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Rebranding Perpustakaan Umum Kota Pasuruan Dalam Upaya Peningkatan Citra Event Story Telling Indra Gunawan; Pujiyanto Pujiyanto; Fariza Wahyu Arizal
MAVIS : Jurnal Desain Komunikasi Visual Vol 1 No 02 (2019): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.104 KB) | DOI: 10.32664/mavis.v1i02.417

Abstract

Pasuruan City Public Library has an activity that aims to appreciate the talent of elementary school age children in the field of literature through story telling events. The activity is an annual routine activity organized by the public library of Pasuruan city as an effort to get closer to the community. The use of promotional media in story telling events organized by the Pasuruan city public library is needed to attract the attention of the wider community. Considering the lack of media promotion carried out by the Pasuruan city public library, the event lacked support for the community. The design used to promote story telling events in the form of rebranding promotional media and the addition of supporting media in the form of stationary sets and merchandise. Promotional media rebranding is one of the solutions to help increase the attractiveness of the community towards organizing story telling events. The addition of media such as stationary sets and merchandise is not only used to attract the attention of the public, but the use of the media is intended as an added value needed so that the event has a separate identity.
Branding TPA Wisata Edukasi Talangagung Kabupaten Malang Cheryke Selsa Adia; Pujiyanto Pujiyanto; Fariza Wahyu Arizal
MAVIS : Jurnal Desain Komunikasi Visual Vol 1 No 02 (2019): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.453 KB) | DOI: 10.32664/mavis.v1i02.419

Abstract

The purpose of branding design as an effort to improve the brand image is to get to know and attract consumers' interest to come to Talangagung Education Tourism Landfill. The method used in this design is to use qualitative methods by conducting observations, interviews, documentation, and questionnaires. This needs to be done in order to collect supporting data for the preparation of branding design concepts. So the design of this branding is done with a unique and interesting visual form that can be applied to promotional media so as to form the brand image of the Talangagung Education Tourism Landfill. The result of this design changed branding is the logo as the main identity that is designed based on the identity of the Talangagung Education Tourism Landfill. Besides that, it is equipped with other supporting media.
Pelatihan Penggunaan Mesin Sablon Botol Untuk Pelaku UMKM Makanan Minuman Ringan Di Kota Pasuruan Lestari Setyowati; Sari Kamina; Arif Sutrisno; Fariza Wahyu Arizal; Barotun Mabaroh
Altruis: Journal of Community Services Vol. 2 No. 4 (2021): Altruis
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/altruis.v2i4.18123

Abstract

 One way to attract consumers to buy products is through attractive packaging. Therefore, this community service (SSI) aims to provide training related to packaging polishing using screen printing for small scale industry actors in the city of Pasuruan. Specifically, the purpose of writing this article is to describe the implementation and results of bottle screen printing training as a form of community service for food and beverage business actors in the city of Pasuruan. The method implemented is divided into three main stages, namely analysis as well as preparation, implementation, and evaluation. The team collaborated with the Demer sablon company, Pasuruan city to provide screen printing training materials. In the training session, many participants were enthusiastic about asking questions and greatly appreciated the training activities. Also, in the practice of screen printing, many participants produced good screen prints in the first trial (84%), while others (16%) produced ordinary screen prints. It can be concluded that community service activities through bottle screen printing training for SSI actors in the city of Pasuruan are very useful and increase the knowledge and basic skills of participants on how to screen print packaging bottles manually.