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All Journal Jurnal Ilmu Ekonomi
Dimas Martha Kusuma
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Economics, Econometrics & Finance Social Sciences

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ANALISIS LAYANAN GO-FOOD DALAM MENINGKATKAN PENJUALAN PADA UMKM KULINER DI YOGYAKARTA Singgih Preasetianto; Mahda F. B.; Dimas Martha Kusuma; Agus Dwi Cahya
Jurnal Ilmu Ekonomi Vol. 5 No. 3 (2021): Jurnal Ilmu Ekonomi
Publisher : Program Studi Ekonomi Pembangunan Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jie.v5i3.16830

Abstract

This study aims to identify and analyze natural go-food services to increase culinary sales carried out by GO-JEK in Yogyakarta. This study uses a quantitative approach with a sampling technique using probability sampling. The sample in this study is culinary in Yogyakarta which is done with go-food services. Testing of data instruments in this study uses validity, reliability, and classical assumption tests, while data processing uses simple linear regression. The results showed that the go-food service had a significant and significant effect on increasing culinary sales in Yogyakarta.
Co-Authors Agus Dwi Cahya Mahda F. B. Singgih Preasetianto