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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Riset Entrepreneurship Abdi Laksana Economics and Digital Business Review International Journal of Regional Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Manajemen dan Pemasaran Jasa Safari : Jurnal Pengabdian Masyarakat Indonesia E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Asian Journal of Applied Business and Management (AJABM) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Nusantara Mengabdi

Dwi Asri Siti Ambarwati

Lampung University

Author-ID : 3200708

Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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NIAT PEMBELIAN GREEN PRODUCT: PERAN KESADARAN DIRI MASYARAKAT, KEBANGGAAN, RASA BERSALAH, DAN KESADARAN MASYARAKAT Dwi Asri Siti Ambarwati; Dorothy R. H. Pandjaitan; Achmad Yahya Teguh Panuju
Jurnal Manajemen Terapan dan Keuangan Vol. 11 No. 2 (2022): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v11i2.18782

Abstrak Saat ini. konsumen di dunia sangat memperhatikan dampak dari pemanfaatan produk terhadap lingkungan. Oleh karena itu, mereka membeli produk yang aman untuk alasan ini. Kondisi ini menjadi peluang bagi perusahaan untuk menciptakan merek di benak konsumen sehingga mereka dapat memasarkan produk tersebut secara efektif. Meskipun merek lokal yang berlabel green product di Indonesia cukup banyak, namun kecenderungan konsumen untuk menggunakan produk tersebut tidak sebesar di negara lain. Berdasarkan isu tersebut, penelitian ini bermaksud mengungkap alasan niat masyarakat Indonesia di Bandar Lampung untuk membeli produk perawatan kulit dengan menguji beberapa faktor penentu: kesadaran diri masyarakat, kebanggaan, rasa bersalah, dan kesadaran. Untuk itu, kami menggunakan survei berdasarkan 240 tanggapan dan menganalisisnya dengan model persamaan struktural berdasarkan kovarians untuk mencapai tujuan ini. Studi ini mengungkapkan niat ini dipengaruhi oleh kesadaran diri publik, kebanggaan, dan rasa bersalah secara positif. Pengaruh positif ini terjadi ketika peneliti memeriksa dampak perasaan bangga dan perhatian terhadap kesadaran diri atas publik. Kata Kunci: produk perawatan kulit berwawasan lingkungan, kebanggaan, rasa bersalah, kesadaran diri publik, niat beli.

The mediation relationship of customer satisfaction between service quality and repurchase intention on e-commerce in Indonesia Aida Sari; Dwi Asri Siti Ambarwati; Mudji Rachmat Ramelan
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 1 (2020): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This research aims to determine the relationship between service qualities and repurchase intention with customer satisfaction as the mediator variable on e-commerce in Indonesia. Data were obtained from 162 respondents by using close and self-administered types of questions. The respondents independently filled the given questionnaires with the Likert scale and Structural Equation Model (SEM) was used for analysis. The findings show that customer satisfaction variable is a mediation of web service quality and repurchase intention on e-commerce in Indonesia.

Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee Misbah Arbaiah; Dorothy Rouly Pandjaitan; Dwi Asri Siti Ambarwati
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 2 No. 1 (2022): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v2i1.1477

Purpose: This research is based on the online shopping trend which has increased in Indonesia and the Shopee marketplace site which has experienced a very significant increase in sales from previous years. Research methodology: This study aims to analyze the effect of the Hedonic Shopping Motivation Dimension on impulse buying. The population in this study are consumers who have made impulse purchases on the Shopee marketplace site. The sample in this study was taken using a purposive sampling method and determined by the Bernoulli formula. Results: The results of this study indicate that Idea Shopping (X3), Social Shopping (X4), and Relaxation Shopping (X5) have a positive and significant effect on Impulsive Purchases on the Shopee marketplace site. The results of this study indicate that the variable that has the most dominant effect on impulse buying is relaxation shopping and the variable that has the least effect is social shopping. Limitations: This research focuses on experience, idea, value, social and relaxation as independent variables; and the competitive advantage as dependent variable. Contribution: This research explains the effect on Impulsive Purchases on the Shopee marketplace site and also the implications of marketing management theory.

KESADARAN MEREK DAN PRESEPSI RISIKO DALAM MEMPENGARUHI NIAT BELI SEPATU "NIKE" Azmi Farhan Fauzian; Driya Wiryawan; Dwi Asri Siti Ambarwati
Jurnal Riset Entrepreneurship Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i2.4130

Along with the times, sports shoes like “Nike” have now developed into more modern and fashionable shoes, so they can be used in daily activities. Brand awareness and risk perception influencing intention to buy “Nike” shoes is the aim of this research. Descriptive analytical research is the model chosen to conduct this research. 100 respondents were used as a sample in this study through purposive sampling and questionnaires as a way of collecting data. The result study shows that the age group of 17-25 years is the dominant age group using “Nike” products. This age group is a productive age group so they have a good understanding of “Nike” products. Multiple linear regression analysis of brand awareness affects significantly the purchase intention as its significant value is 0.237. This shows that most consumers of “Nike” shoes have good brand awareness. The risk perception variable in this study has a significant effect of 0.201 to the purchase intention. In theory, risk perception will have a negative impact on purchase intention. However, there is a positive direction of risk perception on purchase intention.

Pengaruh Promosi Berbasis Sosial Media Terhadap Niat Beli Produk Jasa pada Lembaga Pelatihan Kerja Technico Lampung Muhammad Lungit Wicaksono; Driya Wiryawan; Dwi Asri Siti Ambarwati; Rinaldi Bursan
E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Vol. 1 No. 2 (2022): Vol.1 No.2 (2022)
Publisher : Goodwood Publishing

Promotion is an element of the marketing mix that focuses on efforts to inform, persuade, and remind consumers of the company's brands and products. This study aims to determine the effect of social media-based promotions, namely entertainment, interaction, and trends on the purchase intention of service products at the Technico Lampung Job Training Institute. The Technico Lampung Job Training Institute has entertainment that can make consumers comfortable on the Facebook page which affects consumers' purchase intentions, Interaction affects consumers' purchase intentions, the implications of accepting this hypothesis are that the Technico Job Training Institute needs to be more active in replying to comments, replying to messages of criticism and suggestions. Log in to the Technico Job Training Institute facebook page, Trends affect consumers' purchase intentions. The implication of accepting this hypothesis is that the Technico Job Training Institute needs to pay attention to the current trend movements before making posts on the Facebook page and ultimately affecting consumers' purchase intentions

Pengaruh Promotion Mix terhadap Minat Beli Konsumen D’bakule Di Pringsewu Charina Azzahra Hasan; Aida Sari; Dwi Asri Siti Ambarwati
E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Vol. 1 No. 4 (2022): Vol.1 No.4 (2022)
Publisher : Goodwood Publishing

Economic growth in Pringsewu Regency from 2016 to 2021 has increased, except for in 2020, it has decreased slightly due to the Covid-19 pandemic and even caused a decline in economic growth, but in 2021, it has increased again. Seeing the great opportunity in the restaurant business, many people are interested in starting this business, causing competition in the restaurant business to become increasingly stringent. Lesehan D'Bakule has challenges in this business competition in order to get the consumers interested in buying at Lesehan D'Bakule. Lesehan D'Bakule carried out a promotion strategy, namely the promotion mix. This research was conducted to determine the influence of the promotion mix's dimensions on the buying interest of Lesehan D'Bakule consumers in Pringsewu. This research has 5 variables, namely advertising variables, sales promotion variables, public relations variables, personal selling variables, and direct marketing variables. This research uses the non-probably sampling methode, with a sample of 100 respondents who know Lesehan D'Bakule in Pringsewu and are interested in visiting Lesehan D'Bakule in Pringsewu. The results of this study indicate that the variables of advertising, sales promotion, public relations, personal selling, and direct marketing have a significant positive effect on consumer buying interest.

PENYULUHAN BAURAN PEMASARAN PADA INDUSTRI RUMAH TANGGA DI DESA BERNUNG KECAMATAN GEDUNG TATAAN KABUPATEN PESAWARAN Aida Sari; Nuzul Inas Nabila; Zainnur M. Rusdi; Dwi Asri Siti Ambarwati
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023): Edisi Januari
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v4i1.28385

Strategi pemasaran yang baik pada industri rumah tangga sangat penting agar industri rumah tangga tersebut dapat meningkatkan volume penjualan produknya dan bersaing dengan industri lainnya, tetapi masih banyak pelaku industri rumah tangga yang belum mengetahui bauran pemasaran yang efektif. Tujuan kegiatan pengabdian ini adalah memberikan pengetahuan kepada pelaku industri rumah tangga tentang pengetahuan bauran pemasaran yang meliputi produk, harga, promosi dan distribusi agar dapat tercapai kemampuan bersaing dengan pesaing lainnya sehingga dapat bertahan dalam kompetisi yang ada, meningkatkan penjualan, dan keberlangsungan dari industri rumah tangga produk emping melinjo di Desa Bernung, Kecamatan Gedung Tataan, Kabupaten Pesawaran. Pelaksanaan kegiatan ini menggunakan pendekatan partisipatif dengan melakukan kunjungan kerumah-rumah dan melibatkan pihak pelaku usaha rumah tangga emping melinjo tepatnya di Dusun Taman Rejo, Desa bernung. Hasil dari survei dan penyuluhan dapat dilihat dari hasil post-test yang dilakukan menunjukkan peningkatan pengetahuan dari para peserta tentang strategi bauran pemasaran. Hal ini memberikan optimisme dari tim pengabdian bawa para pelaku usaha dapat meningkatkan kualitas produksi, melakukan promosi yang akhirnya meningkatkan pendapatan pelaku usaha.Kata Kunci : Bauran Pemasaran, Produk, Harga, Promosi, Saluran Distribusi

Pengaruh Pengalaman Merek Dan Ekuitas Merek Terhadap Loyalitas Merek (Studi Pada Merek Mitsubishi Pajero Di Bandar Lampung) Rayhan Aliamin; Driya Wiryawan; Dwi Asri Siti Ambarwati
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 02 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i02.580

Pada saat ini, setiap perusahaan dituntut untuk mampu bersaing secara kompetitif dengan perusahaan lain yang bergerak dalam bidang yang sama. Perkembangan industri otomotif di Indonesia khususnya kendaraan roda empat mengalami peningkatan setiap tahunnya. Saat ini konsumen dihadapkan pada pemilihan berbagai merek mobil. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh langsung pengalaman merek terhadap loyalitas merek dan untuk mengetahui apakah ekuitas merek berpengaruh positif terhadap loyalitas merek. Metode penelitian yang digunakan adalah deskriptif kuantitatif. Sampel yang digunakan adalah non-probability sampling dengan teknik judgment sampling. Hasil penelitian ini menunjukkan bahwa pengalaman merek dan ekuitas merek mempengaruhi loyalitas merek mobil Mitsubishi Pajero di Bandar Lampung dan mayoritas pemilik mobil Mitsubishi Pajero di Bandar Lampung adalah 78% laki-laki dan 22% perempuan. Dominasi laki-laki tersebut dikarenakan mayoritas mobil Mitsubishi yang dijual di Bandar Lampung adalah MPV yaitu Mitsubishi Pajero dengan karakteristik mobil yang sporty sehingga didominasi oleh konsumen laki-laki.

Pendampingan Pengembangan Pemasaran Digital Pada BUMDes Artha Jaya, Desa Yogyakarta Selatan Lidya Ayuni Putri; Mutiasari Nur Wulan; Yuniarti Fihartini; Dwi Asri Siti Ambarwati; Dorothy RH. Pandjaitan
Jurnal Nusantara Mengabdi Vol. 2 No. 1 (2022): Oktober
Publisher : Penerbit Goodwood

Purpose: The purpose of the community service done is to develop the online marketing of building materials stores owned by Artha Jaya Village-Owned Enterprises or commonly known as BUMDes Artha Jaya so that the manager of BUMDes can still increase sales during pandemic through online sales like social media Methodology/approach: The implementation of the activity used a participatory approach through a direct approach by involving BUMDes in carrying out the stages of activities consisting of preparation and implementation. In each of these activities, BUMDes and the service team carried out and compiled digital marketing of social media and e-commerce. Results/findings: The development of digital marketing in BUMDes Artha Jaya only appeared in certain types of digital marketing, namely social media marketing through the Whatsapp application and content marketing, therefore by carrying out digital marketing at BUMDes Artha Jaya accompanied by training on BUMDes administrators could assist BUMDes in promoting their business. Conclusion: BUMDes should have felt the advantage of existing marketing, because digital marketing is very efficient for businesses. Then, with the development of digital marketing, it would make the business run better.

The Influence of Promotion and Reputation on Purchase Decisions of Pegadaian Gold Saving Products (Study on Customers of Syariah Gold Savings Account, Pegadaian Syariah Bandar Lampung Branch) Siti Khulwaniatur Risya; Aida Sari; Dwi Asri Siti Ambarwati
International Journal of Regional Innovation Vol. 3 No. 2 (2023): International Journal of Regional Innovation
Publisher : Inovbook Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52000/ijori.v3i2.77

Gold is considered an investment with relatively low risk and its value is almost always profitable because it is an investment object whose value tends to increase, thereby increasing public interest in investing in gold. Pegadaian Syariah, which is part of PT. Pegadaian, has innovated by releasing a product called Gold Savings with the aim of facilitating people who want to own gold at an affordable price and with minimal capital by saving. However, in recent years there has been a decrease in the number of Gold Savings customers at the Radin Intan Sharia Pawnshop which was influenced by the promotion factors carried out and the company's reputation. So that, in this study discusses promotion and reputation on customers' decisions to buy Gold Savings products at the Radin Intan Sharia Pegadaian Branch using the nonprobability sampling method using the Purposive Sampling method category, with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop with a total sample of 140 respondents. This study uses multiple linear regression analysis and partial hypothesis testing (t-test). The results obtained in this study indicate that promotion and reputation have a positive and significant effect on purchasing decisions for Gold Savings products at the Radin Intan Branch Sharia Pawnshop.

Co-Authors Achmad Yahya Teguh Panuju Aida Sari Aida Sari Aida Sari Aida Sari Aida Sari Aida Sari Alodia Salsabila Azzahra Ani Kurniawati Arviza Ika Permata Putri Aulia Rizqi Sahara Azmi Farhan Fauzian Chandra Deri Andika Charina Azzahra Hasan Dorothy R. H. Pandjaitan Dorothy R.H. Pandjaitan Dorothy RH. Pandjaitan Dorothy Rouly Haratua Pandjaitan Driya Wiryawan Eivando Fanlikhin Eliza Delicia Hilmi Aunillah Kamil Lidya Ayuni Putri Mahrinasari Misbah Arbaiah Mudji Rachmat Ramelan Muhammad Adha Agung Mulyana Muhammad Lungit Wicaksono Muhammad Millenio Rizky Ramadhan Mutiasari Nur Wulan Nindytia Puspitasari Dalimunthe Nuzul Inas Nabila Rayhan Aliamin Ribhan Rinaldi Bursan Rizyki Addin Ramadhan Roslina Satria Bangsawan Sesilia Vani Susanto Siti Khulwaniatur Risya Sri Hasnawati Yuniarti Fihartini Zainnur M. Rusdi

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