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All Journal Gorga : Jurnal Seni Rupa PROCEEDING IC-ITECHS 2014 Jurnal Invensi (Jurnal Penciptaan dan Pengkajian Seni) Jeskovsia Mavis : Jurnal Desain Komunikasi Visual
Ahmad Zakiy Ramadhan
STIKI Malang
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : PROCEEDING IC-ITECHS 2014

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Semiotics of Photography in Print Advertisement Ahmad Zakiy Ramadhan
IC-ITECHS Vol 2 No 1 (2020): IC-ITECHS
Publisher : IC-ITECHS

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Abstract

Semiotics is a theory for analyzing works of art. One of the works of art that is interesting to be analyzed is print advertisements. Print advertisements convey messages to the target audience through symbols that have meaning. This meaning must be able to be interpreted appropriately by the target audience so that the information conveyed is right on target. One of the media tools for presenting symbols is photography. Usually ads have a persuasive message to influence the target audience to something. The most important thing in making an ad is choosing the appropriate symbols that will be interpreted by the creative team. The stages in this analysis are reading the displayed symbols and analyzing them with semiotic theory. The results of this analysis are in the form of interpretations of several advertising works that use photography techniques, with semiotic theory as the basis for the analysis.
Design of Vegetable Bada Promotional Media Using Still Life Photography Techniques Delita Rahmanda Sari; Rina Nurfitri; Yekti Asmoro Kanthi; Ahmad Zakiy Ramadhan
IC-ITECHS Vol 3 No 1 (2022): IC-ITECHS
Publisher : LPPM STIKI Malang

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Abstract

The design of Bada's Vegetable Promotional Media Using Still Life Photography Techniques was created to assist Bada in solving problems in terms of promotional media (building new media for resellers) and Bada's visual assets so as to produce Promotional Media in the form of Product Catalogs, Instagram Feeds and Bada Instagram Stories, Posters, Brochures, X-Banners, and Photo-based Calendar Authentic Bada vegetables relevant and friendly with pre-owned sales platform. Product photos of Bada vegetables applying the Still Life Photography technique which is the main element in the promotional media that is designed. As for this research, testing has been carried out on the results of the design through a questionnaire to 20respondents (customers of Bada)
Co-Authors Abd. Rasyid Syamsuri Delita Rahmanda Sari Faldi Hendrawan Gunawan Susilo I Made Surya Dharma Yasa Palandi, Jozua Ferjanus Pujiyanto Pujiyanto Rina Nurfitri Riyanti Suci Purwasi rofi'i rofi'i Sarjono Theofilus Christ Marvellianto Yekti Asmoro Kanthi