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All Journal CEBONG Journal The International Journal of Politics and Sociology Research
Adillah Siti Sayyidah
Universitas Islam Nusantara
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Advertising Affects Public Perception of Brands The Ads Affect the Public's Perception of Brands Adillah Siti Sayyidah; Galuh Alif Rachman
The International Journal of Politics and Sociology Research Vol. 8 No. 2 (2020): September: Politics and Sociology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.609 KB)

Abstract

This study aims to find out how advertising can affect people's perceptions of brands. The research method used is quantitative research with descriptive analysis based on questionnaires. The subjects studied were 10 respondents from people around the researcher who filled out the questionnaire data link via the Google form that had been distributed by us as researchers. Analysis of the research data resulted in the development of the theory of Hypodermic Needle Theory or Hypodermic Needle Theory where advertisements can influence the audience by continuously sending messages so that the messages conveyed enter the audience's unconscious. A total of 10 respondents expressed their opinion, from where they often see advertisements on social media to how advertisements can affect their perception of a brand. In the end, this study proves that advertising can influence people's perceptions of brands.
Pengaruh Kepercayaan Diri Seorang Public relation dalam Berkomunikasi Chyntania Chantika Triana; Anita Yulianti; Lisna Azka Nuraeni; Adillah Siti Sayyidah
Cebong Journal Vol. 1 No. 2 (2022): March: Green dan Blue Economy
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.211 KB) | DOI: 10.35335/cebong.v1i2.13

Abstract

This study aims to analyze and understand about the influence of a public relation's confidence in communicating. Confidence as the initial part of public relations and public speaking activities in communication, is very interesting to research, considering that public relations will be awakened if they have confidence in communication. This study uses a library method in which activities related to the collection of library data derived from journals, books, and also trusted communication websites related to the influence of confidence of a public relationThe results showed that the influence of confidence of a public relation in communicating can be overcome by increasing confidence by having a strong and able to put yourself in all situations. The confidence of a public relations officer is very important because, from that confidence, we can know and easily carry out a communication, both for the public and for ourselve.
Co-Authors Anita Yulianti Chyntania Chantika Triana Galuh Alif Rachman Lisna Azka Nuraeni