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Fredy Olimsar
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Journal of Economic, Bussines and Accounting (COSTING)

 1 
Analisis Pengaruh Kepuasan Pelanggan Terhadap Minat Beli Kembali Di Aplikasi Shopee Serta Dampaknya Pada Keunggulan Bersaing Fredy Olimsar; Feny Tialonawarmi
Journal of Economic, Bussines and Accounting (COSTING) Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v6i2.5729

Abstract

In general, people today do a lot of buying and selling online through e-commerce because there is no need to go to a shopping center and transactions can be done easily and quickly. Various kinds that can be done in this online business, one of them by using an application. The most popular online shopping platform applications in Indonesia are Shopee, Lazada, Tokopedia, Bukalapak, Blibli. One of the objectives of this study is to identify and analyze the effect of customer satisfaction on competitive advantage through repurchase interest as a mediating variable. The results of this study indicate that there is an influence of customer satisfaction on competitive advantage mediated by repurchase interest. This means that when customers feel like making repeat purchases, customers are satisfied with the Shopee application they use and can be superior if many customers make repeat purchases. On the other hand, if the online shopping platform ignores customer satisfaction and creates customer dissatisfaction, it will affect the repurchase intention of its customers, which will have a negative impact on competitive advantage. Keywords: Customer Satisfaction, Repurchase Intention, Competitive Advantage, Shopee Application
Co-Authors Abdul Basir Alfiana Arya Ramadhan Bambang Rismadi Cakranegara, Pandu Adi Dios Nugraha Putra Edison Hatoguan Manurung Enggar Diah Puspa Arum Feny Tialonawarmi Fransisca Dyah Anggraini Friyani, Rita Halimatus Sakdiah Hendy Tannady Herry Mokoginta Ilham Wahyudi Iskandar Sam Ismail Mokoagow Istiqomah Melinda Kadeni Kadeni Khoirul Umam Hasbiy Lidya Febriani Misni Erwati, Misni Moch Natsir Syafarin Mokoginta Muhamad Sarifudin Natalia Fitria Revini Pranata Nela Safelia Netty Herawaty Nurmawati Mambuhu Nurul Firda A Reni Mubaliroh Revi Ilham Gusniadi Rico Wijaya Z Riski Hernando Rofikhoh Rofikhoh Shinta Adelia Sari Tanti Widia Nurdiani Uli Wildan Nuryanto Wiralestari, Wiralestari Wirmie Eka Putra Wiwik Tiswiyanti Yuliana Yuliana Zulma, Gandy Wahyu Maulana