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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management
Mela Sri Rahayu
Universitas KH. A. Wahab Hasbullah
Economics, Econometrics & Finance Education Social Sciences Other

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The Effect of Feel Experience and Action Experience on Repurchase Interest at Nest Coffee Jombang During the COVID-19 Pandemic Mela Sri Rahayu; Mar'atul Fahimah
INCOME: Innovation of Economics and Management Vol 1 No 3 (2022): February
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (699.514 KB) | DOI: 10.32764/income.v1i3.1862

Abstract

Café is a type of restaurant but prioritizes a relaxed atmosphere, entertainment and comfort. So that cafe managers need to pay attention to the variety of menus, attractive interior designs for today's teenagers and also entertaining live music so as to improve the lifestyle of today's teenagers. This study aims to analyze how much influence feel experience and action experience have on repurchase interest at Nest Coffee Jombang. In this study, the sampling method used was purposive sampling technique, for the sample size used was 100 respondents according to the criteria determined by the researcher, questionnaires were used for the data collection process in this study. This data retrieval using multiple linear regression analysis techniques, validity test, reliability test, T test, and F test.
Workshop Bisnis Online Shop Terhadap Kalangan Remaja Muhammad Farid Nasrulloh; Ino Angga Putra; Khusnul Khotimah; Mela Sri Rahayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol 2 No 1 (2021): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

Workshop Bisnis Online Shop Terhadap Kalangan Remaja
Co-Authors Ino Angga Putra Khusnul Khotimah Mar'atul Fahimah Muhammad Farid Nasrulloh