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MARGIN MARKETING Anchovy (Stolephorus commersonii) IN WARD SEI BEROMBANG DISTRICT PANAI HILIR LABUHANBATU DISTRICT NORTH SUMATRA PROVINCE Yulinda Suaseh Nasution; Lamun Bathara; Hamdi Hamid
Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan Vol 2, No 1 (2015): Wisuda Februari Tahun 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Perikanan dan Ilmu Kelautan

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Abstract

ABSTRACTThe research aims to know marketing outlets, the margin and the revenue obtained marketing institutions Anchovies rice. Based on the results of research, there are two kinds of marketing outlets first is from a producer to middle-men, then into a retailer Rantauprapat traders and consumers Rantauprapat, while for the second from a producer to middle-men, then into the large Tanjung Balai Asahan, then consumers Medan, Jakarta and Malaysia.Marketing costs in a month from each of the largest marketing agencies are issued by retailers 2 Rp. 84.292/kg and the smallest is the merchant Gatherer 2 Rp 43.207/kg. Net receipts within one month of each marketing agencies is the largest obtained by the merchants for the purpose of marketing Malaysia amounting to Rp. 34.413/kg and the smallest is the retailers 2 Rp 5.708/kg.The value of marketing margins on the level of middle-men namely 28,57 %, the value of marketing margins on the level of a retailer Rantauprapat traders namely 44,44 %. Meanwhile, the value of marketing margins on their destination marketing Medan namelyJOM : Vol. 26 JANUARI 201544,44 %, area destination marketing Jakarta is 50,00 % and their destination marketing Malaysia namely 54,55 %.Keyword: Marketing Channel, Marketing Margin, Anchovies rice
Analysis Bioeconomy Anchovies Rice (Stolephorus commersonii) in Labuhanbatu District Water of North Sumatera Province Nasution, Yulinda Suaseh; Hendrik, Hendrik; Warningsih, Trisla
Jurnal Perikanan dan Kelautan Vol 23, No 2 (2018)
Publisher : Fakultas Perikanan dan Kelautan Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jpk.23.2.38-46

Abstract

Research on analysis resources bioeconomy anchovies rice has been implemented in August 2017 in waters Labuhanbatu North Sumatera. The purpose of this research to estimate Maximum Sustainable Yield (MSY) and Maximum Economic Yield (MEY), Effort Maximum Sustainable Yield (EMSY), effort Maximum Economic Yield (EMEY) and Effort Open Acces (EOA) resources anchovies rice in waters Labuhanbatu District. This research in a survey by analysis of data used the bioeconomy Gordon-Schaefer model. The result showed that the catch maximum sustainable (MSY) anchovies rice in waters Labuhanbatu District of 8,934.71 tons/years and Effort Maximum Sustainable Yield (EMSY) namely 47,379 trip/years, Maximum Economic Yield (MEY) anchovies rice namely 8,828.51 tons/years and Effort Maximum Economic Yield (EMEY) namely 42,213 trip/years and Effort Open Acces 84,427 trip/years. Profit level acquired while MSY Rp. 2,299,906.65 per years and MEY Rp. 2,334,868.58 per years. Based on analysis Gordon-Schaefer obtained model that production of actual anchovies rice in waters Labuhanbatu North Sumatera are still under the potential sustainable.