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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Febriansyah Febriansyah
Fakultas Bisnis, Institut Teknologi dan Bisnis Kalbis, Jakarta, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Pengembangan Usaha UKM Kedai Kopi Abang Kecamatan Pulogadung Dengan Metode Business Model Canvas Febriansyah Febriansyah
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 1 No 2 (2019)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.464 KB) | DOI: 10.36407/berdaya.v1i2.137

Abstract

This community service program (PKM) is set up to improve the business development of the Kedai Kopi Abang UKM Pulo Gadung District with the Business Model Canvas method. PKM partners are men and women with an age range of 20-30 years. They are the owners and employees of small and medium business units under the name Kedai Kopi Abang. The implementation method used in this PKM activity is training on the topic of the business model canvas as a strategy for creating product differentiation to develop businesses. The results achieved from this activity include: ongoing cooperation with other SME entrepreneurs; SMEs do have differentiated products that are different and superior to similar products owned by competitors; and SMEs can utilize digital marketing channels in developing their businesses primarily in building consumer relationships through Instagram social media Keywords: business model canvas, SME’s
Pengaruh kemudahan penggunaan, kepercayaan konsumen dan kreativitas iklan terhadap minat beli konsumen online-shop Khusnul Khotimah; Febriansyah Febriansyah
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 1 No 1 (2018)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (108.905 KB) | DOI: 10.36407/jmsab.v1i1.16

Abstract

This study aims to determine the effect of ease of use, consumer trust and advertising creativity on consumer buying interest in online buying and selling sites, Bukalapak.com. This study uses a quantitative approach by conducting surveys and tests on 115 respondents. In the data analysis technique used is multiple linear regression analysis. The testing technique using the help of the SPSS 22 system. The results of hypothesis testing (t test) which shows that the variables of consumer trust and advertising creativity have a significant effect on the performance variable. But the ease of use variable has no significant effect on performance variables. The conclusion of this study is that consumer trust and advertising creativity are the most dominant variables for buying interest.
Co-Authors Khusnul Khotimah