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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Riset Entrepreneurship Abdi Laksana Economics and Digital Business Review International Journal of Regional Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Manajemen dan Pemasaran Jasa Safari : Jurnal Pengabdian Masyarakat Indonesia E-journal Field of Economics, Business and Entrepreneurship (EFEBE) Asian Journal of Applied Business and Management (AJABM) Jurnal Indonesia Sosial Teknologi Innovative: Journal Of Social Science Research International Journal of Scientific Multidisciplinary Research (IJSMR) Jurnal Nusantara Mengabdi
Dwi Asri Siti Ambarwati
Lampung University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Journal : Asian Journal of Applied Business and Management (AJABM)

 1 
The Influence of Brand Image and Brand Ambassador on Intention to Purchase Scarlett Whitening Products Sesilia Vani Susanto; Aida Sari; Dwi Asri Siti Ambarwati
Asian Journal of Applied Business and Management Vol. 2 No. 4 (2023): November 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v2i4.6703

Abstract

Beauty trends are currently starting to penetrate the global market, including Indonesia. One of them is Scarlett Whitening, a local beauty brand that sells skin care and beauty products made from natural ingredients. Scarlett Whitening launched its official product on the Indonesian market in 2017. This research discusses the influence of brand image and brand ambassadors on purchase intentions for Scarlett Whitening products in Bandar Lampung. Research participants were consumer users and those who knew the product and brand ambassador Scarlett Whitening, totaling 100 respondents. The research was conducted using quantitative methods with data collection methods using Purposive Sampling Techniques. The analysis techniques used in this research are multiple linear regression test and partial hypothesis testing (T test). The results of this study show that brand image and brand ambassadors have a positive and significant effect on purchase intention Scarlett Whitening products
Analysis of Business Strategy Utilizing an Integrated Swot and Balanced Scorecard Approach Arviza Ika Permata Putri; Ribhan; Dwi Asri Siti Ambarwati
Asian Journal of Applied Business and Management Vol. 3 No. 2 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i2.9191

Abstract

The purpose of the research was to identify internal factors and external factors that affect the business of PT ASSA Rent Lampung based on the four perspectives of the balanced scorecard. This research uses mixed methods, namely qualitative methods for data collection and quantitative methods for processing data. Data collection was carried out from September 2023 to December 2023 by interview and observation. There are 3 respondents in this study, namely the branch manager, the head of the marketing department, and the head of the finance department. The results of this study indicate that the financial perspective is the most influential component of the company's internal and external factors judging from the score obtained and shows that the company's position is in cell II which is a grow and build condition indicating that the company needs an intensive and integrative strategy in the form of market penetration.
Co-Authors Achmad Yahya Teguh Panuju Aida Sari Aida Sari Aida Sari Aida Sari Aida Sari Aida Sari Alodia Salsabila Azzahra Ani Kurniawati Arviza Ika Permata Putri Aulia Rizqi Sahara Azmi Farhan Fauzian Chandra Deri Andika Charina Azzahra Hasan Dorothy R. H. Pandjaitan Dorothy R.H. Pandjaitan Dorothy RH. Pandjaitan Dorothy Rouly Haratua Pandjaitan Driya Wiryawan Eivando Fanlikhin Eliza Delicia Hilmi Aunillah Kamil Lidya Ayuni Putri Mahrinasari Misbah Arbaiah Mudji Rachmat Ramelan Muhammad Adha Agung Mulyana Muhammad Lungit Wicaksono Muhammad Millenio Rizky Ramadhan Mutiasari Nur Wulan Nindytia Puspitasari Dalimunthe Nuzul Inas Nabila Rayhan Aliamin Ribhan Rinaldi Bursan Rizyki Addin Ramadhan Roslina Satria Bangsawan Sesilia Vani Susanto Siti Khulwaniatur Risya Sri Hasnawati Yuniarti Fihartini Zainnur M. Rusdi