Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Multica Science and Technology
Sri Winar
Universitas Almuslim
Computer Science & IT Energy Library & Information Science Physics

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DEVELOPMENT OF A DECISION SUPPORT SYSTEM FOR STRATEGIC BUSINESS LOCATION SELECTION USING MOORA METHOD Riski Zulkarnain; Mundzir Mundzir; Sri Winar
Multica Science and Technology Vol 2 No 1 (2022): Multica Science and Technology
Publisher : Universitas Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47002/mst.v2i1.590

Abstract

The key to launching a successful business is securing a strategic location, as optimal results hinge on this crucial factor. Today, there are numerous potential business locations available, such as areas currently undergoing development or residential complexes in proximity to major highways. Considering these factors empowers businesses to make well-informed decisions about whether a particular location is truly strategic for their ventures. When business owners make location-related decisions, they must carefully assess several aspects, such as the size and dimensions of the building, the presence of competitors nearby, and the rental or selling prices. By evaluating these criteria, businesses can identify strategic locations and minimize the risks of potential losses when establishing their operations. Acquiring a strategic business location yields numerous advantages and significantly reduces startup losses. To achieve this, the research presented in this journal employs the MOORA (Multi-Objective Optimization on The Base Method of Ratio Analysis) research method, which serves as both a means to determine strategic business locations and a strategy for enhancing overall business performance.
Co-Authors Mundzir Mundzir Riski Zulkarnain