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All Journal Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora
Pamungkur Pamungkur
STIE Palangka Raya
Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA Pamungkur Pamungkur; Sunarmie Sunarmie
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 5, No 1 (2018)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (343.537 KB) | DOI: 10.31602/al-kalam.v5i1.1335

Abstract

PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.
ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA Pamungkur Pamungkur; Sunarmie Sunarmie
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 5, No 2 (2018)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.155 KB) | DOI: 10.31602/al-kalam.v5i2.1714

Abstract

         PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.         The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.         From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.         From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.
PENGARUH STATUS SOSIAL EKONOMI TERHADAP PRESTASI MAHASISWA PERGURUAN TINGGI SWASTA Muliyadi Jaya; Pamungkur Pamungkur
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 2, No 3 (2016): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.844 KB) | DOI: 10.31602/alsh.v2i3.561

Abstract

The achievement of university students is influenced by their socio-economic status as a result of the interactions between their socio-economic positions, work experiences, and families which react relatively on each other in relation to their incomes, occupations, and academic degrees. This study was conducted to investigate socio-economic status as the factor that influences the academic achievement of private university students. Furthermore, this socio-economic status factor divides parenting in relationship with children development into two distinct ways. A family that has low rate of income theoretically will be inclined to raise a child in lack of capability to afford excellence academic accomplishments. Accordingly, the objective set for this study was to find out the influence of socio-economic status on the academic achievement of private university students in Palangka Raya. Therefore, this study applied multivariate analysis to verify the influence of the socio-economic status of family on children’s academic accomplishments. This study also investigated the impact of age, gender, marriage status, income, region, education, and socio-economic status of the parents based on cross-section data collected in 2012 and 2015. Meanwhile, the result of this study was obtained from random sampling collected from three different private universities in Palangka Raya using questionnaire. Thus, the result attained from this study was that a stable socio-economic status has a meaningful influence on academic achievement of the students at private universities in Palangka Raya. In addition, a higher socio-economic status brings out some advantages to the students of private universities in Palangka Raya.
Co-Authors Muliyadi Jaya Sunarmie Sunarmie