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All Journal Journal of Legal and Cultural Analytics (JLCA) Indonesian Journal of Banking and Financial Technology (FINTECH) Jurnal Multidisiplin Borobudur
Elli Sulistyaningsih
Universitas Borobudur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Efforts to Improve the Quality of Human Resources in Facing Global Competition in the Industrial Revolution Era 4.0 Elli Sulistyaningsih
Journal of Legal and Cultural Analytics Vol. 1 No. 4 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jlca.v1i4.1526

Abstract

The role of human resources is affirmed in the outline of state policy that the essence of Indonesia's national development is to build a complete Indonesian nation and all Indonesian people. In addition, in the general pattern of long-term development II, it is also emphasized that the main goal of national development is to improve the quality of indonesian society and society. . In addition, in the general pattern of long-term development II, it is also emphasized that the main goal of national development is to improve the quality of indonesian society and society. Human resources are the driving force of the activities of a country, in which citizens are concerned that carrying out all state activities, such as political, economic and others.
The Influence of Information Technology-Based Banking Services Against Customer Satisfaction Elli Sulistyaningsih
Indonesian Journal of Banking and Financial Technology Vol. 1 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fintech.v1i1.2651

Abstract

Increasingly advanced technology in the world of banking transactions began to use computer-based technology to facilitate transactions with customers. who used to serve customers by having to meet / customers come to bank branches provided by the bank where he used to save / invest it has become easier because banks have started using computer-based technology and now they can access via the internet even with mobile "cell phones" with SMS already used by many banks. The use of information and communication technology in national banking is relatively more advanced than other sectors. Various types of technology include Automated Teller Machines, Banking Application Systems, Real Time Gross Settlement Systems, Electronic Clearing Systems, and internet banking. Bank Indonesia itself often uses the term Banking Information System Technology (TSI) for all applications of information and communication technology in banking services. Another term that is more popular is Electronic Banking. Electronic banking covers a broad area of rapidly developing technology these days. Some of them are related to banking services at the "front line" or front end, such as ATMs and banking computerization (systems), and several other groups are back end, namely technologies used by financial institutions, merchants, or transaction service providers.
DETERMINAN KEPUASAN KONSUMEN SERTA IMPLIKASINYA TERHADAP LOYALITAS KONSUMEN PADA MAKANAN FRANCHISE DI DKI JAKARTA Elli Sulistyaningsih; Wahyu Murti; Arni Kurniati; Chrisindi
Jurnal Multidisiplin Borobudur Vol. 1 No. 1 (2023)
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i1.1211

Abstract

This study aims to examine the effect of service quality and product quality on customer satisfaction and the implications for customer loyalty from franchise restaurant. The research was conducted using a quantitative approach and the sampling technique used was cluster sampling with a total of 111 respondents. Data was obtained through a questionnaire distributed to visitors to the franchise restaurant. The results showed that service quality and product quality have a significant influence on customer satisfaction and customer loyalty. Service quality has a greater influence on customer satisfaction than product quality. In addition, consumer satisfaction also has a significant influence on consumer loyalty. The implication of this research is the importance of restaurant managers in improving the quality of service and products served to achieve customer satisfaction and build strong customer loyalty. In the restaurant business, customer satisfaction is very important because satisfied customers will come back and recommend the restaurant to others. Therefore, restaurants must ensure that the quality of service and products served can meet consumer expectations.
Implementasi dan Pemanfaatan Teknologi Digital untuk Meningkatkan Brand Awareness pada Produk Skincare di Indonesia Elli Sulistyaningsih; Sugeng Siswanto
Jurnal Multidisiplin Borobudur Vol. 1 No. 2 (2023): Edisi Khusus
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i2.1298

Abstract

The creative economy sector is one of the sectors that is growing in Indonesia. Not only does it make a real contribution to national economic growth, this sector is also one of the main drivers in building the image and brand awareness of a product. To achieve this, the use of social media is an important key in introducing and expanding market reach. With the increasing number of social media users, the creative economy sector can utilize social media to increase brand awareness and expand market reach. The implementation of digital technology in increasing brand awareness in the creative economy sector is also followed by measurement and data analysis. This study used quantitative methods with multiple regression analysis techniques, and data analysis tools used the SPSS version 25 program. Based on the results of the regression analysis, it was found that the significance value of the influence of digital technology on increasing brand awareness was 0.001, because the sig. < 0.05 and a positive regression coefficient of 846,715, it is concluded that digital technology has a positive and significant effect on increasing brand awareness, meaning that the better the digital technology, the higher the increase in brand value.
Co-Authors Arni Kurniati Chrisindi Sugeng Siswanto Wahyu Murti