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All Journal Jurnal Mirai Management Jurnal BISNIS & KEWIRAUSAHAAN YUME : Journal of Management JURSIMA
Renny Mointi
(Orc ID : https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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ANALISIS PERBEDAAN TINGKAT PENJUALAN PREMIUM DAN PERTAMAX SEBELUM DAN SESUDAH ADANYA PERTALITE PADA PT PERTAMINA (PERSERO) MARKETING OPERATION REGION VII SULAWESI Mointi, Renny
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 4 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (380.008 KB)

Abstract

Analysis of  Differences in Premium and Pertamax Sales Rates before and after the existence of Pertalite at PT Pertamina / Persero Marketing Operation Region VII Sulawesi. This study aims to analyze the differences in the level of premium and first sales sales before and after the existence of pertalite at PT Pertamina / Persero marketing Region VII Sulawesi. The analytical method used in this research is the Wilcoxon Parametric Paired Sample T - Test and Non Parametic Test, with the help of SPSS version 21.0 and using quantitative descriptive explanations. The observation period conducted is September and October 2015 .. The results of this study prove that there are differences in the level of premiumu and pertamax sales before and after the existence of pertalite at Sulawesi's PT Pertamina / Persero Marketing Operation Region VII Sulawesi.
Promosi Cashback, Kepuasan dan Loyalitas Pelanggan dalam Pelayanan E-Commerce (Studi Kasus Pelanggan Tokopedia) Renny Mointi; Oktovianus Sauw
YUME : Journal of Management Vol 6, No 1 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i1.3547

Abstract

Abstrak Penelitian ini bertujuan untuk mengidentifikasi pengaruh langsung dan tidak langsung Promosi Cashback dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Layanan E-Commerce (Studi Kasus Pelanggan Tokopedia). Dengan menggunakan teknik analisis jalur dan program SPSS.25, sampel dalam penelitian ini adalah mahasiswa sebanyak 50 orang. Promo cashback berpengaruh positif dan signifikan secara statistik terhadap kepuasan pelanggan, promosi cashback berpengaruh positif dan signifikan secara statistik terhadap loyalitas pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan secara statistik terhadap loyalitas pelanggan. Hubungan tidak langsung antara variabel mengungkapkan bahwa kampanye cashback memiliki dampak positif dan signifikan secara statistik terhadap loyalitas pelanggan melalui kepuasan pelanggan. Kata Kunci: Promosi Cashback; Kepuasan Pelanggan; Loyalitas Pelanggan AbstractThis study aims to identify the direct and indirect impact of Cashback Promotion and Customer Satisfaction on Customer Loyalty in E-Commerce Services (Case Study of Tokopedia Customers). Using the route analysis technique and the SPSS.25 program, 50 individuals were students as samples in this study. Cashback promotion had a positive and statistically significant impact on customer satisfaction, cashback promotion had a positive and statistically significant effect on customer loyalty, and customer satisfaction had a positive and statistically significant effect on customer loyalty. The indirect association between variables revealed that the cashback campaign had a positive and statistically significant impact on customer loyalty via customer satisfaction. Keywords: Cashback Promotion; Customer Satisfaction; Customer Loyalty.
Customer Experience dan Customer Satisfaction terhadap Repurchase Intention Produk Online Oktovianus Sauw; Renny Mointi
YUME : Journal of Management Vol 6, No 1 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i1.3574

Abstract

Abstrak Penelitian ini bermaksud untuk menentukan apakah kepuasan pelanggan memediasi hubungan antara pengalaman pelanggan dan niat pembelian kembali. Demografi penelitian ini terdiri dari konsumen toko online yang ada di STIM LPI Makassar. Pada penelitian ini sampel responden sebanyak 90 orang. Memanfaatkan perangkat lunak PLS, pendekatan Structural Equation Modeling (SEM) digunakan untuk analisis. Temuan penelitian ini menunjukkan bahwa pengalaman pelanggan berpengaruh positif dan substansial terhadap kepuasan pelanggan, pengalaman pelanggan berpengaruh positif dan signifikan terhadap niat beli ulang, dan pengalaman pelanggan berpengaruh terhadap niat beli ulang melalui kepuasan pelanggan. Kata Kunci: Niat Pembelian Kembali; Kepuasan Pelanggan; Pengalaman PelangganAbstractThis study intends to determine if customer satisfaction mediates the relationship between customer experience and repurchase intent. This study's demographic consists of STIM LPI Makassar online shop consumers. In this study, there were as many as 90 sample respondents. Utilizing PLS software, the Structural Equation Modelling (SEM) approach is employed for analysis. This study's findings indicate that customer experience has a positive and substantial effect on customer satisfaction, customer experience has a positive and significant effect on repurchase intention, and customer experience influences repurchase intention via customer satisfaction. Keywords: Repurchase Intention; Customer Satisfaction; Customer Experience.  
ANALISIS TINGKAT KEPUASAN PENGGUNA APLIKASI PEGADAIAN DIGITAL SERVICE DI PT. PEGADAIAN UNIT PANAIKANG MAKASSAR Renny Mointi; Nurfadilah Nurfadilah; Madrianah Madrianah; Dhita Pratiwi Ar; Rusli Rusli
JURSIMA (Jurnal Sistem Informasi dan Manajemen) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v11i1.544

Abstract

In the business world, especially banking and non-banking, it has been very advanced, in order to remain on the stage of business competition, these institutions have made many technological innovations in their companies in order to provide the best facilities to customers so that they feel satisfied and remain loyal in the company. Customer satisfaction is one of the most important factors because it involves a person's feelings of pleasure or disappointment that arise after comparing perceptions or impressions of the performance or results of a product and its expectations. This study aims to analyze the level of user satisfaction with the digital service pawnshop application at PT. Pegadaian Unit Panaikang Makassar. The method used is gap analysis using the SPSS V. 20 program. 20. The data was tested with validity and reliability tests using SPSS V.20. The data obtained is valid because the significant value of each statement item is> 0.20, while the resulting data reliability test is> 0.6 with a performance of 0.642, and expectations of 0.691, so the research instrument is declared reliable. The research results obtained by the author show that the user satisfaction of the Pegadaian Digital Service application is very satisfying because> 69.
Pengaruh Struktur Modal Terhadap Return On Equity Renny Mointi; Oktavianus Sauw; A Syahrul Makkuradde
Jurnal Mirai Management Vol 7, No 2 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i2.2034

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh struktur modal terhadap return on equity pada PT. Mayora Indah yang terdaftar di bursa efek Indoneisa periode 2007-2016. Dalam penelitian ini struktur modal diukur dengan Longterm Debt to Equity Ratio (LDER). Metode analisis yang digunakan adalah statistik deskriptif, uji normalitas, analisis regresi linear sederhana, uji t dan koefisien determinasi. Berdasarkan dari hasil analisis regresi yakni antara struktur modal yang diukur dengan LDER terhadap Return On Equity (ROE) menunjukkan adanya hubungan positif. Dimana adanya pergerakan yang berbanding lurus antara LDER dengan ROE, semakin naik nilai LDER maka semakin naik nilai ROE. Kemudian hasil uji Determinasi yaitu R2 sebesar 0,075 atau 7,5% yang diartikan sebesar 7,5% variabel ROE dipengaruhi oleh variabel LDER. Sedangkan sisanya 92,5 dipengaruhi oleh faktor-faktor lainnya. Berdasarkan hasil uji parsial yang telah dilakukan menunjukkan bahwa struktur modal yang di ukur dengan LDER berpengaruh positif tetapi tidak secara signifikan terhadap Return On Equity (ROE). Keywords: Struktur Modal, Return On Equity, Pprofitabilitas
Co-Authors A Syahrul Makkuradde Dhita Pratiwi AR Madrianah Madrianah Nurfadilah Nurfadilah Oktavianus Sauw Oktovianus Sauw Oktovianus Sauw Rusli Rusli