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Journal : Jurnal Manajemen Bisnis Krisnadwipayana

PENGELOLAAN MODAL MANUSIA DALAM KAITANNYA DENGAN MANAJEMEN KINERJA Amanda Setiorini,MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 6, No 1 (2018): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v6i1.173

Abstract

Globalization changes the business environment, which demands change from every business organization involved, to succeed in the new environment. For that purpose, human resource management needs to be directed to the development of human capital, which assumes employees as assets, not costs, for the company. The implication is that management needs to recognize each of its employees in order to maximize their potential and manage it to be a competitive advantage. This is where performance management plays a very important role.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANANAN TERHADAP PEMBELIAN ULANG PELANGGAN PT CARITA SARI PRATAMA Kartini Dwi Ambarwati; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 3 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i3.475

Abstract

This study aims to determine the effect of product quality and service quality on merchandise repurchases at PT Carita Sari Pratama using quantitative descriptive research. The analytical method used is simple linear regression analysis. The results showed that the product quality and service quality simultaneously and partially had a positive and unidirectional relationship. Meanwhile, the results of the calculation of the correlation coefficient and determination show that there is a very close relationship between the variable product quality and service quality on purchases at PT Carita Sari Pratama.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP PENJUALAN PRODUK STARBUCKS JATIWARNA KOTA BEKASI Retya Syafa Suwandi; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 1 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i1.673

Abstract

This study was conducted to determine whether or not there is an effect of promotion and product quality on sales product either simultaneously or partially at Starbucks Jatiwarna, Bekasi. The study was conducted on respondents to customers of Starbucks Jatiwarna, Bekasi. Obtaining data using a questionnaire with a semantic differential scale. The sampling technique used is accidental sampling analysis. From the results of tests conducted found the fact that promotion and product quality simultaneously have a significant effect on sales product. In addition, promotion and product quality partially also have a significant effect on sales product.
FAKTOR-FAKTOR YANG MEMENGARUHI KEPUASAN KERJA DAN PENGARUHNYA TERHADAP PENGUNDURAN DIRI KARYAWAN (STUDI KASUS: FEMINAGROUP) Amanda Setiorini,MM.
Jurnal Manajemen Bisnis Krisnadwipayana Vol 4, No 2 (2016): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v4i2.43

Abstract

The aim of this study is to determine factors that lead to job satisfaction and its impact to resignation. This study consists of two submodels. The first submodel investigate the influence of compensation, job security, career path , organizational communication, and company policy on job satisfaction. While the second submodel investigate the effect of job satisfaction of the employee's resignation. The first submodel found that compensation and job security variables have no significant effect on job satisfaction, while career paths, organizational communication, and company policies have a significant impact on job satisfaction. The results of submodel 2 states that job satisfaction have a significant effect on the employee's resignation. Relationships are both negative, which means if the job satisfactions are high, the resignation will be lower. And vice versa.
PENGARUH KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT. HEXINDO ADIPERKASA Kartika Dwi Astuti; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 1 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i1.388

Abstract

This study aims to analyze the effect of competence and work environment on employee performance at PT. Hexindo Adiperkasa Tbk. This is a quantitative descriptive study using primary data by giving questionnaires to employees of PT. Hexindo Adiperkasa Tbk, located in the Pulo Gadung Industrial Estate, Jakarta, discussed on Jl. Goat Island II Kav.I-II.No.33. From a population of 1,500 employees, a total sample of 94 respondents was obtained using the Slovin formula. The technique used to take samples is the random sampling method and the type of data used is heterogeneous. The analytical tool used in this study is multiple linear regression. The results show there is a positive and significant effect simultaneously between competence and work environment on employee performance. Partially, competence has a significant influence on employee performance, as well as work environment variables.
IMPLEMENTASI DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN JD.id Jakarta Glen Irwinto Laluyan; Imam Wibowo; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 3 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i3.349

Abstract

This research is about Implementation of Digital Marketing on Consumers Purchasing Decisions. This research aims to analize the implementation of the Social Media Marketing, Pay Per Click and Email Marketing to the  Purchasing Decisions of Jakarta JD.id Consumers. In this research the sample took 100 respondent using purposive sampling technique, which respondent is an active user of the face book forum and has shopped on the JD.id site. The data that has been obtained tested using multiple linear regression analysis technique. The result that shown from this research are Social Media Marketing, Pay Per Click and Email Marketing simultaneous and partial gave positive and significant effect to Consumers Purchasing Decisions.
PENGARUH REKRUTMEN DAN PENEMPATAN TERHADAP KINERJA KARYAWAN PT. TAINAN ENTERPRISES INDONESIA 3 Novel Supriyanti; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 3 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i3.795

Abstract

This study aims to determine the effect of recruitment, job placement on the performance of employees of PT. Tainan Enterpises Indonesia 3. The data analysis with validity and reliability testing, classical assumption test, and hypothesis testing using simple and multiple linear regression analysis. The results showed that partially recruitment had no effect on employee performance , while job placement had an effect on employee performance at PT. Tainan Enterprises Indonesia 3. Simultaneously recruitment and job placement affect employee performance at PT. Tainan Enterprises Indonesia 3.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK PURBASARI DI JAKARTA TIMUR Alfina Ramawati; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 11, No 1 (2023): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v11i1.925

Abstract

This study was conducted to determine the effect of brand image and price on purchasing decisions either simultaneously or partially on Purbasari Cosmetic Products in East Jakarta. The sampling technique in this study was carried out by the accidental sampling technique. The sample used in this study was 100 respondents who were taken from the population of consumers or buyers of Purbasari Cosmetics Obtaining data using a questionnaire with a differential semantic scale. Data analysis in this study is quantitative using multiple linear regression. The results of tests conducted, it was found the fact that Brand Image and Price simultaneously have a positive and significant influence on purchase decisions.
PENGARUH LINGKUNGAN KERJA DAN INSENTIF TERHADAP KEPUASAN KERJA KARYAWAN UD. TRUBUS KOTA BEKASI Viona Rezkiani; Amanda Setiorini
Jurnal Manajemen Bisnis Krisnadwipayana Vol 11, No 2 (2023): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v11i2.1066

Abstract

The purpose of this study was to analyze the effect of the work environment and incentives on UD job satisfaction. Bekasi City Trubus. This research uses quantitative descriptive methods. The population of this study was all UD employees. Trubus has 510 employees. The sample of this study amounted to 60 employees. The sampling technique is with the formula isaac and michael. The data collection technique is carried out by questionnaires. The data analysis techniques used are multiple and part partially ial linear regression analysis, The results of this study show:  First, there is a positive and significant influence of the work environment on job satisfaction. Second, there isa positive influence of incentives on job satisfaction. Third, there is a positive   influence   of   the   work   environment   and   incentives   on   job satisfaction. The results of this study are expected to be useful for increasing job satisfaction through a comfortable work environment and incentives provided.