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Putri Suci Asriani

Program Pascasarjana Magister Agribisnis, Fakultas Pertanian, Universitas Bengkulu

Author-ID : 3264666

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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ANALISIS DAYA SAING USAHATANI KELAPA SAWIT DI KABUPATEN MUKOMUKO (STUDI KASUS DESA BUMI MULYA) Aprizal Aprizal; Putri Suci Asriani; Sriyoto Sriyoto
Jurnal AGRISEP JURNAL AGRISEP VOL 12 NO 02 2013
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

This study aimed to analyze the competitiveness of palm oil farming (competitive and comparative advantage), the impact of government policies on output and input oil palm cultivation, and the competitiveness of sensitivity to changes in oil palm farm output and input. Stratified Random Sampling method was used to select 86 respondents purposively. The reason for choosing of Mukomuko district is because this area has largest palm oil producers and largest palm oil planting area in the province of Bengkulu. The data used primary and secondary data. The Policy Analysis Matrix (PAM) method was used to analyze the data. The result shows that Bumi Mulya Village has competitive and comparative advantages. PP and SP have positive value of PCR (0,91), and DRCR (0,72). The impact of government policy on output are disincentive as shown by OT value negative Rp.5.521.890/Ha/year, value NPCO is 0,80. The impact of government policy subsidy to input is fertilizer. NT has negative value, EPC is 0,80, and SRP about 0,166. Government policy shows that the fertilizer is still needed on palm oil farming. The sensitivity analysis shows that the maximum limit that can be accepted to change the output when the input-output and prices drop below 3 percent, price increases of more than 100 percent of herbicides, inorganic fertilizer price increases below 55 percent, rising interest rates below 1 percent. Combination of sensitivity analysis shows that the fluctuation in input-output is very sensitive to oil palm farming in Bumi Mulya, Mukomuko district.

ANALISIS AGRIBISNIS UBI JALAR UNGU DI DESA TELADAN KECAMATAN CURUP SELATAN KABUPATEN REJANG LEBONG Yeni Marlina; Putri Suci Asriani; Bambang Sumantri
Jurnal AGRISEP JURNAL AGRISEP VOL 12 NO 01 2013
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

The aims of the research are to 1) determine factors that affect the production of ubi jalar ungu, 2) to know how much costs and revenues the ubi jalar ungu farming, 3) to determine the efficiency of the ubi jalar ungu farming, 4) to calculate how much added value from ubi jalar ungu processing into fried macaroni. This study sites was intentionally set in the village of Teladan. The data is obtained from the primary data and the secondary data, the respondents of ubi jalar ungu farmers was taken by census method. While the processor is home industry ZAHRA. The result shows that significant factos are seeds, Phonska fertilizers, manures and labors. While, land factor is not significant. The total cost for the ubi jalar ungu farming is Rp 2.900.054,13/Ut/Mt or Rp 8.209.106,83/Ha/Mt, and a revenue is Rp 3.241.570,87/Ut/Mt, or Rp 9.190.226,51/Ut/Ha. Result of the R/C ratio is 2,12, and the value is greater than one. It means that the farming is efficient. The added value of ZAHRA home industry is Rp 41.072,-/kg, with a profit of Rp 37.472,-/kg, and the rate of profit reaches 91.23 %. This benefit is a net plus, because it has been reduced by the share of the labor.

PERILAKU DAN LOYALITAS KONSUMEN MADU DI KOTA BENGKULU Selmi Selmi; Putri Suci Asriani; Rustama Saepuddin
Jurnal AGRISEP JURNAL AGRISEP VOL 16 NO 01 2017
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Indonesia with a current population of nearly 240 million people, is the 4th largest population in the world need quite a lot of honey. The research objective was to analyze customer characteristics honey based group of consumers, identify the attributes of honey products that affect on purchase decisions, analyze consumer behavior and customer loyalty to honey, analyze the marketing mix right is based on the analysis of consumer behavior and consumer perception of the local honey product, and formulate strategies marketing of honey in the city of Bengkulu. Determining the location of the research conducted on honey outlets in the city of Bengkulu, the selection was conducted intentionally (purposive).The location of this study were at 8 stores/outlets of honey and herbs as well as a fairly large supermarket, honey outlets which was set as the study site. Data collection was done during the months of June-August 2015. The number of respondents in this study was 96. The data collected in this research were primary and secondary data that being collected to obtain the study aims to analysis of consumer behavior is processed using Importance Performance Analysis (IPA), and analysis of loyalty consumer using the Customer Satisfaction Index (CSI). The method results Importance Performance Analysisis based on Cartesian diagram shows that there is one attribute that is considered important and is the main priority in determining customer satisfaction. The attribute was the special price for every purchase at a time/day/month special like, Ramadhan, Eid and other interest consumen calculation. Based Satisfaction Index, the level of consumer satisfaction reached 71.30% honey. The calculation results show that in general consumers of honey was categorized satisfied (0.61 <CSI ? 0.80).

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