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Mariesa Giswandhani
Universitas Fajar, Makasar, Indonesia
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Social Sciences

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Journal : KAREBA : Jurnal Ilmu Komunikasi

 1 
PENGARUH KEMUDAHAN TRANSAKSI NON-TUNAI TERHADAP SIKAP KONSUMTIF MASYARAKAT KOTA MAKASSAR Mariesa Giswandhani; Amalia Zul Hilmi
KAREBA : Jurnal Ilmu Komunikasi Vol. 9 No. 2 Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31947/kareba.vi.11380

Abstract

Communication technology is increasingly developing and providing convenience to every user. Modern society is also required to be fast and easy, by it the transformation of payments in the form of cash has turned into noncash due to technological advances. The ease of this service is realized to be able to change the lifestyle or behavior of the community, especially in Makassar City. This study aims to determine the effect of the convenience of si technology, especially non-cash transactions, on consumptive behavior. This study uses aquantitative-exploratory method with a sample of 100 respondents who are the people of Makassar city. Based on the test results both simultaneously and partially, the research results show that there is a significant direct influence between the ease of non-cash transactions referring to its dimensions, namely clear and easy to understand, does not require long thinking, is easy to use, can be controlled, is easy to be skilled and flexible towards consumptive attitudes Makassar city people.
Analisis Hedonic Cosmetic Shopping Motives Pengguna Aplikasi TikTok Akbar Abu Thalib; Mariesa Giswandhani
KAREBA : Jurnal Ilmu Komunikasi Volume 10 No. 1 Januari-Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Media sosial terus berkembang dan mengalami kenaikan jumlah pengguna. Salah satunya adalah aplikasi TikTok. Media sosial berbasis video ini menjadi semakin populer dan penggunanya semakin kreatif dalam membuat konten. Salah satu konten yang selalu menjadi tren di TikTok adalah konten kecantikan.  Penelitian ini bertujuan untuk menganalisa hedonic shopping motives para pengguna aplikasi TikTok yang aktif menonton konten kecantikan. Penelitian ini menggunakan metode kuantitatif- eksploratif dengan sampel penelitian sebanyak 100 responden yang merupakan pengguna aktif TikTok. Berdasarkan hasil penelitian, ditemukan bahwa pengguna TikTok yang selalu menonton konten kecantikan cenderung memiliki sikap hedonis saat berbelanja kosmetik, dilihat dari frekuensi di temukan bahwa hedonic cosmetic shopping motives yang paling dominan adalah gratification shopping, yang artinya sikap hedonis tersebut menimbulkan rasa puas ketika berbelanja kosmetik atau produk kecantikan yang sedang populer atau viral di TikTok.  
Co-Authors Akbar Abu Thalib Amalia Zul Hilmi M. Adhe Caesaryo Muhammad Adnan S Muhammad Yusuf Puteri Padriani Paris* Rahmita Saleh