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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Ilmu Ekonomi ASET Jurnal Ilmiah ASET Jurnal Ekonomi
Yulius Jatmiko Nuryatno
Politeknik STMI Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah ASET

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Pengaruh Kualitas Layanan Inti dan Tambahan terhadap Positive Word of Mouth di SMU Semarang Nuryatno, Yulius Jatmiko
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

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Abstract

Every company will face tight competition with other companies. One of the best efforts to keep and get customers is by managing core service quality, peripheral service quality and word of mouth. This research was done to examine the influence of the core service quality and peripheral service quality to the positive word of mouth. The object of the research was students of SMA Sint Louis Semarang. The sampling technique used was proportional sampling. The samples were 81 samples. The data collection was obtained by distributing questionnaire to the students. The data survey was organized by using regression analysis assisted by SPSS program. The result showed that independentvariable of the core service quality positively and significantly influence the positive word of mouth, while independent variable of peripheral service quality positively influence but not significantly to the positive word of mouth. It means the first hypothesis (H1) proposed was accepted. The limitation of the research was because some respondents did not answer the open questions, so the researcher hardly finds out the respondents wants to the service quality expected in SMA Sint Louis.
Pengaruh Kualitas Layanan Inti dan Tambahan terhadap Positive Word of Mouth di SMU Semarang Yulius Jatmiko Nuryatno
Jurnal Ilmiah Aset Vol 13 No 1 (2011): Jurnal ASET Volume 13 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every company will face tight competition with other companies. One of the best efforts to keep and get customers is by managing core service quality, peripheral service quality and word of mouth. This research was done to examine the influence of the core service quality and peripheral service quality to the positive word of mouth. The object of the research was students of SMA Sint Louis Semarang. The sampling technique used was proportional sampling. The samples were 81 samples. The data collection was obtained by distributing questionnaire to the students. The data survey was organized by using regression analysis assisted by SPSS program. The result showed that independentvariable of the core service quality positively and significantly influence the positive word of mouth, while independent variable of peripheral service quality positively influence but not significantly to the positive word of mouth. It means the first hypothesis (H1) proposed was accepted. The limitation of the research was because some respondents did not answer the open questions, so the researcher hardly finds out the respondents wants to the service quality expected in SMA Sint Louis.
Co-Authors Yosef Budiarso Martono