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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Tomy Perdana
Fakultas Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry

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PRODUCTION SYSTEM PLANNING ANALYSIS ON VEGETABLE SUPPLY CHAIN MANAGEMENT (A case in Katata Farmers Group, Kampung Cinangsi, Desa Margamekar, Kecamatan Pangalengan, Kabupaten Bandung Barat, Provinsi Jawa Barat) Anggita Kharisma; Tomy Perdana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 3, No 2 (2017): Juli 2017
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.381 KB) | DOI: 10.25157/ma.v3i2.462

Abstract

Penelitian ini dilaksanakan di Kelompok Tani Katata dengan tujuan untuk menganalisis sistem produksi pada manajemen rantai pasok produk sayuran dalam memenuhi permintaan pasar terstruktur. Penelitian ini dilakukan dengan menggunakan metode kualitatif dan pendekatan sistem. Hasil penelitian menunjukkan bahwa pola pengadaan produk di Kelompok Tani Katata saat ini belum mampu memenuhi permintaan dari Giant Supermarket akibat dari replikasi perencanaan sistem produksi yang dilakukan berdasarkan sistem produksi untuk produk reguler dan tidak disesuaikan dengan permintaan pasar. Sistem produksi yang dapat dilakukan oleh Kelompok Tani Katata dalam memenuhi permintaan pasar terstruktur adalah dengan merubah sistem produksinya dalam hal ini dilakukan penjadwalan produksi dan pengalokasian input sesuai dengan permintaan dari Giant Supermarket. Kata kunci: Sistem Produksi, Model Perencanaan Produksi, Manajemen Rantai Pasok
ANALISIS STRATEGI BERSAING DALAM USAHA MODERN FUSION TEA DI ERA DIGITAL (Studi Kasus Menantea Di Kota Bandung) Laurensia Sri Yubilanti; Tomy Perdana; Dini Rochdiani; Gunardi Judawinata
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8434

Abstract

Tea is a drink with a unique taste that has health benefits and is known as a refreshing plant. Modern fushion brand is one way of serving tea by combining new ingredients or drinks with innovative flavors. The digital era is one factor that plays a role in creating innovation and product marketing. For this reason, the use of technology in the form of social media that continues to develop can help companies and become an opportunity for entrepreneurs to run their businesses. Menantea is one of the new companies that experiences problems in its sales, one of which is because there are competitors. Therefore, alternative strategies are needed to deal with business competition. The research method used is qualitative with case study research techniques. The analytical tools used in this study are the IFE matrix, EFE, IE, and QSPM. Based on the results of the IFE and EFE matrices it is known that the Menantea company has strong internal conditions and high external conditions. The results on the IE matrix show that the Menantea company is in growth and building a position in quadrant 1. Thus, companies should carry out alternative strategies according to the results of the QSPM analysis, namely by increasing sales promotion activities using social media digital platforms, expanding product distribution by opening stores in various regions in Indonesia, innovating and developing products, as well as maintaining the company's characteristics and increasing competitive advantage.
Co-Authors Anggita Kharisma Dini Rochdiani Gunardi Judawinata Laurensia Sri Yubilanti