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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Donant Alananto Iskandar
Fakultas Bisnis dan Ilmu Komunikasi, Institut Teknologi dan Bisnis Kalbis, Jakarta
Humanities Education Public Health Social Sciences

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Legalitas UMKM: Kunci Sukses Pengembangan dan Sinergi Pemasaran UMKM Ika Suhartanti Darmo; Naik Henokh Parmenas; Donant Alananto Iskandar
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 3 No 2 (2021)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v3i2.389

Abstract

Amid the Covid-19 pandemic, entrepreneurs are required to be able to survive and seize business opportunities—the accuracy and strategy needed by every entrepreneur to reduce the impact caused by the pandemic. The community service activities held focused on answering the problems experienced by PKM Partners of the Kalbis Institute of Technology and Business, namely: PKM Partners are MSMEs in East Belitung where MSMEs experience various problems such as product marketing, online sales strategies, access to capital, financial management, raw materials, as well as difficulties in conventionally distributing their business. MSMEs in East Belitung Regency has good potential to be developed. The Covid-19 outbreak poses a threat to MSMEs to develop their businesses. The PKM activities that will be held are focused on answering the problems experienced by PKM partners of the Kalbis Institute of Technology and Business. Keywords: Legality, marketing synergy, micro, small & medium enterprises
Co-Authors Ika Suhartanti Darmo Naik Henokh Parmenas