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All Journal JURNAL BISNIS STRATEGI Lembaran Ilmu Kependidikan Gadjah Mada International Journal of Business
Danes Jaya Negara
University of Palangkaraya, Kalimantan Tengah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR Negara, Danes Jaya; Dharmmesta, Basu Swastha
Gadjah Mada International Journal of Business Vol 5, No 1 (2003): January-April
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (53.074 KB)

Abstract

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.
THE PHILOSOPHY FOUNDATIONS OF MARKETING THEORY AND RESEARCH Negara, Danes Jaya
JURNAL BISNIS STRATEGI Vol 11, No 8 (2003): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (886.504 KB) | DOI: 10.14710/jbs.11.8.1-11

Abstract

In marketing, there had been a simmering debate about its scientific status during the 1950s and 1960s but the Fall 1983 issue of the Journal of Marketing marked the start of this particular episode. This article provides the philosophy foundations of marketing thought at two centers of early development.  In particular is to evaluate scientific realism view and relativistic/contructionist view.  The author explores the nature of realism and relativism as it is currently being discussed in the philosophy of science. Scientific realism argues that truth is appropriate goal for marketing theory and research and that science can come to know the real word, though not with certainty. They argue that there is no grand theory of science. Relativists have long argued that there is no single method or approach to science. After addressing a fundamental premise of the entire debate, the author concludes that philosophically oriented marketing theorists need to further demonstrate the value of their work tor practicing marketing scientists. 
The Effect of Organizational Culture and Perceived Organizational Support on Innovative Work Behavior Cardina, Dica Surya; Negara, Danes Jaya; Irawan, Irawan
Lembaran Ilmu Kependidikan Vol 51, No 2 (2022): September: Curriculum and Learning, Inclusive Education and Equity
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/lik.v51i2.40648

Abstract

In the current era of bureaucratic reform, the State Civil Apparatus must have positive competitiveness and is required to innovate and develop their competencies in carrying out their duties and responsibilities in order to achieve the best performance for the organization. This requires the full effort and support of the organization by utilizing the organization's internal resources. Therefore, this study aims to determine and analyze the influence of organizational culture and perceived organizational support on innovative work behavior through the mediating role of knowledge sharing at the Supreme Audit Board (BPK) Representative of Central Kalimantan Province. This study uses quantitative methods with data collection through the distribution of questionnaires with a sample of 103 respondents. Data analysis using SEM-PLS with Smart Pls 3.0 tools. The results showed that organizational culture had no significant effect on innovative work behavior, but showed significant results when knowledge sharing mediated the relationship. In addition, the perceived organizational support has a significant effect on innovative work behavior but knowledge sharing cannot mediate the relationship.
Co-Authors Basu Swastha Dharmmesta Cardina, Dica Surya Irawan Irawan