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All Journal Jurnal Pengabdian kepada Masyarakat International Journal of Social Science Jurnal Gastronomi Indonesia Journal of Mandalika Review
Ramdah Radjab
Politeknik Pariwisata Lombok
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Journal of Social Science

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COMPARATIVE STUDY IN DEVELOPING COFFEE SHOP ENTERPRISES AT MALANG REGENCY AND MATARAM CITY WEST NUSA TENGGARA Ramdah Radjab; Dewa Made Dirga; Ainul Yakin
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.983

Abstract

Developing Micro, Small and Medium Enterprises (MSME) is a strategic step to increase and strengthen the basis of economic life for most Indonesian people, primarily through providing employment and diminishing poverty rate. Coffee is one of the world's commodities that brought Indonesia to fame. In the coffee industry, a cup of coffee has been named a cup of Java. this research will be dedicated to developing coffee shops in Ampenan Old Town by comparing the strategy for developing coffee shops in Malang Regency, particularly in the DAU area as one of the coffee shops centers in the city. The analysis technique applied in this research is the descriptive qualitative analysis, which systematically, factually, and accurately describes or illustrates a phenomenon related to the studied phenomenon.The strategy of Malang Regency Government by synergizing all policies from entire official institutions and governmental elements is quite neat and sound, including with East Java Province, effected properly on the policies integration from cross-service. In Malang Regency, researchers found creativity and efforts made by MSMEs in dealing with the Pandemic, from regulating operational hours, opening and closing outlets, making packaging products, in collaborating with OJOL (Public Porter), During the Pandemic, there is no right or perfect strategy to overcome it.
Co-Authors Adhi Yuliyanto Ainul Yakin Dewa Made Dirga Herlina . Herman Herman I Nyoman Arcana Ida Ayu Yadnya Sari Dewi Utami Pidada Mandra Rizda Endean N. Batubara Satiadji, Amirosa Ria Savira Wira Putri