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TRI MELDA MEI LIANA
Universitas HKBP Nommensen
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PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK OPPO PADA MAHASISWA UNIVERSITAS HKBP NOMMENSEN MEDAN (STUDI KASUS) TRI MELDA MEI LIANA
JURNAL ILMIAH MAKSITEK Vol 3 No 2 (2018): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

Thid study aim to analyze the influence of Advertising and Brand Image on Buying Desicion of the student ofMedan Nommensen HKBP University. Research variable include : Buying Desicion (Y) as the dependent variable,Advertising (X1) as the independent variable, and Brand Image (X2) as the independent variable. This study adoptedthe Marketing Management theory, as it pertaining to the Advertising, Brand Image, and Buying Decision.The method of data analysis uses is the multiple regression analysis. The population of this study are all studentof Medan Nommensen HKBP University generation 2013 and the sample taken are 50 respondents.The first hypothesis finding shows the Advertising have no influences significantly on the Buying Decision of the studentof Medan Nommensen HKBP University. The second hypothesis shows that the Brand Image influences significantlyon the Buying Decision. The third hypothesis shows that the Advertising and Brand Image simultaneously influencesignificantly on the Buying Interest of the student of Medan Nommensen HKBP University.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NILAI PERUSAHAAN DENGAN ROA SEBAGAI VARIABEL INTERVENING (STUDI PADA PERUSAHAAN MANUFAKTUR FOOD AND BEVERAGES YANG TERDAFTAR DI BEI TAHUN 2015-2017)”. TRI MELDA MEI LIANA
JURNAL ILMIAH MAKSITEK Vol 5 No 3 (2020): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This study aims to examine the direct and indirect effects of Total Asset Turnover (TATO) and Net Profit Margin (NPM) on Price to Book Value (PBV) as a proxy for the variable Firm Value with intervening Return on Assets (ROA). The samples of this study were 9 Food and Beverages manufacturing companies listed on the Indonesia Stock Exchange 2015-2017 using purposive sampling method. Data obtained from the official website of the Indonesia Stock Exchange in the form of annual reports and Company performance reports. The data analysis method used is panel data regression analysis and path analysis with the help of EViews 9 software. By using panel data regression analysis, it can be seen that Total Asset Turnover (TATO) and Net Profit Margin (NPM) have a positive and significant effect on Return on Assets (ROA). Total Asset Turnover (TATO) and Net Profit Margin (NPM) have a significant negative effect on Price to Book Value (PBV). Return on Asset (ROA) has a positive and significant effect on Price to Book Value (PBV). The results of the path analysis show that Total Asset Turnover (TATO) and Net Profit Margin (NPM) indirectly affect Firm Value (PBV) through Return on Assets (ROA).
PENGARUH KREDIBILITAS INFLUENCER, HARGA, DAN MEDIA SOSIAL TERHADAP MINTA BELI DI TOKOPEDIA (STUDI KASUS PADA MASYARAKAT KOTA MEDAN) TRI MELDA MEI LIANA; DENNI ROSAULY PURBA
JURNAL ILMIAH MAKSITEK Vol 6 No 4 (2021): JURNAL ILMIAH MAKSITEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

This research aims to find out the influence of Influencer Credibility, Price, and Social Media on Buying Interest in Tokopedia(Case Study on Medan City Community). The sample used in the study was 100 respondents using questionnaires. Fromthe results of the multiple regression analysis test, namely: Y = 4.442 + 0.315 X1 + 0.468 X2 + 0.158 X3, shows that thePrice variable has a stronger influence compared to the Influencer Credibility variable and the Buy Interest variable. From thepartial test results, the Influencer Credibility variable is significant to the Buy Interest variable, the price variable is significantto the Buy Interest variable, and the Social Media variable is significant to the Buy Interest variable. Based on the results ofthe F test, influencer credibility variables, price variables, and social media variables together have a significant effect on theBuy interest variable. From the results of the R2 determination coefficient of influencer credibility variables, prices, and socialmedia can explain the variable of Buying Interest in Tokopedia by 97.1% while the remaining 2.9% is explained by variablesnot studied in the study.
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE MEREK OPPO PADA MAHASISWA UNIVERSITAS HKBP NOMMENSEN MEDAN (STUDI KASUS) TRI MELDA MEI LIANA
JURNAL ILMIAH SIMANTEK Vol 3 No 2 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

The purpose of this research is to find out the effect of advertising and brand image on the decision to buy Oppo brand mobile phones for students of HKBP Nommensen University, Medan. This type of research is a survey research with a quantitative approach. The population in this study were students who used the Oppo brand mobile phone. The sampling technique used purposive sampling, so that a total sample of 50 people was obtained. Data collection techniques were carried out using a questionnaire (list of statements), interviews (interviews), observation and documentation studies. The research instrument conducted by researchers by giving questionnaires with a Likert measurement scale of 1 to 5. The analytical methods used in this study include: Descriptive Method, Multiple Linear Regression Analysis Method, Validity Test, Reliability Test, Classical Assumption Test (Test for Normality, Test for Heteroscedasticity , Multicollinearity test), Hypothesis Test (t-test and F-test), and the coefficient of determination (R2) test. Data processing using SPSS 20.0 for windows. From the results of data analysis, we obtained the equation of multiple linear regression analysis, namely: Ŷ = 1.512 + 0.339X1 + 0.558X2. Simultaneous Test Results (F-Test) obtained Fcount of 6.202 and Ftable of 3.20, so that the value of Fcount> Ftable (6.202> 3.20) at α = 5%. And the partial test results (t-test) obtained the results of the assessment of advertising variables tcount <ttable (1.495> 1,677) means that partially there is no positive and significant influence of advertising variables on the purchase decision, tcount brand image variables> ttable (2.167> 1.677 ) means that partially there is a positive and significant influence of brand image variables on purchasing decisions. The results of the coefficient of determination (adjusted R Square) with a result of 20.9%, which means that purchasing decisions can be explained by advertising variables and brand image and the remaining 79.1% is explained by other variables outside this study
ONLINE MARKETING FOR THE INDONESIAN TOURISM INDUSTRY IN COVID-19 SUNDAY ADE SITORUS; TRI MELDA MEI LIANA; ANITA TRESIA SAMOSIR
JURNAL ILMIAH SIMANTEK Vol 6 No 3 (2022): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

Indonesian commerce firms are reporting a high rate of online sales as consumers engage in social media amidst the Covid-19 outbreak, with the government looking at a thriving sector as one way to address the tax cuts caused by the global recession. Compared with neighbouring countries Malaysia and Singapore, the Indonesian government has been reluctant to adopt strict segregation procedures due to fears of economic and social impact. The closure was announced in an effort to curb the spread of coronavirus, with Indonesia reporting 5136 cases and 469 deaths. The most populous capital is considered to be the epicentre of an outbreak in Indonesia, accounting for 50% of all cases. Charges Prior to the announcement of the partial closure, many large companies in Jakarta were already implementing local employment policies following requests from national and local governments. In addition, some shopping malls, retailers, and restaurants have taken joint decisions to reduce business hours, switch to online activity, or stop trading altogether. Since the first half of 2020, the Indonesian tourism industry has lost about $ 85 billion in tourism revenue. Apart from this, the hotel and restaurant industry estimates Indonesia's nearly 70 trillion losses. The COVID-19 epidemic has had a devastating effect on the tourism industry, as international travel has been suspended to curb the spread of the virus.
KEBIJAKAN KEUANGAN NASIONAL TERHADAP PERMASALAHAN EKONOMI DAN BISNIS SELAMA PANDEMI COVID-19 DI INDONESIA Maria Magdalena Bate’e; Sipur Sipur; Rusmasari Marisya; Almastoni Almastoni; Tri Melda Mei Liana
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 04 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i04.1323

Abstract

Indonesia is a country affected by the Covid-19 outbreak, and this has caused various shocks, including in the economic and business sectors. In this case the economic side offers several solutions and the role of policy for the economy during the face of the co-19 pandemic. The purpose of this study is to determine the impact of the presence of the National Financial Policy on the field of Economy and Business in Indonesia today. The type of research used is a descriptive qualitative approach method with data analysis techniques and library research. The results of this study indicate that the Covid-19 Pandemic has had an impact on the global economy including the economy in Indonesia. This causes a decrease in demand for products and also affects investment realization. In this case the National Financial Policy has an impact and provides solutions in the field of Economy and Business during a pandemic including: (1) direct cash disbursement; (2) the existence of superior business capital assistance for the business sector or MSMEs; (3) increasing economic and financial literacy through the development of financial technology.
Literasi Investasi Bagi UMKM di Kelurahan Sempakata Kecamatan Medan Selayang Kota Medan Sunday Ade Sitorus; Tri Melda Mei Liani; Anita Tresia Samosir
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 4, No 1 (2023): Volume 4, Nomor 1, March 2023
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v4i1.2660

Abstract

Pengabdian ini ditujukan untuk usaha mikro, kecil, dan menengah (UMKM), khususnya usaha mikro dan kecil di Kelurahan Sempakata, Kota Medan. Para pelaku bisnis ini biasanya tidak memiliki pengetahuan tentang bidang keuangan, khususnya bidang investasi. Oleh karena itu, diperlukan peningkatan pengetahuan mereka di bidang investasi agar tidak salah arah dalam menginvestasikan dana yang tersedia. Oleh karena itu, pelatihan pengenalan investasi yang baik dilakukan di dalam ruangan dengan metode presentasi, tanya jawab, dan diskusi sehingga penawaran dapat diasimilasi dengan lebih mudah. Diskusi berjalan lancar dan para peserta mengikutinya dengan antusias. Hasilnya adalah peserta memahami dan memahami topik dengan baik dan menerapkan apa yang telah dipelajari dalam pelatihan di masa depan. Secara keseluruhan, hasil pengabdian kepada masyarakat pelaku UMKM di Kelurahan Sempakata Kota Medan memberikan hasil yang baik bagi peserta dan juga bermanfaat bagi narasumber dalam mengaplikasikan ilmu bisnis di masyarakat luas.
PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN OKEJEK : Studi Kasus: Pada Kecamatan Medan Perjuangan Kota Medan Tri Melda Mei Liana
Majalah Ilmiah METHODA Vol. 11 No. 1 (2021): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.568 KB) | DOI: 10.46880/methoda.Vol11No1.pp53-59

Abstract

This study aims to determine the effect of service quality and price on Okejek's customer satisfaction (Case Study on the Medan Perjuangan District). The sample used in this study was 100 respondents using a questionnaire. From the results of multiple regression analysis, the service quality variable has a positive effect on customer satisfaction, the price variable has a negative effect on customer satisfaction. From the t-test results, the service quality variable is significant to customer satisfaction, the price variable is not significant to customer satisfaction. Based on the results of the F test, the variables of service quality and price together have a significant effect on customer satisfaction. From the results of testing the coefficient of determination R2, service quality and price variables can explain customer satisfaction of 66.4% while the remaining 33.6% is explained by variables not examined.
Pengaruh Empowering Leadership dan Kompetensi Terhadap Kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan Tri Melda Mei Liana; Agus Nakkok Simanjuntak; Simson Satria Sitanggang
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9064

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh empowering leadership dan kompetensi terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Jumlah sampel yang digunakan dalam penelitian ini adalah sebanyak 40 responden dengan menggunakan kuisioner. Hasil penelitian ini adalah : 1) Empowering Leadership berpengaruh positif dan signifikan terhadap kinerja Karyawan PT. KB Finansia Multi Finance Cabang Medan. 2) Kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. 3) Empowering leadership dan kompetensi secara bersama-sama berpengaruh signifikan terhadap kinerja karyawan PT. KB Finansia Multi Finance Cabang Medan. Dari hasil pengujian koefisien determinasi R2, Variabel Empowering Leadership dan Kompetensi dapat menjelaskan Kinerja Karyawan sebesar 74,2 % sedangkan sisa nya 25,8% dijelaskan oleh variabel lain yang tidak diteliti.
Co-Authors Agus Nakkok Simanjuntak Almastoni Almastoni ANITA TRESIA SAMOSIR DENNI ROSAULY PURBA Maria Magdalena Bate’e Rusmasari Marisya Simson Satria Sitanggang Sipur Sipur Sunday Ade Sitorus