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All Journal TIJAB (The International Journal of Applied Business) Darmabakti Cendekia: Journal of Community Service and Engagements Jurnal Layanan Masyarakat (Journal of Public Service)

Riska Nur Rosyidiana

Faculty of Vocational Studies, Universitas Airlangga, Surabaya, Indonesia

Author-ID : 3322271

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document

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DIGITALIZATION IN FINANCIAL REPORTING AND MARKETING ON MICRO, SMALL AND MEDIUM ENTERPRISES AS A STRATEGY FOR ECONOMIC RECOVERY IN THE PANDEMIC PERIOD Riska Nur Rosyidiana; Rizka Miladiah Ervianty; Mochammad Nurul; Putri Marta Linduwati; Indri Nurisa Arda Rini; Laily Agustina Rahmawati
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 1 (2022): JUNE 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Background: Covid-19 pandemic has been attacking for more than a year. And since then, the pandemic not only attacked public health, but also attacked the economic sector. Micro, Small and Medium Enterprises (MSMEs) as the backbone of the economy are the most affected parties. One of the reasons is that the offline sales and marketing channels. The members of the East Java IKM Forum (FIJ) Bojonegoro Branch also face this problem. MSMEs as a 60% contributor of Indonesia’s Gross Domestic Product (GDP), have a very important role in economic recovery. Support for this industry is not only the obligation of the government, but also the obligation of various parties such as the higher education institution. Objective: This community service aims to help the members of FIJ Bojonegoro Branch to transform into a digital ecosystem. Digitalization is not only in marketing, but also in financial reporting. Methods: Implementation of activities in 3 (three) stages, planning stage, implementation stage in the form of training and mentoring and evaluation stage. Results: This activity has encouraged 100% training participants to transform into a digital ecosystem and also helps MSME owners in optimizing the use of financial transactions applications and the use of marketing applications. Conclusion: MSME digitalization training and assistance is very useful in helping business owners evaluate business financial performance and carry out effective promotions, attracting attention and helping to bring products closer to customers.

A Bibliometric Analysis on Blockchain Technology Literature in Academic Journals Riska Nur Rosyidiana; Prinintha Nanda Soemarsono; Dani Egi Raharjo
TIJAB (The International Journal of Applied Business) Vol. 3 No. 2 (2019): November 2019
Publisher : Universitas Airlangga

A blockchain is a revolutionary system that connects computer networks in a decentralized and distributed manner. Blockchain allows the process of current transactions to be peer-to-peer (P2P) without relying on a single server. Once entered, information can never be erased. The blockchain contains a certain and verifiable record of every single transaction ever made. This study evaluated the development of research publications in the implementation process and future trend of Blockchain Technology. The aim of this study is to assist researchers in creating a theoretical framework and to provide a preliminary source of references in research mapping in this field. All research publications related to the implementation and future trend of Blockchain Technology in the Scopus database were analyzed using several bibliometric indicators. The authorship, number of citations, journal sources, publishers, institutions, and countries, year of publication, categories, and author keywords were examined.

DIGITALIZATION OF MSMEs: IMPLEMENTATION OF PRODUCT DETAIL PAGES AND DIGITAL FINANCIAL MANAGEMENT ON MSMEs IN BOJONEGORO Riska Nur Rosyidiana; Rizka Miladiah Ervianty; Wahyu Firmandani; Marta Linduwati; Cantika Caesar Margaretha
Jurnal Layanan Masyarakat Vol. 7 No. 1 (2023): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v7i1.2023.1-12

These recent years Small and Medium Enterprises (MSMEs) undergo a digital transformation in expanding their market reach. Digitalization is applied to all operational activities so that this can be achieved. Digitalization was also carried out by the members of the East Java IKM Forum (FIJ) Bojonegoro Branch. This community service activity, in the form of training and mentoring, aims to expand sales channels through digital marketing and improve business financial management. The number of participants in this community service activity is 25 business actors who are members of FIJ Bojonegoro Branch. Digital marketing optimization is carried out through the implementation of Product Detail Pages. Detailed product information helps business owners to display their products optimally through marketplace applications. In addition, an understanding of financial performance through the preparation of profit and loss statements helps business actors to easily manage working capital so that businesses develop a success. The training activities were delivered in the form of lectures and focus group discussions methods. Meanwhile, mentoring activities are carried out through optimizing product display and preparing financial reports practices. Data were obtained through pre and post-test, question and answer session, and questionnaire survey. The results of the activity show that there was an increase in the skills and knowledge of participants in the field of digital marketing and financial management.

Co-Authors Cantika Caesar Margaretha Dani Egi Raharjo Ervianty, Rizka Miladiah Indri Nurisa Arda Rini Marta Linduwati Mochammad Nurul Nanda Soemarsono, Prinintha Putri Marta Linduwati Rahmawati, Laily Agustina Rizka Miladiah Ervianty Wahyu Firmandani

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