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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Mimbar Kampus RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Dirosah Islamiyah

Arman Paramansyah

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Author-ID : 3292665

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 8 Documents Claim Missing Document

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Title

Pengaruh Kesadaran Merek (Brand Awareness) terhadap Keputusan Pembelian Handphone Samsung Arman Paramansyah; Dipo Mirza Ghulam; Ernawati Ernawati
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 2 No 1 (2020): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Until now, Samsung is one of the largest mobile phone brands in the world by issuing smartphones that have won the competition in the smartphone market. This research was conducted with the aim, to determine how the relationship between brand awareness and purchasing decisions, and to find out how the influence of brand awareness on purchasing decisions for Samsung mobile phones. The independent variable in this study is brand awareness, the dependent variable is the purchase decision. The population in this study were students of IAI-N Laa Roiba, Bogor, Faculty of Sharia. Sampling was carried out using the Slovin formula, in order to obtain a total sample of 34 students. Data collection using questionnaires and observations. Statistical data analysis used simple linear regression, with hypothesis testing through t-test using the SPSS version 25 program. The results of this study indicate that there is a positive and significant effect of brand awareness on the decision to buy cellphones because the terms of t count with a significance value <0.05, namely 4.027> 2.032 and the Sig. 0,000 <0.05, has been fulfilled.

Strategi Pemasaran untuk Meningkatkan Penjualan Beton Siap Pakai (Ready Mix Concrete) pada PT Semen Indogreen Sentosa Plant Cikarang A Riyanto; Arman Paramansyah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 2 No 2 (2020): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

ABSTRACT The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix

Implementasi Akad Ba’i Istishna dan Ba’i Taqsith pada Pembiayaan Kepemilikan Rumah (Non Bank) di Perumahan Islami Indonesia Arman Paramansyah; Izul Abdillah; Dessy Damayanthi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 3 No 1 (2021): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to analyze the application of istishna and ba'i taqsith contracts on bankless home ownership financing and to find out the advantages of each of these contracts. This research was conducted using qualitative research with descriptive analysis method, namely research by focusing on the implementation of istishna and ba'i taqsith contracts and showing a relationship between the financing of house ownership without the bank, then conducting a description to provide a clear picture. The results of the study conclude that the istishna contract in its application, namely the mustashni/customer, pre-orders the house to be ordered from the shani/maker by stating the raw material specifications, size and payment system at the beginning of the agreement and the handover of the building will be handed over in a tough manner. In the payment system there are 2 schemes, namely: In cash and credit, in credit financing for Indonesian Islamic Housing using a ba'i taqsith agreement. Namely a sale and purchase contract with a payment in installments at a certain time and is more expensive than the cash price. Credit calculation uses a 7% margin of cash and flat prices until the end of payment, there are no penalties for late payments and if there is default, deliberations will be held for the solution. The advantages of the ba'i istishna and ba'i taqsith contracts are the advantages of the istishna contract, it can change the design desired by the consumer and the advantages of the ba'i taqsith contract, can negotiate prices, late payment is not subject to fines, the benefits are greater than the cash price, and to educate the public about sharia credit.

Co-Authors Ade Sunanjar Adr Sunanjar Arjun Said Cut Putri Qory Ardianti Dessy Damayanthi Didi Wahyudi Dipo Mirza Ghulam Duduh Mamduh Ernawati Ernawati Ernawati Ernawati Faisal Abriansyah Frida Aulia Gagan Jamaludin Haris Abdul Aziz Izul Abdillah Kiki Agustianto Latipatinupus Nur Azizah Raihan Nuryasa Fartusi Rina Maenatul Munawaroh Riyanto Riyanto Riyanto Riyanto

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