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All Journal Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Jurnal Profiet Community Engagement and Emergence Journal (CEEJ) Jurnal Marketing Jurnal Bisnis, Manajemen, dan Ekonomi e-Jurnal Apresiasi Ekonomi
hariman syaleh
Sekolah Tinggi Ilmu Ekonomi Haji Agus Salim Bukittinggi
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Pengaruh Kualitas Produk, Harga, Promosi dan Tempat Pendistibusian Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Perusahaan Tjahaja Baru Bukittinggi Hariman Syaleh
COSTING : Journal of Economic, Business and Accounting Vol 1 No 1 (2017): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.716 KB) | DOI: 10.31539/costing.v1i1.16

Abstract

Yamaha as a growing automotive company today realizes the importance of strategy in winning market competition.This research aims to determine the effect of product quality, price, promotion and istribution place on purchasing decision of yamaha motorcycle in Tjahaja Baru Bukittinggi. Sample of this research are 96 customers who buy Yamaha motorcycle in company Tjahaja Baru Bukittinggi which is chosen by accidental sampling technique.Variablesused in this research are of Product X1, Price X2, Promotion X3 and Distribution X4 as independent variable and purchase decision as dependent variable. Data analysis technique used is multiple linear regression.The result of this study indicate that the product, promotion and distribution have a positive and significant effect on purchasing decision of Yamaha motor in company Tjahaja Baru Bukittinggi, while price has a positive but not significant effect on purchasing decision of Yamaha motor in company New Tjahaja Bukittinggi. Keywords: Products, Price, Promotion, Distribution, Buying decision
Analisis Faktor Faktor yang Mempengaruhi Kredit Macet pada Perseroan Terbatas Dharma Pejuang Empat lima di Kabupaten Lima Puluh Kota Hariman Syaleh
COSTING : Journal of Economic, Business and Accounting Vol 1 No 2 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.153 KB) | DOI: 10.31539/costing.v1i2.128

Abstract

This research aims to determine the influence of education, gender, occupation, age, status, number of dependents and income on Dharma PT.BPR Empatlima fighters in District Fifty State the period 2011 to 2015. The research object In this research are datas of non perfoming loan in PT.BPR Dharma Pejuang Empatlima year 2011 to 2015. This research was analyzed using multiple linear regression through T test and F test and coefficient of determination (R2). Based on the result, it is known that education (X1), job (X3), age (X4), number of family dependent (X6) and income (X7) have significant effect on non performing loan in PT.BPR Dharma Pejuang Empatlima. Gender (X2) and status (X5) have no significant effect on the occurrence of non performing loans at PT.BPR Dharma Pejuang Empatlima. The result of F statistic shown the education, sex, occupation, age, status, number of dependents and income are given simultaneously significant effect on the occurrence of non performing loan in PT.BPR Dharma Pejuang Empatlima. Keywords : Education, Gender, Job, Age, Number of family dependent Income and non performing loan.
Analisis Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Menggunakan Jasa Penginapan Hariman Syaleh
COSTING : Journal of Economic, Business and Accounting Vol 2 No 1 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (791.684 KB) | DOI: 10.31539/costing.v2i1.330

Abstract

Service quality is a way of working companies that try to hold continuous quality improvements to the processes, products and services produced by the company. This study aims to see the effect of the dimensions of service quality on customer satisfaction using lodging services at Kharisma Hotel Bukittinggi. The population of 1656 consumers and the sample in this study were 100 consumers. Data was collected through questionnaire deployment with Likert scale models then tested to the currency and reliability of the questionnaire. The data analysis technique used is the linear regression method. The results of this study are a). service quality Tangible (X1) dimension has a positive and significant influence on customer satisfaction at Kharisma Hotel Bukittinggi. b). the service quality of the Empathy (X2) dimension has a positive and significant influence on customer satisfaction at Kharisma Hotel Bukittinggi. c). the quality of service dimensions of Responsiveness (X3) there is a positive and significant influence on customer satisfaction at Kharisma Hotel Bukittinggi. d). service quality dimensions (Reliability) (X4) there is a positive and significant influence on customer satisfaction at Kharisma Hotel Bukittinggi. e) the service quality of the Assurance (X5) dimension has a positive and significant influence on customer satisfaction at Kharisma Hotel Bukittinggi. Keywords: Service Quality, Consumer Satisfaction.
Co-Authors Rohimah Nur Nasution