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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Siti Nurjanah
Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengembangan Wirausaha Budi Daya Dan Pemasaran Jahe Merah Siti Nurjanah; Ferryal Abadi
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 1 No 2 (2019)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.529 KB) | DOI: 10.36407/berdaya.v1i2.109

Abstract

The Community Service (PKM) will be one of the bases for continuing to maintain or improve strategies that have been carried out in the community. Also, the PKM is part of one of the ways Kalbis Institute, in particular, the Management Study Program to develop entrepreneurial skills among farmers and management of community business actors. With this training, the benefits gained include: Sendang hamlet residents are motivated to increase their role in the family, especially members of the Tirta Asri Circle of Friends. The residents of Sendang hamlet can explore their interests and abilities for entrepreneurship in creative products, especially members of the Tirta Asri Circle of Friends. The residents of Sendang sub-village were able to cultivate red ginger well, especially members of the Tirta Asri. Keywords: entrepreneurship, red ginger
Meningkatkan Kinerja Perusahaan Melalui Strategi Nilai: Peran Market Positioning Siti Nurjanah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 4 No 1 (2021)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

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Abstract

This study aims to determine how value creation, value communication, value delivery can build a market positioning that will have an impact on company performance and create company sustainability. This research uses a qualitative approach. The informants used in this study are creative industry business owners, marketing managers, and consumers. The analysis of this research uses VRIO analysis. The results of this study indicate that value creation. value communication, value delivery will strengthen market position and increase company performance because it will have implications for sustainable competitive advantage. The implication of research can be used by the creative industry as information that can be used for decision making. This research is only limited to the creative industry in Yogyakarta. This research can be developed for other cities value creation, value communication, value delivery, market positioning, performance
Co-Authors Abadi, Ferryal