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All Journal Jurnal Master Pariwisata (JUMPA) Forum Agribisnis Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Manajemen Perhotelan dan Pariwisata Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal RAK (Riset Akuntansi Keuangan)
Ahmadintya Anggit Hanggraito
Politeknik Negeri Banyuwangi
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Analisis Green Marketing Mix Dalam Upaya Pengembangan Agrowisata Berbasis Masyarakat Di Desa Kluncing Ahmadintya Anggit Hanggraito; Eka Afrida Ermawati; Inno Cahyaning Tyas
Forum Agribisnis Vol 12 No 1 (2022): FA VOL 12 NO 1 MARET 2022
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.12.1.35-49

Abstract

In the global era, agricultural areas have become part of a new trend in the development of sustainable tourism in Indonesia. Branding of Kampoeng Ikan shows the great potential of the agricultural sector in sustainable tourism efforts in Klancing Village, Banyuwangi Regency. Therefore, community-based agrotourism is expected to be the right combination between rural communities and the agricultural sector in village development. The purpose of this study was to analyze the green marketing mix system and the role of the community as supporters in the agro-attraction development area in Klancing Village. Then, formulate an alternative strategy for developing community-based agro-tourism that is right for Klancing Village. This study uses descriptive research through a qualitative approach. The data analysis method uses an interactive analysis model that involves various stages in the community service program carried out from May to October 2021. The results of the analysis of the green marketing mix system and the role of the community are formulated in alternative community based agrotourism development strategies in Kluncing Village, namely, (1) Optimization of the master plan for the concept of community-based agro-tourism, (2) Socialization and Community Assistance related to environmentally friendly agricultural products, and (3) Optimization of existing social media. Through the green marketing mix approach, alternative village sustainable development strategies can have implications for eco-friendly tourism product management models and efficient village community empowerment.
Peran Hashtag #Indonesiabucketlist pada Konten Regram @Indtravel dalam Upaya Customer Engagement Marketing di Masa Pandemi Covid-19 Ahmadintya Anggit Hanggraito; Setya Mukti Mahanani; Noer Ayufika Nulul
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p01

Abstract

Instagram becomes prominent social media that connect online communities to tourism destination although Covid-19 occurs. This study aims to explore the role of regram contents which are followed with #IndonesiaBucketList in Ministry of Tourism and Creative Economy of Indonesia Instagram official account, @indtravel. Data collected was the posts including photos, captions, comments, and likes, uploaded during the period of social restriction (PSBB) to emergency restriction (PPKM) for Java and Bali in third quarter of 2021. In particular, the present study examines customer engangement marketing model of @indtravel marketing practices in a time of crisis. Content analysis was employed in this qualitative descriptive study by identifying the regram contents posted with hashtag #IndonesiaBucketList. The results reveal that natural attraction category was the primary theme of the contents along with the most mentioned provinces, such as East Nusa Tenggara, Bali, Central Java, and East Java. It is also consistent that customer engagement cycle of @indtravel suggest customer engangement marketing practice is dealing with tourism crisis during Covid-19 pandemic. Keywords: Instagram, Social Media, Regram, Hashtag, Customer Engagement Marketing, Tourism Crisis.
Warung Bakmi Mbah Gito: Eksplorasi Pengalaman terkait Produk dan Ruang di Wisata Kuliner Berbasis Budaya Jawa Ahmadintya Anggit Hanggraito; Budiani Budiani
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 1 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (April Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i1.38352

Abstract

ABSTRACTThe existence of Warung Bakmi Mbah Gito as a culinary tourism shows the importance of studying culinary products and space attributes that promote local culture. This study tries to explore the experience of Javanese culture-based culinary products and spaces at Warung Bakmi Mbah Gito. data collection methods through observation, in-depth interviews, and questionnaires. The results of descriptive statistics were triangulated with qualitative data in order to produce conclusions. The results of this study indicate that the experience of culinary products at Warung Bakmi Mbah Gito is focused on tangible and intangible products. The products are related to local food using original and natural ingredients that come from the village. Meanwhile, the intangible product is related to the space atmosphere and service model. In addition, the main variables in the space experience at Warung Bakmi Mbah Gito are focused on the design of the room and the music. This study is expected to provide another understanding in the development of culinary tourism destinations based on local culture. Especially in other areas that have food with a different local cultural base.ABSTRAKEksistensi Warung Bakmi Mbah Gito sebagai sebuah wisata kuliner menunjukkan pentingnya kajian terhadap produk kuliner dan atribut ruang yang mengangkat budaya lokal. Penelitian ini berusaha mengeksplorasi pengalaman produk dan ruang kuliner berbasis budaya jawa di Warung Bakmi Mbah Gito. metode pengumpulan data melalui observasi, wawancara mendalam, dan kuesioner. Hasil statistik deskriptif ditriangulasi dengan data kualitatif agar menghasilkan kesimpulan. Hasil dari penelitian ini menunjukkan pengalaman produk kuliner di Warung Bakmi Mbah Gito tertuju pada produk tangible dan intangible. Produk tangible terkait dengan makanan lokal yang menggunakan bahan asli dan alami yang berasal dari desa. Sedangkan, produk intangible terkait dengan atmosfer ruang dan model pelayanan. Selain itu, variabel utama dalam pengalaman ruang di Warung Bakmi Mbah Gito tertuju pada desain ruang dan musik yang dimainkan. Penelitian ini diharapkan akan memberikan pemahaman  lain dalam sebuah pengembangan destinasi wisata kuliner berbasis budaya lokal. Terutama di daerah lain yang memiliki makanan dengan basis budaya lokal yang berbeda.  
A A COMMUNITY-BASED AGRICULTURE DEVELOPMENT MODEL IN KLUNCING VILLAGE, BANYUWANGI Eka Afrida Ermawati; Ahmadintya Anggit Hanggraito; Inno Cahyaningtyas; Aprilia Divi Yustita
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 1 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i1.59568

Abstract

Potensi sektor pertanian di Desa Kluncing Kabupaten Banyuwangi memerlukan keterlibatan berbagai lapisan masyarakat yang sebagian besar berada di sektor pertanian. Penelitian ini bertujuan untuk mengeksplorasi model strategi dalam pengembangan agrowisata berbasis masyarakat di Desa Klancing. Metode pengumpulan data yang digunakan adalah forum diskusi kelompok dalam sosialisasi masterplan desa, wawancara mendalam, observasi langsung, dan studi pustaka. Hasil penelitian menjelaskan bahwa pengembangan agrowisata berbasis masyarakat di Desa Kluncing membutuhkan dua faktor penting yaitu, 1) produk agrowisata dan daya tarik pendukung di kawasan desa; dan 2) pelibatan masyarakat lokal yang terfokus pada pemuda, ibu-ibu, dan kelompok tani. Kajian ini diharapkan dapat menjadi sebuah konsep yang dapat dimodifikasi untuk berkontribusi dalam optimalisasi sektor pertanian suatu desa.
MARKET EXPLORATION OF BAKSO CULINARY TOURISTS IN MALANG CITY, INDONESIA Ahmadintya Anggit Hanggraito
Bahasa Indonesia Vol 1 No 2 (2021): OCTOBER 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i2.2217

Abstract

Bakso is one of the top Indonesian local culinary from Malang City. This study tries to reveals types of food-related behaviour and culinary experiences in psychographic segmentation for bakso culinary tourism in Malang City. In addition, identifying the motivational factors of Bakso Malang tourists is useful for the development of culinary tourism. This study involved 210 samples and the results represented an exploration of market segmentation and motivation factors of bakso culinary tourists. That could be an in-depth consideration of the bakso restaurant even for culinary development strategies in Malang City. Bakso Malang's consistent understanding of market management will provide important intangible capital for the development of culinary products in Malang City.
THE ANALYSIS OF THE EFFECTIVENESS OF RECEIVABLES CONTROL IN CASH FLOW REPORTS DURING PANDEMIC RECOVERY AT KOKOON HOTEL BANYUWANGI Salsabilla Hervinta Putri; Ahmadintya Anggit Hanggraito; Auda Nuril Zazilah
Jurnal RAK (Riset Akuntansi Keuangan) Vol. 8 No. 2 (2023): JURNAL RAK (RISET AKUNTANSI KEUANGAN)
Publisher : Accounting Department Faculty of Economics, Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rak.v8i2.1163

Abstract

This study aims to analyze the receivables control effectiveness in cash flow reports during pandemic recovery at Kokoon Hotel Banyuwangi. The Banyuwangi Covid-19 pandemic was first confirmed on March 29 2020. Kokoon Hotel was one of the hotels affected by the pandemic, meanwhile in 2022 begin the recovery stages. The recovery from pandemic has increased the expenses, income and room occupancy rates. The occupancy rate influences room sales by cash or credit system. Credit sales affect the cash flow report and require effective control of receivables to anticipate delays in receivable payments. The research approach used is a qualitative descriptive and employ an observation, interviews and documentation as the data collection techniques. Data analysis used is receivables turnover rate and descriptive analysis. The results showed that control of receivables is effective. There is an increase of 7.89% in receivables collection from the first semester to the second semester of 2022.
Co-Authors Aprilia Divi Yustita Auda Nuril Zazilah Budiani Budiani Eka Afrida Ermawati Inno Cahyaning Tyas Inno Cahyaningtyas Noer Ayufika Nulul Salsabilla Hervinta Putri Setya Mukti Mahanani