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Kredibilitas Customer Service dan Citra Perusahaan Negoro, Sherly Hindra
Jurnal Ilmu Komunikasi Vol 11, No 2 (2014)
Publisher : Jurnal Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.683 KB)

Abstract

Abstract: This study aims to analyse the relationship between credibility of customer service and corporate image by using explanatory with quantitative approach as the method. The total number of participants was 100. They are customers who have complaint or critique to the customer service about their service or other issues. It is found that there is a strong correlation between customer service and corporate image (r=0,743 or 74,3%). Sex, age, and education are the factors that determine this correlation.Abstrak: Penelitian ini menganalisis korelasi antara kredibilitas customer service dan citra perusahaan. Tipe penelitian ini adalah eksplanatori dengan pendekatan kuantitatif. Total responden berjumlah 100 orang dan berasal dari pelanggan yang pernah memberikan kritik atau keluhan pada customer service mengenai pelayanan atau isu lainnya. Dari hasil analisis terlihat adanya hubungan yang kuat antara customer service dan citra perusahaan (r=0,743 or 74,3%). Jenis kelamin, usia, dan tingkat pendidikan adalah faktor-faktor yang menentukan kuat tidaknya korelasi tersebut.
Kredibilitas Customer Service dan Citra Perusahaan Negoro, Sherly Hindra
Jurnal ILMU KOMUNIKASI Vol 11, No 2 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.683 KB) | DOI: 10.24002/jik.v11i2.419

Abstract

Abstract: This study aims to analyse the relationship between credibility of customer service and corporate image by using explanatory with quantitative approach as the method. The total number of participants was 100. They are customers who have complaint or critique to the customer service about their service or other issues. It is found that there is a strong correlation between customer service and corporate image (r=0,743 or 74,3%). Sex, age, and education are the factors that determine this correlation.Abstrak: Penelitian ini menganalisis korelasi antara kredibilitas customer service dan citra perusahaan. Tipe penelitian ini adalah eksplanatori dengan pendekatan kuantitatif. Total responden berjumlah 100 orang dan berasal dari pelanggan yang pernah memberikan kritik atau keluhan pada customer service mengenai pelayanan atau isu lainnya. Dari hasil analisis terlihat adanya hubungan yang kuat antara customer service dan citra perusahaan (r=0,743 or 74,3%). Jenis kelamin, usia, dan tingkat pendidikan adalah faktor-faktor yang menentukan kuat tidaknya korelasi tersebut.
Public relations and tourism: finding public relations’ role in communicating tourist destination Santoso, Nobertus Ribut; Negoro, Sherly Hindra
Jurnal Studi Komunikasi Vol 3, No 2 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.108 KB) | DOI: 10.25139/jsk.v3i2.1532

Abstract

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.
Pembentukan Sikap Oleh Perokok Remaja Melalui Peringatan Bahaya Merokok Pada Kemasan Rokok Negoro, Sherly Hindra
Interaksi: Jurnal Ilmu Komunikasi Vol 5, No 2 (2016): July 2016
Publisher : Master of Communication Science Program, Faculty of Social and Political Science, Diponego

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.345 KB) | DOI: 10.14710/interaksi.5.2.112-122

Abstract

Abstract:Indonesian Government announced to the cigarette  industrial to showed pictorical warning on cigarette packs. The goal was to reduce amount of Indonesian smoker. This research was conducted at Yogyakarta among of smoker adolescents (200 samples). Hypothesis test was formed  by using software PLS (Partial Least Square) and t-test with software SPSS. Their behavior was on action stage of behavior steps was to reduce smoking frequently.. Based on research we got conclusion that there are significant influence between knowledge and risk perception with attitude and behavior as intervening variable. Although, cognitive dissonance theory couldn’t enough explain with altogether.Keywords: knowledge, risk perception, behavior, attitude
Public relations and tourism: finding public relations’ role in communicating tourist destination Santoso, Nobertus Ribut; Negoro, Sherly Hindra
Jurnal Studi Komunikasi Vol. 3 No. 2 (2019)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v3i2.1532

Abstract

Public relations plays essential roles in communicating and building image of tourist destinations in order to attract a significant number of tourists. Starting from this consideration, this research investigates the role of hotel public relations practitioners in communicating Yogyakarta as the tourist destination. The growth of tourists arriving in Yogyakarta cannot be separated from the role of hotel public relations practitioners in communicating Yogyakarta as the great place to visit. This research employed descriptive qualitative approach. The data was gathered by conducting interviews with three hotel public relations practitioners in Yogyakarta who have experienced in this field at least one year. Based on activities they did to communicate Yogyakarta as the tourist destination, it can be categorised that hotel public relations practitioners in Yogyakarta play communication technician role by using the beautiful and unique cultures and landmarks as backgrounds to communicate their hotels to tourists, using both conventional and new media to strengthen the image of Yogyakarta.
Kredibilitas Customer Service dan Citra Perusahaan Sherly Hindra Negoro
Jurnal ILMU KOMUNIKASI Vol. 11 No. 2 (2014)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.683 KB) | DOI: 10.24002/jik.v11i2.419

Abstract

Abstract: This study aims to analyse the relationship between credibility of customer service and corporate image by using explanatory with quantitative approach as the method. The total number of participants was 100. They are customers who have complaint or critique to the customer service about their service or other issues. It is found that there is a strong correlation between customer service and corporate image (r=0,743 or 74,3%). Sex, age, and education are the factors that determine this correlation.Abstrak: Penelitian ini menganalisis korelasi antara kredibilitas customer service dan citra perusahaan. Tipe penelitian ini adalah eksplanatori dengan pendekatan kuantitatif. Total responden berjumlah 100 orang dan berasal dari pelanggan yang pernah memberikan kritik atau keluhan pada customer service mengenai pelayanan atau isu lainnya. Dari hasil analisis terlihat adanya hubungan yang kuat antara customer service dan citra perusahaan (r=0,743 or 74,3%). Jenis kelamin, usia, dan tingkat pendidikan adalah faktor-faktor yang menentukan kuat tidaknya korelasi tersebut.