Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal JBMR: Journal of Business and Management Review Social Science Studies
Imanda Firmantyas Putri Pertiwi
Department of Sharia Accounting, Faculty of Islamic Economics and Business, IAIN Salatiga, Salatiga, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Corporate Social Responsibility (CSR), Relationship Marketing and Shariah Compliance on Customer Loyalty with Customer Emotional Response As Intervening Hesti Dwi Lestari; Imanda Firmantyas Putri Pertiwi
Social Science Studies Vol. 2 No. 1 (2022): (issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.826 KB) | DOI: 10.47153/sss12.2142021

Abstract

This study aims to determine how strong the influence of Corporate Social Responsibility (CSR), Relationship Marketing and Shariah Compliance on Customer Loyalty with Customer Emotional Response as an intervening variable. This research uses quantitative methods by processing primary data obtained through distributing questionnaires to people who are customers of Bank Muamalat Indonesia. The sample taken was 50 respondents using purposive sampling technique, then the results obtained were processed with SPSS version 22. The analysis used included descriptive statistical tests, instrument tests, classical assumption tests, model accuracy tests, hypothesis tests and path analysis. Based on the results of the test, the results obtained: CSR has a significant positive effect on customer emotional response. Marketing relations have a significant positive effect on customer emotional responses. Shariah compliance has no significant negative effect on customer emotional response. CSR has a significant positive effect on loyalty. Relationship marketing has no significant positive effect on loyalty. Shariah compliance has no significant negative effect on loyalty. Customer emotional response has a significant positive effect on loyalty. Customer emotional response is able to mediate CSR on loyalty. Customer emotional response is not able to mediate relationship marketing and shariah compliance with loyalty.
The Influence of Product Innovation, Marketing Strategy, and Entrepreneurship Orientation on Sharia Hotel Marketing Performance in the Covid-19 Pandemic Period with Competitive Advantage as an Intervening Variable Bolot Wiji Prasetiyo; Imanda Firmantyas Putri Pertiwi
Journal of Business and Management Review Vol. 2 No. 9 (2021): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr29.2122021

Abstract

This study aims to determine the effect of product innovation, marketing strategy, entrepreneurial orientation on the marketing performance of sharia hotels during the Covid-19 pandemic with competitive advantage as an intervening variable. This research is a type of quantitative research and the data used are primary data. The population in this study were employees of Hotel Arini Syariah Solo, Hotel Anuggrah Syariah Boyolali, and Oemah Djari Hotel Syariah Salatiga. The sample in this study amounted to 30 respondents, namely employees who work in the marketing division and employees related to Islamic hotel marketing. The analytical method used is the Path Analysis method with the help of the SPSS-21 program tool. The results of this study are product innovation, marketing strategy, entrepreneurial orientation, and competitive advantage have no effect on the marketing performance of sharia hotels during the Covid-19 pandemic. Marketing strategy has a positive and significant impact on the competitive advantage of sharia hotels. Product innovation and entrepreneurial orientation have no effect on competitive advantage. Competitive advantage cannot mediate the influence of product innovation, marketing strategy, and entrepreneurial orientation on marketing performance
Co-Authors Bolot Wiji Prasetiyo Hesti Dwi Lestari