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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS JABE (Journal of Applied Business and Economic) Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Prointegrita JURNAL ILMIAH SOCIO SECRETUM
Nikous Soter Sihombing
Institut Bisnis Informasi Teknologi Dan Bisnis
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE ROLE OF MARKETING MIX STRATEGIES IN CONSUMER CONVENIENCE OF RURAL BANKS IN NORTH SUMATERA Nikous Soter Sihombing; Sunday Ade Sitorus
JABE (Journal of Applied Business and Economic) Vol 7, No 4 (2021): JABE (Journal of Applied Business and Economics)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v7i4.10286

Abstract

Rural Banks has the opportunity to increase third party fund in the form of saving and pension credit distribution. Both purposes can be achieved by increasing pensioner customers who make Rural Banks the paymaster of their pension fund. If this problem did not meet the solution or the right handling, it might increase the stagnant customers so that Rural Banks would lose the opportunity to increase third party fund and profit from loan distributed. The purpose of this study was to find out the marketing mix factor that most influence to the customer convenience at the Rural Banks . This is intended to help formulate a marketing strategy to attract customer to become  product customer and increase Rural Banks,  saving and credit volume. In this study, the method used was survey approach. The type of this study was quantitative descriptive and the nature of this study was descriptive explanatory. Data collection method was carried out using questionnaire and documentation. The data analysis used was multiple regression. Simultaneously, the result showed that the price variable had no effect on the customer convenience to become a customer at the Rural Banks, but the location variable had a strong influence on the  decision to become a  product customer at the  Rural Banks. Product, location, promotion, price, person, and process variables simultaneously had a positive and significant effect on the increase the number of retirees at Rural Banks. This showed that with  product offered according to need, location that was easy to reach, attractive promotion, employees who were friendly and working well, a fast process and affordable credit interest rates could boost the positive impact on increasing the number of  customers at the Rural Banks,  .
ANALISIS PENGARUH KOMPETENSI, KOMPENSASI DAN BEBAN KERJA TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING PADA PT. PLN (PERSERO) UIP SUMBAGUT Satria Panji Herlambang; Sarman Sinaga; Nikous Soter Sihombing
JURNAL PROINTEGRITA Vol 6 No 1 (2022): APRIL
Publisher : JURNAL PROINTEGRITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.575 KB) | DOI: 10.46930/jurnalprointegrita.v6i1.1502

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh kompetensi, kompensasi, dan beban kerja terhadap kinerja karyawan dengan motivasi kerja sebagai variabel intervening. Metode pengumpulan data dilakukan melalui kuesioner yang disebarkan kepada pegawai PT. PLN (Persero) UIP Sumbagut yang berjumlah 215 responden. Pengambilan sampel dalam penelitian ini menggunakan teknik probability sampling. Data yang diperoleh kemudian diolah dengan menggunakan alat bantu SPSS versi 20. Teknik analisis yang digunakan dalam penelitian ini adalah path analysis. Berdasarkan hasil uji penelitian yang dilakukan menunjukkan bahwa variabel kompetensi berpengaruh signifikan positif terhadap motivasi kerja, variabel kompensasi berpengaruh signifikan positif terhadap motivasi kerja, variabel beban kerja berpengaruh negatif dan signifikan terhadap motivasi kerja, variabel kompetensi, kompensasi, dan beban kerja secara simultan berpengaruh signifikan positif terhadap motivasi kerja. Variabel motivasi berpengaruh negatif dan signifikan terhadap kinerja pegawai, variabel kompetensi berpengaruh signifikan negatif terhadap kinerja pegawai, variabel kompensasi berpengaruh signifikan negatif terhadap terhadap kinerja pegawai, variabel beban kerja berpengaruh positif dan signifikan terhadap kinerja pegawai, variabel kompetensi, kompensasi, beban kerja dan motivasi secara simultan berpengaruh positif dan signifikan terhadap kinerja pegawai. Motivasi kerja tidak mampu memediasi antara kompetensi terhadap kinerja karyawan. Motivasi kerja tidak mampu memediasi antara kompensasi terhadap kinerja karyawan. Motivasi kerja tidak mampu memediasi antara beban kerja terhadap kinerja karyawan. Motivasi kerja tidak mampu memediasi antara kompetensi, kompensasi, dan beban kerja terhadap kinerja karyawan.
PENGARUH KEDISIPLINAN DAN KEPUASAN KERJA DENGAN MOTIVASI SEBAGAI VARIABEL INTERVENING TERHADAP KINERJA PEGAWAI Faisan Achmad Nasution; Sofiyan Matondang; Nikous Soter Sihombing
JURNAL PROINTEGRITA Vol 5 No 3 (2021): DESEMBER
Publisher : JURNAL PROINTEGRITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (688.245 KB) | DOI: 10.46930/jurnalprointegrita.v5i3.784

Abstract

This research was conducted at the Pirngadi Hospital in Medan. This research was focused on non-medical employees as research objects. Based on the data and reports obtained, the researcher hypothesized that there were four non-medical civil servant behavior that was the cause of the low quality of service, namely discipline, job satisfaction, motivation and performance. These four behaviors are then called variables. Researchers classify the discipline and job satisfaction variables into independent variables, motivation into intervening variables and performance into the dependent variable. This study aims at analyzing how the influence of the independent or independent variables on the dependent or dependent variable, and how the indirect effect of the independent variable through the mediating or intervening variables on the dependent variable. The research data were obtained through primary sources and filling out questionnaires by ninety-six samples. Hypothesis testing used path analysis using statistical analysis software. Based on the results of the path analysis method, it was concluded that the discipline variable had no effect on employee performance while the job satisfaction variable had an influence on employee performance. And indirectly there is an effect of discipline and job satisfaction through motivation on employee performance.
GAYA KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. MARANTHA KREASINDO MEDAN Nikous Soter Sihombing; Amril Amril; Lasman Eddy Bachtiar; Arisman Parhusip; Montaris Silaen
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1001

Abstract

Employee performance is the result of work in quantity and quality achieved by employees in carrying out their duties in accordance with the responsibilities given. Companies need to improve employee performance such as improving leadership styles, providing good motivation and increasing employee work discipline. Leadership style is a form of behavior that can be made to integrate group goals with individual goals. Motivation is the thing that causes, distributes and supports human behavior so that they want to work hard and enthusiastically achieve optimal results. Work discipline is a tool used by managers to communicate with their employees so that they are willing to change a behavior as well as an effort to increase one's awareness and willingness to obey all company regulations or applicable social norms. Employee performance is the work achieved by an individual that is adjusted to the role and task of the individual in a company at a certain time period associated with a certain standard value measure of the company where the individual works. The purpose of this study was to determine and analyze the influence of leadership style, motivation and work discipline on the performance of employees of PT. Marantha Kreasindo Medan. This research was conducted at PT. Marantha Kreasindo Medan. The type of research used is descriptive quantitative research. The results of the study simultaneously show that the variables of leadership style, motivation and work discipline have a positive and significant effect on employee performance. Partially, the leadership style and work discipline variables have no significant effect on employee performance, while the motivation variable has a significant effect on employee performance.
E-Service Quality And E-Trust Toward Online Shop Customers E-Loyalty: Satisfaction as Mediation Nikous Soter Sihombing; Sahat Simbolon; Agus Susanto; Sri Aprianti Tarigan
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 7, No 2 (2023)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v7i2.11458

Abstract

The purpose of this study is to analyze the relationship between the effect of e-service quality on e-satisfaction, the effect of e-trust on e-satisfaction, the effect of e-service quality on e-customer loyalty, the effect of e-service quality on e-customer loyalty, the effect of e- satisfaction on e-customer loyalty, indirect effect of e-service quality on e-customer loyalty through e-satisfaction, significant indirect effect of e-trust on e-customer loyalty through e-satisfaction. The research method is quantitative, the technique sampling used using purposive sampling method category of non-probability sampling. Respondents to this study were 310 online shop consumers who had purchased goods/services at the online shop. Research data was obtained by distributing online questionnaires via social media. Analysis of research data using structural equation modeling (SEM) with SmsrtPLS 4.0 software tools. The stages of data testing are validity test, reliability test and hypothesis testing (significance). The results of this study are that there is a direct positive and significant effect of e-service quality on e-satisfaction. There is a direct positive and significant effect of e-Trust on e-Satisfaction There is a direct positive and significant effect of e-service quality on e-Customer Loyalty, there is a strong positive and significant direct effect of e-Trust on e-Customer Loyalty, there is a positive effect and directly significant e-Satisfaction on e-Customer Loyalty, there is a strong and significant positive effect indirectly e-service quality on e-Customer Loyalty through e-Satisfaction, there is a strong and significant positive effect indirectly e-Trust on e-customers loyalty through e-Satisfaction.
PENGARUH LINGKUNGAN DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI DI POLITEKNIK PARIWISATA MEDAN Lince Marcellina Hutabarat; Marudut Sianturi; Nikous Soter Sihombing
JURNAL ILMIAH SOCIO SECRETUM Vol 11 No 1 (2022): JUNI
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat-Universitas Darma Agung. (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee performance can be influenced by many factors, including motivation, talent, interests, satisfaction, and experience, as well as factors that come from outside the individual employess such as supervision, salary, work environment, employment opportunities, and promotions. But this study is limited only to work environment factors and job satisfaction. This type of research is quantitative descriptive and explanatory research. This research was conducted at the Medan Tourism Polytechnic, with a population of 101 employess, taking research samples using the sloving formula, so the sample in this study amounted to 81 people. Data collection techniques by conducting interviews and observation with questionnaire media. While the data analysis technique used is the classic assumption test, multiple linear regression, t test, F test and coefficient of determination. The results of this study are the influence of the Work Environment (X1) The Value of the t count of work environment is 2.486 and the value of t table is 1.664 the t count > t table (2.486>1.664) and the sig value<0.05 (0.015<0.05), so that the work environment partially has a positive and significant effect on the performance of the Tourism Polytechnic employees. There is the influence of job satisfaction (X2), the value of the titung variable job satisfaction is 4.135 and the t table value is 1.664, then the t count> t table (4.135>1.664) and the sig value <0.005 (0.000<0.005) so it can be concluded that work partially has a positive and significant effect on the performance of employees at the Medan Tourism Polytechnic. The results of the F test (Simultaneous Test) show that the value of F count is 35,025 with a significant level of 95% (=0.05) is 2.72 where (F count> F table) so that 35,025>2,72 and the sig value <0,05 (0,000< 0,05). This simultaneously there is a significant influence between work environment variables (X1) and the job satisfaction (X2) on the performance of Medan Tourism Polytechnic Employees.
Co-Authors Agus Susanto Amril Amril Arisman Parhusip Faisan Achmad Nasution LASMAN EDDY BACHTIAR Lince Marcellina Hutabarat Marudut Sianturi Montaris Silaen Sahat Simbolon Sarman Sinaga Satria Panji Herlambang Sofiyan Matondang Sri Aprianti Tarigan Sunday Ade Sitorus