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All Journal Jurnal Ekonomi Bisnis Indonesia
Ligar Fadilah
Universitas Negeri Syarief Hidayatullah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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FAKTOR YANG MENENTUKAN LOYALITAS NASABAH PADA BANK BNI SYARIAH (STUDI KASUS NASABAH BANK BNI SYARIAH CABANG FATMAWATI) Yunia Silvia Sesunan; Ligar Fadilah
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 13 No. 1 (2018): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.527 KB) | DOI: 10.36310/jebi.v13i1.97

Abstract

The purpose of this study was to observe the effect of marketing mix, brand image, servicequality and loyalitas of the customer's Bank BNI Syariah Branch Fatmawati. The data that used inthis study is primary data, and data collection is done using questionnaire with random samplingmethode,the object of this research is the customerof Bank BNI Syariah Fatmawati Branch. In orderto provide the best service to the customer. The result of this study indicates that marketing mix,brand image and service qualityhave positive and significant partial and simultaneous effect oncustomer loyalty of Bank BNI Syariah Branch Fatmawati.
Co-Authors Yunia Silvia Sesunan