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All Journal JURNAL PENDIDIKAN MATEMATIKA Raudhah Proud To Be Professionals : Jurnal Tarbiyah Islamiyah Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Mozaic: Islamic Studies Journal
Lailatul Mubarokah
Department of Chemistry, University of Sebelas Maret, Jl. Ir. Sutami No. 36 A, Surakarta 57126
Religion Humanities Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Journal : Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis

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Implementasi Layanan Endorsement pada Laksmi Muslimah Bridal Gown Mubarokah, Lailatul; Zaman, Komarun; Anisa, Nur Aini
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02: Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.828

Abstract

This study aims to determine the implementation of endorsement services on Laksmi Muslimah Bridal Gown. The data studied is the marketing process carried out by Laksmi before the endorsement (2007-2017) and after the endorsement (2018-2023). As well as observing the endorsement process carried out by Laksmi and the implementation carried out by Laksmi's endorsers on social media. The results of this study show some similarities between theory and practice that have been applied by Laksmi. Both in terms of endorser selection, as well as consistency in making endorsements, not only for new endorsers but also for old endorsers. So that it can be found the reason why Laksmi Muslimah Bridal Gown is able to continue to exist after 6 years of doing the first endorsement.
Co-Authors Al Anshariyah, Ria Rufaidah Anisa, Nur Aini Bakhrudin, Eko Holel, Abdul Mohammad Asrori Rahmawati, Fitria Dwi Sudirman Sudirman Wilatikta, Ayu Zaman, Komarun