables, such as attract, engage, retain, learn, relate and online branding in which the hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all the hypotheses of H1 is received (related) and based on regression analysis, all the hypotheses H1 is accepted (effectible).
The Influencing factors of Female Passenger Background in Online Transportation with Perceived Ease of Use Meyliana, Meyliana; Surjandy, Surjandy; Fernando, Erick; Anindra, Firman
ComTech: Computer, Mathematics and Engineering Applications Vol 10, No 1 (2019): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v10i1.5713

Abstract

This research aimed to explore the correlation or influence factors between the background of female passengers with perceived ease of use factors in Online Transportation Application (OTA). This research was explanatory and descriptive (causal) research. The respondents were the female users of OTA. The total of respondents was 408 people. SPSS applications were used to process the data. Then, the cross-tabulation was to find the correlation or influence factors. In the end, the researchers find 19 factors that are essential for future research.
Co-Authors Bahtiar Saleh Abbas E.W., Henry Antonius Erick Fernando B311087192 Firman Anindra Fredy Purnomo Harjanto Prabowo Henry Antonius E. W., Henry Antonius Madyatmadja, Evaristus Didik Santoso, Stephen Wahyudi Stephen W. Santoso, Stephen W. Surjandy, Surjandy W., Henry Antonius E. Widjaja, Henry Antonius Eka Yulianto, Budi