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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET Jurnal Ilmiah ASET Jurnal Ekonomi
Yulius Jatmiko Nuryatno
Politeknik STMI Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Layanan Inti dan Tambahan terhadap Positive Word of Mouth di SMU Semarang Nuryatno, Yulius Jatmiko
Jurnal Ilmu Ekonomi ASET Vol 13, No 1 (2011)
Publisher : Jurnal Ilmu Ekonomi ASET

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (252.607 KB)

Abstract

Every company will face tight competition with other companies. One ofthe best efforts to keep and get customers is by managing core service quality, peripheralservice quality and word of mouth. This research was done to examine the influence ofthe core service quality and peripheral service quality to the positive word of mouth. Theobject of the research was students of SMA Sint Louis Semarang. The sampling techniqueused was proportional sampling. The samples were 81 samples. The data collection wasobtained by distributing questionnaire to the students. The data survey was organized byusing regression analysis assisted by SPSS program. The result showed that independentvariable of the core service quality positively and significantly influence the positiveword of mouth, while independent variable of peripheral service quality positivelyinfluence but not significantly to the positive word of mouth. It means the first hypothesis(H1) proposed was accepted. The limitation of the research was because some respondentsdid not answer the open questions, so the researcher hardly finds out the respondents’wants to the service quality expected in SMA Sint Louis.Keywords: core service quality, pheripheral service quality, and positive word of mouth
KUALITAS LAYANAN DAN POSITIVE WORD OF MOUTH Jatmiko Nuryatno, Yulius
Jurnal Dinamika Manajemen Vol 3, No 2 (2012): September 2012 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v3i2.2452

Abstract

Penelitian ini dilakukan untuk menguji pengaruh kualitas layanan inti dan kualitas layanan tambahan terhadap positive word of mouth. Obyek penelitian adalah para siswa SMA St. Louis Semarang. Berdasarkan pada berbagai telaah pustaka yang telah dilakukan, maka dalam penelitian ini pihak peneliti mengajukan dua hipotesis. Teknik yang digunakan dalam penelitian ini menggunakan proportional sampling. Jumlah sampel yang digunakan sebanyak 81 sampel. Hasil dari data survey dijalankan dengan bantuan program SPSS. Instrumen pengukuran yang digunakan untuk ketiga variabel (kualitas layanan inti, kualitas layanan tambahan dan positive word of mouth) telah memenuhi syarat validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa variabel independen kualitas layanan inti yang diajukan berpengaruh positif dan signifikan terhadap positive word of mouth, sedangkan variabel independen kualitas layanan tambahan yang diajukan berpengaruh positif namun tidak signifikan terhadap positive word of mouth. Hal ini berarti hipotesis pertama (H1) yang diajukan didukung.The study was conducted to examine the effect of core service quality and extra service quality toward positive word of mouth. The selected object of the study is the student of Senior High School students St. Louis Semarang. Proportional sampling techniques which is used in this study, uses 81 samples. The results of the surveyed data further processed by regression analysis carried out with SPSS. Measurement instruments are used for all three variables, they are :quality of core services, service quality enhancements and positive word of mouth, which has qualified the validity and reliability. The results showed that the independent variables proposed core service quality has positive and significant impact on positive word of mouth, while the independent variables proposed additional service quality is positive but not significant effect on positive word of mouth.
Kualitas Layanan dan Positive Word of Mouth Jatmiko Nuryatno, Yulius
JDM (Jurnal Dinamika Manajemen) Vol 3, No 2 (2012): September 2012 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v3i2.2452

Abstract

Penelitian ini dilakukan untuk menguji pengaruh kualitas layanan inti dan kualitas layanan tambahan terhadap positive word of mouth. Obyek penelitian adalah para siswa SMA St. Louis Semarang. Berdasarkan pada berbagai telaah pustaka yang telah dilakukan, maka dalam penelitian ini pihak peneliti mengajukan dua hipotesis. Teknik yang digunakan dalam penelitian ini menggunakan proportional sampling. Jumlah sampel yang digunakan sebanyak 81 sampel. Hasil dari data survey dijalankan dengan bantuan program SPSS. Instrumen pengukuran yang digunakan untuk ketiga variabel (kualitas layanan inti, kualitas layanan tambahan dan positive word of mouth) telah memenuhi syarat validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa variabel independen kualitas layanan inti yang diajukan berpengaruh positif dan signifikan terhadap positive word of mouth, sedangkan variabel independen kualitas layanan tambahan yang diajukan berpengaruh positif namun tidak signifikan terhadap positive word of mouth. Hal ini berarti hipotesis pertama (H1) yang diajukan didukung.The study was conducted to examine the effect of core service quality and extra service quality toward positive word of mouth. The selected object of the study is the student of Senior High School students St. Louis Semarang. Proportional sampling techniques which is used in this study, uses 81 samples. The results of the surveyed data further processed by regression analysis carried out with SPSS. Measurement instruments are used for all three variables, they are :quality of core services, service quality enhancements and positive word of mouth, which has qualified the validity and reliability. The results showed that the independent variables proposed core service quality has positive and significant impact on positive word of mouth, while the independent variables proposed additional service quality is positive but not significant effect on positive word of mouth.
Pengaruh Kualitas Layanan Inti dan Tambahan terhadap Positive Word of Mouth di SMU Semarang Nuryatno, Yulius Jatmiko
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company will face tight competition with other companies. One of the best efforts to keep and get customers is by managing core service quality, peripheral service quality and word of mouth. This research was done to examine the influence of the core service quality and peripheral service quality to the positive word of mouth. The object of the research was students of SMA Sint Louis Semarang. The sampling technique used was proportional sampling. The samples were 81 samples. The data collection was obtained by distributing questionnaire to the students. The data survey was organized by using regression analysis assisted by SPSS program. The result showed that independentvariable of the core service quality positively and significantly influence the positive word of mouth, while independent variable of peripheral service quality positively influence but not significantly to the positive word of mouth. It means the first hypothesis (H1) proposed was accepted. The limitation of the research was because some respondents did not answer the open questions, so the researcher hardly finds out the respondents wants to the service quality expected in SMA Sint Louis.
Pengaruh Kualitas Layanan Inti dan Tambahan terhadap Positive Word of Mouth di SMU Semarang Yulius Jatmiko Nuryatno
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company will face tight competition with other companies. One of the best efforts to keep and get customers is by managing core service quality, peripheral service quality and word of mouth. This research was done to examine the influence of the core service quality and peripheral service quality to the positive word of mouth. The object of the research was students of SMA Sint Louis Semarang. The sampling technique used was proportional sampling. The samples were 81 samples. The data collection was obtained by distributing questionnaire to the students. The data survey was organized by using regression analysis assisted by SPSS program. The result showed that independentvariable of the core service quality positively and significantly influence the positive word of mouth, while independent variable of peripheral service quality positively influence but not significantly to the positive word of mouth. It means the first hypothesis (H1) proposed was accepted. The limitation of the research was because some respondents did not answer the open questions, so the researcher hardly finds out the respondents wants to the service quality expected in SMA Sint Louis.
THE EFFECT OF WORK TRAINING AND CAREER DEVELOPMENT ON THE WORK PRODUCTIVITY OF PT ARISTA JAYA LESTARI'S EMPLOYEES Yulius Jatmiko Nuryatno; Yosef Budiarso Martono
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

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Abstract

PT Arista Jaya Lestari is an official dealer for the Wuling brand that carries out 3S (Sales, Service, Spareparts) business activities. Employee work productivity at PT Arista Jaya Lestari in 2021 is not optimal, this is shown from the sales target and the results of the employee Key Performance Index in 2021 have not been achieved. Therefore this study aims to determine the causes of decreased employee productivity at PT Arista Jaya Lestari and to find a relationship either partially or simultaneously between the effects of job training and career development on employee productivity using multiple linear regression analysis method. The population in this study were all employees of PT Arista Jaya Lestari with a total of 30 people, so the sampling technique in this study used a saturated sample technique with a total of 30 respondents. While the data analysis technique used is the instrument feasibility test, classical assumption test, multiple linear regression analysis, T test, F test, and the coefficient of determination. In this study, it was found that the results of the T-test, the job training variable had a significant effect on work productivity variables, and the career development variable also had a significant effect on work productivity variables. From the results of the F test, it was found that the variables of job training and career development simultaneously have a significant influence on work productivity variables.
Co-Authors Yosef Budiarso Martono