Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora
Susiladewi Susiladewi
Universitas Islam Kalimantan MAB Banjarmasin
Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS PENGARUH PRODUK BARU TERHADAP KEPUTUSAN UNTUK MEMBELI PADA PT. DONINDO MENARA UTAMA BANJARMASIN Susiladewi Susiladewi; Basuki Basuki
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 5, No 1 (2018)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.095 KB) | DOI: 10.31602/al-kalam.v5i1.1330

Abstract

Increasing population and increasing people's income in Banjarmasin city will increase people's need for comfortable house either as a residence as an investment in the future.The purpose of this study is to know and analyze about new products produced by PT.Donindo Menara Utama Company in relation to the buying decision of the Consumers inhabiting the complex of Metro Indah Housing Banjarmasin.This research is done by taking the object of research that is in Metro Indah Housing Complex which is located at Brig Jend H. Hasan Basri Kayu Tangi BanjarmasinSample amounted to 32 people, taken 10% of the total population of 110 people. Relationship analysis using product moment correlation coefficient sought by the formula of coarse numbers or also called Raw Score method.The result of the research is the coefficient between the new product variables and the decision variable to buy the housing complex of Metro Indah housing owned by PT.Doninda Menara Utama Banjarmasin which is 0.577. The r table for N of 30 with a significant level of 5% is 0.361. The coefficient of correlation of new Product variable with decision variable to buy is greater than correlation value listed in table of product moment r value. It can be concluded that the correlation coefficient of both variables studied is significant or positive.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHIKEPUTUSAN PEMBELIAN SECARA ONLINE (E-COMMERCE) (Studi Kasus pada Konsumen Shopee di Kota Banjarmasin) Nia Satriani; Susiladewi Susiladewi; Erni Elfisah
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 5, No 1 (2019): Edisi April
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.447 KB) | DOI: 10.31602/alsh.v5i1.1987

Abstract

The form of research used in this study is descriptive method using quantitative data analysis. Quantitative research emphasizes the analysis of numerical data (numbers) processed by statistical methods. The technique of analyzing the data used by the author is factor analysis. In this research method, researchers used the perspective of the participants as a preferred picture in obtaining research results. Data collection is done by observation, interview and Questionnaire.The purpose of this study was to determine the effect of product quality, price, promotion, distribution, and process factors that influence the occurrence of trust in making online purchasing decisions and the most dominant factor by consumers on Shopee sites / applications in Banjarmasin city.The results of this study suggest that product, promotion, and distribution / place factors partially have a positive effect on trust in online purchasing decisions (case studies at Shopee Consumers in Banjarmasin City), while the price factor (price) does not have a partial effect on trust in making purchasing decisions online (case study at Shopee Consumers in Banjarmasin). The results of product (product), price (promotion), promotion (promotion), and distribution / place simultaneously have an influence on online purchasing decision making (a case study at Shopee Consumers in Banjarmasin Said). The results of this study prove that Distribution / Place is the most dominant factor influencing online purchasing decisions. Keywords: E-Commerce, Quality, Shopee.
Co-Authors Basuki Basuki Erni Elfisah Nia Satriani