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Gabriella Winata
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions

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ANALISA GAP ANTARA HARAPAN DAN PERSEPSI KONSUMEN HOTEL TERHADAP DIMENSI WEBSITE TRAVELOKA.COM Gabriella Winata; Eunike Vania Halim; Fransisca Andreani
Jurnal Hospitality dan Manajemen Jasa Vol 5, No 1 (2017): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.376 KB)

Abstract

Abstrak - Penelitian ini bertujuan untuk menganalisa gap antara harapan dan persepsi konsumen hotel terhadap dimensi website traveloka.com. Penelitian menggunakan metode kuantitatif dengan 150 responden berusia di atas 17 tahun yang pernah melakukan reservasi hotel melalui website traveloka.com pada September-Oktober 2016. Teknik analisis yang digunakan adalah uji mean dan uji beda t. Hasil penelitian menunjukkan bahwa terdapat gap yang signifikan antara harapan dan persepsi konsumen hotel terhadap dimensi website traveloka.com. Gap terbesar terdapat pada indikator image, dimana gambar-gambar yang tercantum tidak sesuai kenyataan. Gap terkecil terdapat pada indikator user friendly, dimana traveloka.com mempermudah konsumen untuk mendapat informasi yang dibutuhkan. Abstract- This study aims to analyze the gap between hotel consumer’s expectations and perceptions on website dimensions of traveloka.com. It is a quantitative method with 150 respondents aged over 17 years and who made hotel reservations through traveloka.com’s website on September-October 2016. The analysis techniques used are mean test and paired t-test. The results show that there is a significant gap between consumer’s expectations and perceptions on the website dimensions of traveloka.com. The biggest gap is on image dimension, in which traveloka.com eases consumers to get their needed information.
GAP ANALYSIS OF TRAVELOKA.COM: HOTEL CONSUMERS’ EXPECTATIONS AND PERCEPTIONS OF THE WEBSITE Fransisca Andreani; Gabriella Winata; Eunike Halim
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (521.657 KB) | DOI: 10.9744/jmk.20.1.31-37

Abstract

Traveloka.com is one of the famous online travel agents to make hotel reservation in Indonesia. Consumers making online hotel reservation can sometimes find that the performance of the website does not meet their needs. This study is to analyze the gap between hotel consumer expectations and perceptions on the website dimensions of traveloka.com. It is a quantitative method with 150 respondents who made hotel re­ser­vations through traveloka.com. The analysis techniques used are mean test and paired t-test. The results show that there are significant gaps between consumer expectations and perceptions on the website dimensions of traveloka.com. The biggest gap is on the images displayed which are in accordance with the real conditions.
Co-Authors Eunike Halim Eunike Vania Halim Fransisca Andreani