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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Riset Entrepreneurship Abdi Laksana Economics and Digital Business Review International Journal of Regional Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Manajemen dan Pemasaran Jasa Safari : Jurnal Pengabdian Masyarakat Indonesia E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Asian Journal of Applied Business and Management (AJABM) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Nusantara Mengabdi
Dwi Asri Siti Ambarwati
Lampung University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Reviu Akuntansi, Manajemen, dan Bisnis

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Pengaruh Dimensi Motivasi Belanja Hedonis terhadap Pembelian Impulsif pada Situs Marketplace Shopee Misbah Arbaiah; Dorothy Rouly Pandjaitan; Dwi Asri Siti Ambarwati
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 2 No. 1 (2022): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v2i1.1477

Abstract

Purpose: This research is based on the online shopping trend which has increased in Indonesia and the Shopee marketplace site which has experienced a very significant increase in sales from previous years. Research methodology: This study aims to analyze the effect of the Hedonic Shopping Motivation Dimension on impulse buying. The population in this study are consumers who have made impulse purchases on the Shopee marketplace site. The sample in this study was taken using a purposive sampling method and determined by the Bernoulli formula. Results: The results of this study indicate that Idea Shopping (X3), Social Shopping (X4), and Relaxation Shopping (X5) have a positive and significant effect on Impulsive Purchases on the Shopee marketplace site. The results of this study indicate that the variable that has the most dominant effect on impulse buying is relaxation shopping and the variable that has the least effect is social shopping. Limitations: This research focuses on experience, idea, value, social and relaxation as independent variables; and the competitive advantage as dependent variable. Contribution: This research explains the effect on Impulsive Purchases on the Shopee marketplace site and also the implications of marketing management theory.
Co-Authors Achmad Yahya Teguh Panuju Aida Sari Aida Sari Aida Sari Aida Sari Aida Sari Aida Sari Alodia Salsabila Azzahra Ani Kurniawati Arviza Ika Permata Putri Aulia Rizqi Sahara Azmi Farhan Fauzian Chandra Deri Andika Charina Azzahra Hasan Dorothy R. H. Pandjaitan Dorothy R.H. Pandjaitan Dorothy RH. Pandjaitan Dorothy Rouly Haratua Pandjaitan Driya Wiryawan Eivando Fanlikhin Eliza Delicia Hilmi Aunillah Kamil Lidya Ayuni Putri Mahrinasari Misbah Arbaiah Mudji Rachmat Ramelan Muhammad Adha Agung Mulyana Muhammad Lungit Wicaksono Muhammad Millenio Rizky Ramadhan Mutiasari Nur Wulan Nindytia Puspitasari Dalimunthe Nuzul Inas Nabila Rayhan Aliamin Ribhan Rinaldi Bursan Rizyki Addin Ramadhan Roslina Satria Bangsawan Sesilia Vani Susanto Siti Khulwaniatur Risya Sri Hasnawati Yuniarti Fihartini Zainnur M. Rusdi