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Dedi Wahyudi
Sekolah Tinggi Ilmu Manajemen Sukma
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Tamu Pada Hotel Prime Plazal Kualanamu, Deli Serdang Fedri Alex Sander; Dedi Wahyudi
CIVITAS: Jurnal Studi Manajemen Vol 3, No 2 (2021): Mei 2021
Publisher : CIVITAS: Jurnal Studi Manajemen

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Abstract

This study aims to determine the effect of service quality and price on guest satisfaction at Hotel Prime Plaza Kualanamu. This research is a type of associative research that aims to analyze the influence between one variable and another. The population in this study were guests who stayed at the Prime Plaza Kualanamu Hotel in June-August 2020, as many as 4,368 guests. The sampling method used purposive sampling with a sample size of 175 respondents. Primary data were collected through distributing questionnaires and interviews, secondary data were collected through literature study. This research uses descriptive analysis techniques and linear regression analysis The results showed that simultaneously service quality and price had a positive and significant effect on guest satisfaction. With the value of the coefficient of determination can be seen from the Adjusted R Squarese of 0.951 which means that 95.1% of guest satisfaction variables can be explained by service quality and price. Meanwhile, the other 4.9% difference is influenced or explained by other variables not included in this study.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Minyak Goreng (Studi Kasus pada Masyarakat Desa Sipispis Kabupaten Serdang Bedagai) Sariani Purba; Dedi Wahyudi
CIVITAS: Jurnal Studi Manajemen Vol 3, No 1 (2021): Januari 2021
Publisher : CIVITAS: Jurnal Studi Manajemen

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The Purpose of this research is to know how much influence price and product quality and purchasing decision on Minyak Goreng Bimoli at peoples of Desa sipispis. The sample are 108 peoples from Dusun II Desa sipispis,used saturation sampling is provide for every peoples of the population to be sample (population research). Data analysis using partial test ( t test ),  simultaneous test ( f test), and determination coefficient test (R2 ). Data processing used SPSS version 22. Results showed that partial price has effect to purchasing decesion and product quality has no effect to purchasing decesion. Simultaneous price and quality product have positive and significant impact to purchasing decesions, determination coefficient of 13,3% price and product quality have influence on purchasing decesions. While the the remaining is influenced by other factors, such as promotions, and degree of trust peoples.
Co-Authors Fedri Alex Sander Sariani Purba