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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Akuntansi dan Keuangan Economos : Jurnal Ekonomi dan Bisnis Indonesian Journal of Economic & Management Sciences (IJEMS)
Nurita Andriani
Universitas Trunojoyo Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PERAN CITY BRANDING DAN EVENT PARIWISATA DALAM MENIGNKATKAN KUNJUNGAN WISATAWAN Lailatus sa’diya; Nurita Andriani
Kompetensi (Competence : Journal of Management Studies) Vol 12, No 2 (2018): OKTOBER
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.588 KB) | DOI: 10.21107/kompetensi.v12i2.4961

Abstract

ABSTRACT The natural and cultural wealth of the regions in Indonesia has become a tourism potential to be developed in improving the country's economy. The implementation of regional autonomy has encouraged the government to further develop and market the advantages of the tourism sector, one of which is creating city branding. City branding can attract the attention of tourists to visit an area because the city can build a clear identity, strong associations, and embed positive attributes so as to win competition with other cities, especially in the tourism sector. Tourism events as tourist attractions serve as one of the strengths of the local government and the community to attract visiting tourists. City branding and events can create perceptions for visitors so that they can stimulate the decision to visit tourists to an area.
MENGHUBUNGKAN CSR RATING, KINERJA PERUSAHAAN DAN NILAI PERUSAHAAN Imam Nur Hidayat; Ilham Maulana; Nurita Andriani
Jurnal Akuntansi dan Keuangan Vol 9, No 2 (2021): Agustus 2021
Publisher : Department of Accounting, Faculty of Economics & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jak.v9i2.3765

Abstract

Abstract : This research revolves around the effect of company performance, CSR rating on company value by using companies listed on the IDX in 2019, the sample was selected using the purposive sampling method, and got a total of 35 companies as the sample used in the test. The variables used in this study include CSR Rating, Return On Assets and Net Profit Margin as indicators of company performance, Tobin's Q and Price to Book Value as indicators of firm value. SEM-PLS was used as a test tool using WarpPLS 7.0. The variables in this study are transformed formatively into latent variables. The result is that the company's performance has a significant positive effect on firm value, the CSR rating has a positive, weakly significance, and the CSR rating can positively moderate the relationship between company performance and firm value.
THE EFFECTIVENESS OF IMPLEMENTING THE ISO 9001:2015 QUALITY MANAGEMENT SYSTEM IN SUPPORTING CUSTOMER SERVICE AT PT. PELINDO TERMINAL PETIKEMAS Oggy Octaviani Patmiko; Nurita Andriani
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Implementing a consistent quality management system has a substantial impact on service quality and customer satisfaction. TOP Management plays a crucial part in creating the system to assess the company's level. This research aims to analyze the effectiveness of PT. Pelindo Terminal Petikemas's implementation of the ISO 9001:2015 quality management system in providing customer service at its headquarters. This type of study employs descriptive qualitative research methodology, where primary data and secondary data are employed to acquire the data required to present an overview of the research. Obtaining primary data through interviews and direct observation. Secondary data comprises of profiles of PT. Pelindo Terminal Petikemas, Human Resource Conditions, and Quality Management in customer support services.According to the findings of the study, the implementation of the ISO 9001: 2015 quality management system to support customer service was nearly ideal. The results of a survey of service providers demonstrate that employees of PT. Pelindo Terminal Petikemas understand and have implemented an ISO 9001:2015 quality management system in supporting customer services. As a result, PT. Pelindo Terminal Petikemas has created a comfortable and safe environment, beginning with port equipment, precise and fast loading and unloading times, and friendly service.
Implementation of Corporate Social Responsibility and Communication (CSR) at PT. Pertani (Persero) Ririn Frebianti; Nurita Andriani; Muh. Syarif
Economos : Jurnal Ekonomi dan Bisnis Vol 6 No 1 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.782 KB) | DOI: 10.31850/economos.v6i1.2014

Abstract

Implementation of Corporate Social Responsibility and Communication (CSR) at PT. Farmers (Persero). This research is a qualitative descriptive research. This type of research is not to elaborate explanations, control communication symptoms or make predictions, but rather to provide an overview and understanding (understanding) of how and why a symptom or reality of communication occurs. The data collection technique used in this study was in-depth interviews. This type of interview contains questions that are "open ended", leads to a depth of information, and is conducted in an unstructured way. Based on the results of research conducted by researchers at PT. Pertani (Pesero), implementing the CSR program of PT. Pertani (Persero) carries out selective processes such as community data, proposals, evaluations, according to criteria, rejected, principle permits, implementation processes, implementation reports, evaluations and CSR profiles so that the program will be implemented effectively and the quality of the benefits is good for the impact of the program itself , In the context of community empowerment, the communication strategy developed by the company with the beneficiary communities greatly influences the success of the CSR program. In implementing the CSR program, communication activities are important to do.
Pengaruh Pengalaman Wisatawan Terhadap Minat Berkunjung Kembali Melalui Mediasi Kepuasan Pelanggan Di Pantai Sembilan Kecamatan Gili Genting Kabupaten Sumenep Naufalil Asyam Irsyadi; Nurita Andriani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.3779

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Penelitian ini bertujuan untuk melihat pengaruh pengalaman wisatawan terhadap minat berkunjung kembali melalui mediasi kepuasan konsumen untuk menarik minat wisatawan kembali berkunjung ke destinasi wisata Pantai Sembilan, Kecamatan Gili Genting, Kabupaten Sumenep. Penelitian ini termasuk dalam penelitian kuantitatif. Subjek penelitian ini adalah wisatawan atau pengunjung yang pernah berkunjung ke wisata Pantai Sembilan Kecamatan Gili Genting Kabupaten Sumenep. Teknik pengumpulan data menggunakan kuesioner dengan skala kuesioner adalah skala likert. Uji validitas dan uji reliabilitas dilakukan pada seluruh responden dengan total data yang terkumpul sebanyak 80 responden dan diolah dengan menggunakan program SMARTPLS 4. Dan hasil dari penelitian ini menunjukkan beberapa temuan bahwa (1) terdapat pengaruh positif pengalaman wisatawan terhadap minat berkunjung kembali dengan hasil t hitung mutlak sebesar (2,090) dan p-values sebesar (0,037) dan pengujian membuktikan bahwa t hitung mutlak lebih dari 1,65 dan p-values lebih kecil dari 0,05. (2) terdapat pengaruh positif tourist experience terhadap kepuasan konsumen dengan hasil t hitung mutlak sebesar (8,237) dan p-values sebesar (0,000) dan pengujian membuktikan bahwa t hitung mutlak lebih dari 1,65 dan p-values lebih kecil dari 0,05. (3) terdapat pengaruh positif kepuasan konsumen terhadap minat kunjungan ulang dengan t hitung mutlak sebesar (8,237) dan p-values sebesar (0,000). Hasil pengujian membuktikan bahwa t hitung absolut lebih dari 1,65 dan p-values kurang dari 0,05. (4) kepuasan pelanggan secara parsial memediasi pengaruh tourist experience terhadap minat kunjungan ulang dengan hasil nilai koefisien tourist experience secara langsung terhadap minat kunjungan ulang sebesar (0,322) lebih rendah dibandingkan dengan koefisien secara tidak langsung sebesar (0,728*0,523= 0,380), maka dapat disimpulkan bahwa kepuasan pelanggan memediasi pengaruh tourist experience terhadap minat kunjungan ulang (P-values=0,043<0,05).
Transformasi Kepemimpinan dalam Manajemen Strategis di Era Digital : Tinjauan Literatur Review Moh. Sofiyanto; Mochammad Isa Anshori; Nurita Andriani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21057

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Transformation leaders play an important role in directing the organizational transformation process, especially in integrating the stages of change into the new organizational culture. Management in the digital era emphasizes the use of digital technology to manage business operations and human resources, including the implementation of digital systems to improve operational efficiency, communication, and decision making. This research is a description with a qualitative approach that uses a literature review as a secondary data source to examine leadership transformation in strategic management in the digital era. The transformational leadership model highlights the importance of leaders in driving organizational focus, building trust, and improving performance. Leadership in the digital era demands value congruence, inspiration, empowerment, and simple strategies. Future leaders need to have creativity, good communication skills, the ability to manage failure, and the ability to lead innovation in a changing era
Digitalisasi Marketing Melalui Instagram dan Facebook Ads dalam Meningkatkan Skala Usaha UMKM: Systematic Literature Review Ulfa Afrianti; Mochammad Isa Anshori; Nurita Andriani
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i1.21058

Abstract

The main problem in increasing the scale of MSME businesses is the digital platform that should be used in marketing programs. The purpose of this study is to answer the question of how the role of social media Instagram and Facebook Ads in increasing the scale of MSME businesses. This research applies the Systematic Literature Review method. The findings show that social media Instagram and Facebook Ads have contributed to the increase in business scale. Instagram and Facebook social media have played a role in increasing business scale and influencing consumer engagement and behavior, and generating data that supports marketing strategies.
Business Strategy in Management Perspective: A Literature Review Faaizal Ari Wibowo; Nurita Andriani
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i5.6436

Abstract

Business development in the world has entered the era of free markets and broad competition, not only in small areas but also in large areas. Efforts made by a company to win the market are by providing competitive advantages, analyzing competitors, and implementing effective and efficient marketing strategies
Co-Authors Faaizal Ari Wibowo Ilham Maulana Imam Nur Hidayat Lailatus Sa’diya Moh. Sofiyanto Muh. Syarif Naufalil Asyam Irsyadi Oggy Octaviani Patmiko Ririn Frebianti Ulfa Afrianti