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<![CDATA[PENGARUH KEMUDAHAN TRANSAKSI NON-TUNAI TERHADAP SIKAP KONSUMTIF MASYARAKAT KOTA MAKASSAR ]]>
<![CDATA[Mariesa Giswandhani]]>;
<![CDATA[Amalia Zul Hilmi]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Vol. 9 No. 2 Juli - Desember 2020 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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DOI: 10.31947/kareba.vi.11380
<![CDATA[Communication technology is increasingly developing and providing convenience to every user. Modern society is also required to be fast and easy, by it the transformation of payments in the form of cash has turned into noncash due to technological advances. The ease of this service is realized to be able to change the lifestyle or behavior of the community, especially in Makassar City. This study aims to determine the effect of the convenience of si technology, especially non-cash transactions, on consumptive behavior. This study uses aquantitative-exploratory method with a sample of 100 respondents who are the people of Makassar city. Based on the test results both simultaneously and partially, the research results show that there is a significant direct influence between the ease of non-cash transactions referring to its dimensions, namely clear and easy to understand, does not require long thinking, is easy to use, can be controlled, is easy to be skilled and flexible towards consumptive attitudes Makassar city people.]]>
<![CDATA[Analisis Hedonic Cosmetic Shopping Motives Pengguna Aplikasi TikTok ]]>
<![CDATA[Akbar Abu Thalib]]>;
<![CDATA[Mariesa Giswandhani]]>
<![CDATA[ KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 1 Januari-Juni 2021 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin ]]>
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<![CDATA[Media sosial terus berkembang dan mengalami kenaikan jumlah pengguna. Salah satunya adalah aplikasi TikTok. Media sosial berbasis video ini menjadi semakin populer dan penggunanya semakin kreatif dalam membuat konten. Salah satu konten yang selalu menjadi tren di TikTok adalah konten kecantikan. Penelitian ini bertujuan untuk menganalisa hedonic shopping motives para pengguna aplikasi TikTok yang aktif menonton konten kecantikan. Penelitian ini menggunakan metode kuantitatif- eksploratif dengan sampel penelitian sebanyak 100 responden yang merupakan pengguna aktif TikTok. Berdasarkan hasil penelitian, ditemukan bahwa pengguna TikTok yang selalu menonton konten kecantikan cenderung memiliki sikap hedonis saat berbelanja kosmetik, dilihat dari frekuensi di temukan bahwa hedonic cosmetic shopping motives yang paling dominan adalah gratification shopping, yang artinya sikap hedonis tersebut menimbulkan rasa puas ketika berbelanja kosmetik atau produk kecantikan yang sedang populer atau viral di TikTok. ]]>
<![CDATA[Intensitas Menonton Konten Kecantikan Terhadap Impulse Buying Pengguna Aplikasi Tiktok ]]>
<![CDATA[Akbar Abu Thalib]]>;
<![CDATA[Mariesa Giswandhani]]>
<![CDATA[ Jurnal Syntax Transformation Vol 2 No 12 (2021): Jurnal Syntax Transformation ]]>
Publisher : <![CDATA[CV. Syntax Corporation Indonesia ]]>
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DOI: 10.46799/jst.v2i12.453
<![CDATA[Social media is often used as a means to share information that benefits many people, from one person to many others. By sharing this information, it is expected that many people who know about the information, both on a national and international scale. This study aims to analyze the effect of activity, profitability and firm size on Financial Distress. This study uses data from the company property sector, real estate and building construction are listed in the Indonesia Stock Exchange (BEI) 2017-2019, with a total sample of 60 companies. Sampling in this study using a purposive sampling method. This research uses quantitative methods with hypothesis testing using multiple linear regression methods using SPSS 25 application. The result of this research is that activity and company size variables have no influence on Financial Distress, but Profitability variable has an influence on Financial Distress]]>
<![CDATA[Cyberbullying Selebriti Instagram ]]>
<![CDATA[M. Adhe Caesaryo]]>;
<![CDATA[Mariesa Giswandhani]]>;
<![CDATA[Amalia Zul Hilmi]]>
<![CDATA[ Jurnal Syntax Admiration Vol. 3 No. 5 (2022): Jurnal Syntax Admiration ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
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DOI: 10.46799/jsa.v3i5.423
<![CDATA[Perkembangan media sosial semakin pesat dengan kemudahan akses melalui telepon genggam atau smartphone. Salah satu media sosial yang diangkat pada penelitian ini adalah Instagram. Media sosial merupakan dunia tanpa batas yang dapat diakses dimana saja dan kapan saja, dengan pesatnya perkembangan media sosial masa kini yang disebabkan oleh semua orang yang bisa mengekspresikan apa saja yang ingin mereka bagikan ke media sosial khususnya Instagram hingga ditemukan pula banyak kasus Cyberbullying. Tujuan penelitian ini adalah untu mengetahui apa saja bentuk-bentuk Cyberbullying yang didapatkan oleh beberapa Selebriti Instagram seperti @aulia_qalbii, @halifaintania, @lutfianahhh. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitataif, subjek dari penelitian ini adalah seseorang yang dianggap mampu memberikan informasi tentang penelitian dalam hal ini adalah Selebriti Instagram melalui metode wawancara. Hasil dari penelitian ini menunjukkan bentuk tindakan Cyberbullying yang paling sering diterima oleh informan ialah Denigration atau pencemaran nama baik, Impersonations atau peniruan, dan Cyberstalking]]>
<![CDATA[Consumerism In Mobile Payment ]]>
<![CDATA[Amalia Zul Hilmi]]>;
<![CDATA[Mariesa Giswandhani]]>
<![CDATA[ Jurnal Pekommas Vol 7, No 1 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Multi Media “MMTC” Yogyakarta ]]>
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DOI: 10.30818/jpkm.2022.2070102
<![CDATA[The purpose of this study was to determine the effect of the convenience of non-cash transactions offered by mobile payment applications on the wasteful behavior of the people of Makassar city. Along with the increasing use of electronic money, this has changed the style of transactions in society. The new media referred to in this study is a mobile payment application. Judging from the development of the transaction model, people tend to choose the practical and easy one. The result of media technology has also contributed to changing the behavior patterns of new media consumption. The payment model has been transformed from cash to non-cash or digital, which the public can easily do. The ease of this transaction led to a change in consumption patterns to meet excessive needs, which led to a wasteful nature. By using a descriptive quantitative approach, researchers distributed questionnaires to 100 research samples. The results of processing the questionnaire data into primary and secondary data in this study are relevant literature studies. The results showed an influence between the ease of transactions using mobile payments and the wasteful behavior of the people of Makassar city.]]>
<![CDATA[Consumerism In Mobile Payment ]]>
<![CDATA[Amalia Zul Hilmi]]>;
<![CDATA[Mariesa Giswandhani]]>
<![CDATA[ Jurnal Pekommas Vol 7, No 1 (2022): Juni 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Multi Media “MMTC” Yogyakarta ]]>
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DOI: 10.30818/jpkm.2022.2070102
<![CDATA[The purpose of this study was to determine the effect of the convenience of non-cash transactions offered by mobile payment applications on the wasteful behavior of the people of Makassar city. Along with the increasing use of electronic money, this has changed the style of transactions in society. The new media referred to in this study is a mobile payment application. Judging from the development of the transaction model, people tend to choose the practical and easy one. The result of media technology has also contributed to changing the behavior patterns of new media consumption. The payment model has been transformed from cash to non-cash or digital, which the public can easily do. The ease of this transaction led to a change in consumption patterns to meet excessive needs, which led to a wasteful nature. By using a descriptive quantitative approach, researchers distributed questionnaires to 100 research samples. The results of processing the questionnaire data into primary and secondary data in this study are relevant literature studies. The results showed an influence between the ease of transactions using mobile payments and the wasteful behavior of the people of Makassar city.]]>
<![CDATA[Consumerism In Mobile Payment ]]>
<![CDATA[Amalia Zul Hilmi]]>;
<![CDATA[Mariesa Giswandhani]]>
<![CDATA[ Jurnal Pekommas Vol 7 No 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Multi Media “MMTC” Yogyakarta ]]>
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DOI: 10.56873/jpkm.v7i1.3799
<![CDATA[The purpose of this study was to determine the effect of the convenience of non-cash transactions offered by mobile payment applications on the wasteful behavior of the people of Makassar city. Along with the increasing use of electronic money, this has changed the style of transactions in society. The new media referred to in this study is a mobile payment application. Judging from the development of the transaction model, people tend to choose the practical and easy one. The result of media technology has also contributed to changing the behavior patterns of new media consumption. The payment model has been transformed from cash to non-cash or digital, which the public can easily do. The ease of this transaction led to a change in consumption patterns to meet excessive needs, which led to a wasteful nature. By using a descriptive quantitative approach, researchers distributed questionnaires to 100 research samples. The results of processing the questionnaire data into primary and secondary data in this study are relevant literature studies. The results showed an influence between the ease of transactions using mobile payments and the wasteful behavior of the people of Makassar city.]]>
<![CDATA[Consumerism In Mobile Payment ]]>
<![CDATA[Amalia Zul Hilmi]]>;
<![CDATA[Mariesa Giswandhani]]>
<![CDATA[ Jurnal Pekommas Vol 7 No 1 (2022): June 2022 ]]>
Publisher : <![CDATA[Sekolah Tinggi Multi Media “MMTC” Yogyakarta ]]>
Show Abstract
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DOI: 10.56873/jpkm.v7i1.3799
<![CDATA[The purpose of this study was to determine the effect of the convenience of non-cash transactions offered by mobile payment applications on the wasteful behavior of the people of Makassar city. Along with the increasing use of electronic money, this has changed the style of transactions in society. The new media referred to in this study is a mobile payment application. Judging from the development of the transaction model, people tend to choose the practical and easy one. The result of media technology has also contributed to changing the behavior patterns of new media consumption. The payment model has been transformed from cash to non-cash or digital, which the public can easily do. The ease of this transaction led to a change in consumption patterns to meet excessive needs, which led to a wasteful nature. By using a descriptive quantitative approach, researchers distributed questionnaires to 100 research samples. The results of processing the questionnaire data into primary and secondary data in this study are relevant literature studies. The results showed an influence between the ease of transactions using mobile payments and the wasteful behavior of the people of Makassar city.]]>
<![CDATA[Yuni: Stereotype Representation Of Women ]]>
<![CDATA[Mariesa Giswandhani]]>
<![CDATA[ Journal of Business Social and Technology Vol. 3 No. 1 (2022): Journal of Business, Social and Technology ]]>
Publisher : <![CDATA[Politeknik Siber Cerdika Internasional ]]>
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DOI: 10.59261/jbt.v3i1.63
<![CDATA[This study was conducted to find out how the stereotypical representation of women is shown in the film titled Yuni. Yuni is a film produced by Fourcolours Films, Akanga Film Asia, Manny Film. There are criticisms that this film raises the stereotype of women in one of the areas in Indonesia which is the background for this film, namely Serang, Banten. This type of research is descriptive qualitative using the narrative analysis method of Vladimir Propp. The subject of this research is a film with the title Yuni which is seen from the narrative structure. Meanwhile, the object of research to be analyzed is the representation of women's stereotypes. The results showed that the film with the title Yuni was not able to optimally change the patriarchal pattern system. At first, the narrative of this film tries to break the stereotype of local culture with the strong stance of the main character named Yuni. However, the end of the film is very realistically depicted that women will tend to accept the existing stereotypes.]]>
<![CDATA[Broadcast Management Analysis of Smart FM Makassar Radio ]]>
<![CDATA[Mariesa Giswandhani]]>;
<![CDATA[Muhammad Adnan S]]>
<![CDATA[ Eduvest - Journal of Universal Studies Vol. 3 No. 6 (2023): Journal Eduvest - Journal of Universal Studies ]]>
Publisher : <![CDATA[Green Publisher Indonesia ]]>
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DOI: 10.59188/eduvest.v3i6.839
<![CDATA[The purpose of this research is to find out the management strategy of Smart FM Makassar radio broadcasting in maintaining its existence. The research method used is qualitative. The primary data source is in the form of observations and interviews with three information, namely the stationary manager, program head (producer) and broadcaster while the secondary data source is in the form of informant documents and literature studies. The results showed that based on the application of Susan Tyler Eastman's theory, the strategy applied by Smart FM Makassar radio was maximized. Some of the strategies implemented are the compatibility strategy for program scheduling, program type, and broadcast implementation; habit formation, which is a habit formation strategy, namely choosing and planning the right program that can form the habit of listening for the audience, presenting events regularly and scheduled to stay true to the program of the audience's choice; control of audience flow to increase the number of listeners and prevent moving to other channels; conservation program resources that aim to protect program resources so that they can be stored and reused if needed at some point; and mass appeal (mass appeal) which is the attraction of the mass attractor and the attractiveness of the media.]]>
