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All Journal JAM : Jurnal Aplikasi Manajemen
Indah Arum Ganestyani
Management of Agribusiness, Faculty of Agriculture, University of Gadjah Mada
Decision Sciences, Operations Research & Management

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THE STRATEGY OF IMPROVING AGRITOURISM SERVICE AT SETIYA AJI FLOWER FARM BY USING IPA-KANO APPROACH Indah Arum Ganestyani; Jamhari Jamhari; Masyhuri Masyhuri
Jurnal Aplikasi Manajemen Vol 17, No 2 (2019)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.04

Abstract

Setiya Aji Flower Farm Agrotourism is a chrysanthemum flower farm agrotourism located in Jetis Village, Bandungan, Semarang regency, Central Java. This research aims to recommend improving attribute’s performance to give maximum satisfaction to visitors. The variable used in agrotourism service is the five dimensions of service quality: tangible, reliability, responsiveness, assurance, and empathy, consisting of 32 attributes in entirety. The research was conducted on October-November 2018. Interviews and observations were used to collect the data. There were 100 visitors used as samples in this research, selected through quota sampling. IPA and Kano analyses were used to give a recommendation. It results in the management‘s prioritizing concentrate here and one dimensional category.
Co-Authors Jamhari Jamhari Masyhuri Masyhuri