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STRATEGI PEMASARAN PRODUK TABUNGAN BRITAMA PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR CABANG BINTARO Indri Damayanti; Rosalina Ayudia; Erman Sutandar
REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Vol 2, No 2 (2021): REMITTANCE DESEMBER 2021
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/remittance.vol2no2.168

Abstract

Marketing is an institutional activity as a process for creating, communicating, delivering, and exchanging products or services that have value for customers, clients, partners, and society at large. The purpose of the study was to examine the right strategy in marketing the Britama savings product at PT. BRI (Persero) Tbk Bintaro Branch Office. This research is qualitative research with field study method and literature study. The results of the research are strategies that can be carried out to increase sales of Britama savings products, namely by using Personal Selling, Advertising, Publicity, Sales Promotion, Mass Selling, Merchant Cooperation Program Expansion, and Sponsorship & Exhibition strategies. The reason for combining these strategies is because BritAma's savings position is in the product life cycle, which is in the introduction stage
SISTEM KEARSIPAN UNTUK MENUNJANG EFISIENSI KERJA DI BAGIAN TATA USAHA DIREKTORAT I PADA INSPEKTORAT JENDERAL KEMENDIKBUDRISTEK RI Rosalina Ayudia; Haryanto Haryanto; Evi Okli Lailani
KOMPLEKSITAS: JURNAL ILMIAH MANAJEMEN, ORGANISASI DAN BISNIS Vol 11, No 1 (2022): KOMPLEKSITAS EDISI JUNI 2022
Publisher : ITB Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/kompleksitas.vol11no1.219

Abstract

This study discusses the Application of the Archives System to Support Work Efficiency in the Administration Section of the Inspectorate I of the Inspectorate General of the Ministry of Education, Culture, Research, and Technology. The purpose of this research is to find out how to implement the filing system to support work efficiency and what obstacles are encountered. The results showed that the application of the filing system in supporting work efficiency in the Administrative Section of the Inspectorate I at the Inspectorate General of the Ministry of Education, Culture, Research, and Technology includes storage, organization, borrowing, retrieval, maintenance, and destruction. The application of this archive has been running quite well according to existing regulations. However, there are still some things that have not supported work efficiency that must be improved to facilitate the implementation of archives.Penelitian ini membahas mengenai Penerapan Sistem Kearsipan dalam Menunjang Efisiensi Kerja di Bagian Tata Usaha Inspektorat I pada Inspektorat Jenderal Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana penerapan sistem kearsipan untuk menunjang efisiensi kerja dan kendala-kendala apa saja yang dihadapi. Hasil penelitian menunjukan bahwa penerapan sistem kearsipan dalam menunjang efisiensi kerja di Bagian Tata Usaha Inspektorat I pada Inspektorat Jenderal Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi meliputi penyimpanan, pengorganisasian, peminjaman, penemuan kembali, pemeliharaan dan pemusnahan. Penerapan kearsipan ini sudah berjalan cukup baik sesuai ketentuan yang ada. Namun, masih ada beberapa hal yang belum menunjang efisiensi kerja yang harus diperbaiki agar mempermudah pelaksanaan kearsipan.
SOSIALISASI DAN PELAYANAN PEMBERIAN VAKSIN COVID-19 DOSIS 1, 2 DAN BOOSTER UNTUK DEWASA DAN LANSIA Teddy Rochendi; Ahmad Fitriansyah; Hadi Purwanto; Evi Okli Lailani; Rosalina Ayudia
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 1, No 02 (2023): SWADIMAS EDISI JULI 2023
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol1no02.374

Abstract

The distribution of the Covid-19 vaccine, both primary and booster doses, is intended to provide artificial immunity against the virus that causes Covid-19, reduce the severity of the Covid-19 virus infection and simultaneously create herd immunity. The purpose of implementing this Community Service activity is to assist the role of the Indonesian government in reducing the impact of the Covid-19 pandemic and breaking the chain of transmission of Covid-19 in Indonesia through the provision of Covid-19 vaccine services. The activity was carried out in collaboration with partners from the Kepolisian Sektor Pamulang which provided health workers and vaccines. The object of this vaccination activity is employees and residents around the Swadharma Pondok Cabe Institute of Technology and Business campus environment, namely 104 persons.Pemberian vaksin Covid-19 baik dosis primer maupun booster pada dasarnya dimaksudkan untuk memberikan kekebalan buatan terhadap virus penyebab Covid-19, mengurangi keparahan akibat infeksi virus Covid-19 dan sekaligus menciptakan herd immunity. Tujuan pelaksanaan kegiatan pengabdian kepada masyarakat ini adalah membantu peran pemerintah Indonesia dalam mengurangi dampak pandemi Covid19 serta memutus mata rantai penyebaran Covid-19 di Indonesia melalui kegiatan pelayanan pemberian vaksin Covid-19. Kegiatan dilaksanakan melalui kerjasama dengan mitra kegiatan dari Kepolisian Sektor Pamulang yang menyediakan tenaga kesehatan dan vaksin. Sasaran kegiatan vaksinasi ini adalah para karyawan dan warga di sekitar lingkungan kampus Institut Teknologi Dan Bisnis Swadharma Pondok Cabe yaitu sebanyak 104 orangĀ