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Perancangan Interior Pusat Informasi dan Perawatan Hipnoterapi Bagi Ibu dan Anak di Surabaya Felyshia Aditya Kurniawan; Stephanus P Honggowidjaja
Intra Vol 3, No 2 (2015): Desain Interior 2014/2015
Publisher : Intra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1108.554 KB)


The Maternal Mortality Rate (MMR) in Indonesia is very high, compared to other countries because of the lack of knowledge and counseling about pregnancy in the community and low standard health care. In addition to the high MMR, children mortality in Indonesia is also high because of poor nutrition. The planning of Information and Hypnotherapy Care Center For Mother and Child in Surabaya will support government programs in reducing maternal and children mortality in Indonesia and also the development of early child's brain using hypnosis method (via media subconscious) which is good for the mother's and children's health. The supporting facilities provided are a small library and information center that provide information about the education of pregnancy, children's health, nutrition, pre-birth and post-birth education classrooms, ultrasound and consultation room, pregnancy gyms and yoga, spa for pregnant mother, baby's store, day care, and children treatment, with other supporting public facilities such as lobby, cafe, lounge area, office, toilet, warehouse, and employees' break room. Information and Hypnotherapy Care Center for Mother and Child will be the first place in Indonesia that provides all the supporting facilities for pregnancy, postpartum, and early children's brain development.
The Analysis of Online Brand Community, Online Perceived Brand Reputation, Brand Trust, Brand Loyalty at Cafe Businesses Based in Surabaya Felyshia Aditya Kurniawan; Michael Adiwijaya
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.11 KB) | DOI: 10.9744/ijbs.1.1.11-22


The internet has become a human lifestyle. Many business people took advantage of this opportunity to market their business by using social media marketing strategy on Facebook or Instagram. Activities in the online brand community on social media platforms could build consumer perceptions of a brand inside the online world and would form a belief in the brand that ultimate to loyalty. Therefore, social media marketing must be known for its effectiveness. This study aims to determine the influence of the online brand community on online perceived brand reputation, brand trust, and brand loyalty at cafes in Surabaya. The method used in this study is quantitative by spreading the questionnaires to 240 respondents of college students both online and offline. The research using purposive sampling technique and the sample used in this research is the consumers of De Mandailing Cafe & Eatery, Panties Pizza, and Warunk Upnormal in Surabaya where the three cafes are considered to represent the whole cafes with the same quality, consumers, service system, and price range. From the results of this study, it can be concluded that online brand community has a significant impact on brand loyalty through online process perceived brand reputation and brand trust.