Misnan Misnan
Institut Bisnis dan Informatika Kosgoro 1957

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REKONTEKSTUALISASI KOMUNIKASI PARIWISATA DALAM REKONSTRUKSI INTEGRASI NASIONAL Misnan Misnan; Iswahyu Prana Wukir
Jurnal Ilmu Komunikasi PROGRESSIO Vol 2, No 2 (2021): Volume 2 No.2 September 2021
Publisher : Jurnal Ilmu Komunikasi PROGRESSIO

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Abstract

The purpose of this research is to know the role of recontextualization of tourism communication in the reconstruction of national integration. Through the constructivist paradigm with descriptive methods, the recontextualization of tourism communication is an effort for sustainable social change with a pattern of cultural tourism. On the other hand, the reconstruction of national integration is a horizontal effort in assembling the dimensions of differences, whether regional differences, residences, ethnic differences, religious differences, cultural differences and other differences. The conclusion obtained is that through tourism communication, which has the core management of meaning of sustainable and cultural tourism, a national "diversity friendship" mobility will be formed.
Infrastruktur Politik Menuju Pilpres 2024 Dalam Konstruksi Media Sosial Rambe Kamarul Zaman; Misnan Misnan
PETANDA: Jurnal Ilmu Komunikasi dan Humaniora Vol 4, No 1 (2021): Desember 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.137 KB) | DOI: 10.32509/petanda.v4i1.1558

Abstract

Tujuan penelitian adalah ingin menunjukkan konstruksi infrastruktur politik Partai Golkar dalam membangun ketokohan Airlangga Hartarto sebagai calon presiden RI 2024. Subjek penelitian adalah para kader Kosgoro 1957 yang tergabung dalam grub Whatsapp PPK Kosgoro 57 masa bakti 2021-2026. Pendekatan penelitian menggunakan konstruktivis dengan metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa infrastruktur politik Partai Golkar dengan platform kebangsaan memiliki positioning strategis di semua kalangan. Airlangga sebagai negarawan, secara kuat terbangun kapasistas dan kapabilitas kepempinannya dalam momentum penanggulangan COVID-19 serta keputusan-keputusan pembangkitan ekonomi yang konsisten. Infrastruktur lain adalah kelompok kepentingan yang dimiliki Golkar merupakan praktisi, pengusaha, intelektual yang setia pada Pancasila. Demikian pula kelompok penekan, yang sudah dirintis dari kampus, melalui sosialisasi Tri Dharma Kosgoro: Pengabdian, Kerakyatan, Solidaritas. Adapun infrastruktur yang masih dirasakan lemah adalah media politik.
STRATEGI KOMUNIKASI BISNIS HIPMIKINDO DALAM MENSINERGIKAN SUMBERDAYA AKADEMISI DAN PELAKU UMKM Misnan Misnan; Rezzi Nanda Nanda Barizki
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1722

Abstract

The synergy of MSME actors and academics is a new thing in facing the challenges of digitalization. HIPMIKINDO has a strategic positioning between the two parties. The purpose of this research is to know the business communication strategy of HIPMIKINDO in synergizing the resources of academics and SMEs. Through qualitative approach and descriptive method, the result obtained is the form of the terminology concepts of the business communication strategy of pull, push and pass. In the push business communication strategy, HIPMIKINDO implements the managing business disruption message, which is exist a threat to MSME business continuity, so that the context of entrepreneurship requires transformative acceleration towards technopreneurship. At the push step, the motivation of the business cycle without innovation and creativity must be faced with resource competencies. This can be overcome by the presence of the role of academics in accelerating the development of MSME capacity building. Furthermore, the pass is implemented with the establishment of an entrepreneur center, which becomes a communication node for academics, MSMEs as well as across parties and institutions that want to play more active in synergies.