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All Journal MIMBAR (Jurnal Sosial dan Pembangunan) Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Mitra Manajemen Journal of Economic, Bussines and Accounting (COSTING) Etika Demokrasi Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Jurnal Samudra Ekonomi dan Bisnis Jurnal Pengabdian Dharma Laksana Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Riset Bisnis dan Manajemen Jurnal SAINTIKOM (Jurnal Sains Manajemen Informatika dan Komputer) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management
Achmad Manshur Ali Suyanto
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

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ANALISIS PEMETAAN EMPAT PERGURUAN TINGGI SWASTA BERDASARKAN BRAND EQUITY Olvia Fitri Dwi Puspita Sari; AMA Suyanto
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 6, No 1 (2021): Februari
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v6i1.16510

Abstract

The development of education in Indonesia, which continues to make progress, is evidenced by the growing number of universities and competitors among others. This study aims to map universities with slices of kemenristekdikti, Webometrics, and QS World Star rankings based on brand equity. This research uses quantitative method with a survey to 386 respondents who know the existence of Telkom University, Binus University, Islamic University of Indonesia, and Muhammdiyah University of Yogyakarta who are or have studied higher education. This is a type of descriptive research with multidimensional scalling analysis techniques. The results showed that Telkom University, Binus University, Islamic University of Indonesia, and Muhammadiyah University of Yogyakarta are in the same quadrant with close proximity, meaning that the competition between the four is high. Furthermore, Muhammadiyah University of Yogyakarta has superior value compared to its competitors based on brand equity. Each college continues to increase its brand equity so as to increase its competitive advantage.  
Co-Authors Cut Gebrina Rizky Della Charina Elly Suryani Ersya Arlanti Farhan Faturrachman Indra Farida Titik Kristanti Fitri Hasnah Gita Ayu Rizkiani Suranto Gita Nurul Rahmadini Ifa Nadhifah Syah Putri Irham Athhar Vieri Lili Winda Sari Maria Chyntia Chrystiantari Muhamad Sadad Alfajari Saputra Muhammad Dwi Sa`di Nabila Nugraheni Nurvita Trianasari Olvia Fitri Dwi Puspita Sari Pelade Viora Raden Desvan Arya Megantara Rahmadini, Gita Nurul Rania Femi Salsabila Runik Machfiroh Sri Rahayu Syadza Nadhirah Salsabila Tamara Yutika Budiarti Triani Narita