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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mitra Manajemen Journal of Economic, Bussines and Accounting (COSTING) Etika Demokrasi Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Jurnal Pengabdian Dharma Laksana Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Bisnis dan Manajemen Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management
Achmad Manshur Ali Suyanto
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Samudra Ekonomi dan Bisnis

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Analisis Faktor-Faktor Pembelian Impulsif pada E-commerce Kecantikan Rania Femi Salsabila; AMA Suyanto
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 1 (2022)
Publisher : Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i1.3568

Abstract

Beauty e-commerce often holds promos for people to purchase impulsively. The purpose of this study is to determine what factors can influence impulse buying on beauty e-commerce in Indonesia. This study uses quantitative methods, with the population are consumers who have purchased at beauty e-commerce. The number of respondents was 385 people who domiciles in big cities, small cities and metropolitan cities. The multivariate technique used exploratory factor analysis. The results show that there were ten new factors formed in impulsive purchases in beauty e-commerce, namely ease and organized, product trend, customer service, promo, pleasure, attraction, limited time, brand, shopping motivation, and recommendation factor. The most dominant factor among those new factors is ease and organized.
Co-Authors Cut Gebrina Rizky Della Charina Elly Suryani Ersya Arlanti Farhan Faturrachman Indra Farida Titik Kristanti Fitri Hasnah Gita Ayu Rizkiani Suranto Gita Nurul Rahmadini Ifa Nadhifah Syah Putri Irham Athhar Vieri Lili Winda Sari Maria Chyntia Chrystiantari Muhamad Sadad Alfajari Saputra Muhammad Dwi Sa`di Nabila Nugraheni Nurvita Trianasari Olvia Fitri Dwi Puspita Sari Pelade Viora Raden Desvan Arya Megantara Rahmadini, Gita Nurul Rania Femi Salsabila Runik Machfiroh Sri Rahayu Syadza Nadhirah Salsabila Tamara Yutika Budiarti Triani Narita