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All Journal Jurnal Mirai Management Jurnal BISNIS & KEWIRAUSAHAAN YUME : Journal of Management JURSIMA
Renny Mointi
(Orc ID : https://orcid.org/0000-0003-0155-2555) (Sinta ID : 6675772) STIE Amkop Makassar
Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Journal : YUME : Journal of Management

 1 
Promosi Cashback, Kepuasan dan Loyalitas Pelanggan dalam Pelayanan E-Commerce (Studi Kasus Pelanggan Tokopedia) Renny Mointi; Oktovianus Sauw
YUME : Journal of Management Vol 6, No 1 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i1.3547

Abstract

Abstrak Penelitian ini bertujuan untuk mengidentifikasi pengaruh langsung dan tidak langsung Promosi Cashback dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan pada Layanan E-Commerce (Studi Kasus Pelanggan Tokopedia). Dengan menggunakan teknik analisis jalur dan program SPSS.25, sampel dalam penelitian ini adalah mahasiswa sebanyak 50 orang. Promo cashback berpengaruh positif dan signifikan secara statistik terhadap kepuasan pelanggan, promosi cashback berpengaruh positif dan signifikan secara statistik terhadap loyalitas pelanggan, dan kepuasan pelanggan berpengaruh positif dan signifikan secara statistik terhadap loyalitas pelanggan. Hubungan tidak langsung antara variabel mengungkapkan bahwa kampanye cashback memiliki dampak positif dan signifikan secara statistik terhadap loyalitas pelanggan melalui kepuasan pelanggan. Kata Kunci: Promosi Cashback; Kepuasan Pelanggan; Loyalitas Pelanggan AbstractThis study aims to identify the direct and indirect impact of Cashback Promotion and Customer Satisfaction on Customer Loyalty in E-Commerce Services (Case Study of Tokopedia Customers). Using the route analysis technique and the SPSS.25 program, 50 individuals were students as samples in this study. Cashback promotion had a positive and statistically significant impact on customer satisfaction, cashback promotion had a positive and statistically significant effect on customer loyalty, and customer satisfaction had a positive and statistically significant effect on customer loyalty. The indirect association between variables revealed that the cashback campaign had a positive and statistically significant impact on customer loyalty via customer satisfaction. Keywords: Cashback Promotion; Customer Satisfaction; Customer Loyalty.
Customer Experience dan Customer Satisfaction terhadap Repurchase Intention Produk Online Oktovianus Sauw; Renny Mointi
YUME : Journal of Management Vol 6, No 1 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i1.3574

Abstract

Abstrak Penelitian ini bermaksud untuk menentukan apakah kepuasan pelanggan memediasi hubungan antara pengalaman pelanggan dan niat pembelian kembali. Demografi penelitian ini terdiri dari konsumen toko online yang ada di STIM LPI Makassar. Pada penelitian ini sampel responden sebanyak 90 orang. Memanfaatkan perangkat lunak PLS, pendekatan Structural Equation Modeling (SEM) digunakan untuk analisis. Temuan penelitian ini menunjukkan bahwa pengalaman pelanggan berpengaruh positif dan substansial terhadap kepuasan pelanggan, pengalaman pelanggan berpengaruh positif dan signifikan terhadap niat beli ulang, dan pengalaman pelanggan berpengaruh terhadap niat beli ulang melalui kepuasan pelanggan. Kata Kunci: Niat Pembelian Kembali; Kepuasan Pelanggan; Pengalaman PelangganAbstractThis study intends to determine if customer satisfaction mediates the relationship between customer experience and repurchase intent. This study's demographic consists of STIM LPI Makassar online shop consumers. In this study, there were as many as 90 sample respondents. Utilizing PLS software, the Structural Equation Modelling (SEM) approach is employed for analysis. This study's findings indicate that customer experience has a positive and substantial effect on customer satisfaction, customer experience has a positive and significant effect on repurchase intention, and customer experience influences repurchase intention via customer satisfaction. Keywords: Repurchase Intention; Customer Satisfaction; Customer Experience.  
Co-Authors A Syahrul Makkuradde Dhita Pratiwi AR Madrianah Madrianah Nurfadilah Nurfadilah Oktavianus Sauw Oktovianus Sauw Oktovianus Sauw Rusli Rusli