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All Journal Jurnal Ilmiah Manajemen "E M O R" JCES (Journal of Character Education Society) Owner : Riset dan Jurnal Akuntansi Jurnal Ilmiah Akuntansi Manajemen Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI International Journal of Management Progress Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdimas ADPI Sosial Dan Humaniora Journal of Culture Accounting and Auditing Journal of Community Empowerment
I Wayan Sujana
Universitas Muhammadiyah Buton
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Abdimas ADPI Sosial Dan Humaniora

 1 
Strategi Promosi dan Peningkatan Omset Penjualan Pada Umkm Kain Tenun Khas Wabula Kabupaten Buton Nining Asniar Ridzal; I Wayan Sujana; Ernawati Malik; Mudasir Ali Mahmud; Wa Ode Elfianti
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 1 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v3i1.80

Abstract

Economic actors in Wabula Village, Buton Regency are actively developing the Wabula woven fabric business, but their activities are constrained by several things, namely related to advertising, production is still limited, conventional sales, no bookkeeping of businesses, lack of participation of the younger generation. These business actors lack the skills to promote their business which should be converted into sales. These problems became the basis for Community Service (PKM) activities. The method of implementing this activity is by analyzing the situation, coordinating, identifying the solution to partner problems, followed by seminars and training. So far, the promotion system carried out is still traditional promotion and seems passive, meaning that it waits for buyers to come. Awareness of using the internet for product promotion is still very low. This is because the craftsmen are parents who are technologically stuttering. For this reason, it is necessary to involve the younger generation who are technology literate. Until now, the focus of woven fabric craftsmen is still on the production and distribution process, so promotion is not a priority for business activities. As a result, the turnover obtained is not optimal. Regarding income, the craftsmen cannot mention because there is no detailed bookkeeping, nor is there a target. The lack of market share owned. This is due to the low promotion carried out and the marketing strategy is still conventional. For example, craftsmen only rely on production according to the number of orders, do not yet have ideas to add partners outside Wabula Village or use internet technology to sell.  
Pengenalan Manajemen Referensi (Mendeley) Guna Meningkatkan Wawasan Mahasiswa Pra Skripsi Fakultas Ekonomi Universitas Muhammadiyah Buton Nining Asniar Ridzal; Ernawati Malik; Waode Adriani Hasan; I Wayan Sujana; Dewi Mahmuda
Jurnal Abdimas Adpi Sosial dan Humaniora Vol. 3 No. 3 (2022): Jurnal Abdimas ADPI Sosial dan Humaniora
Publisher : Asosiasi Dosen Pengabdian kepada Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47841/jsoshum.v3i3.202

Abstract

Each university has a goal to improve the quality of human resources and has a good reputation in the surrounding environment. To achieve this, universities need to make a breakthrough. One of them is improving the quality of scientific work by students. For this reason, this activity aims to provide knowledge, understanding, and insight to students of the Faculty of Economics, University of Muhammadiyah Buton about reference management using Mendeley software. This application has a function as a citation tool and bibliography generator. Using this application will make it easier for students when compiling a final project (thesis) by paying attention to the ethics of writing scientific papers so that they can improve the quality of writing Thesis or Scientific Work. The method used in the implementation of this activity is the method of lecture, discussion and practice. The result of this activity is an increase in understanding of Mendeley reference management and an increase in the skills of pre-thesis students in operating the Mendeley application. The success is shown by the activities that run smoothly, the enthusiasm of the participants is quite high, the students have been able to write references and make a bibliography.
Co-Authors Anan Darmawan Dewi Mahmuda Erdin Sapuitra Ernawati Malik Hasni Hasni Hastuti Hastuti Mudasir Ali Mahmud Nining Asniar Ridzal Vivied Octaviani Wa Ode Al Zarliani Wa Ode Elfianti Waode Adriani Hasan