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All Journal Bahtera Indonesia; Jurnal Penelitian Bahasa dan Sastra Indonesia Jurnal Genre (Bahasa, Sastra, dan Pembelajarannya)
Oktavia Dhiya Rofifah
Universitas Ahmad Dahlan
Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Bahtera Indonesia

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ANALISIS KESALAHAN BERBAHASA INDONESIA DI BIDANG WACANA DALAM IKLAN PRODUK - PRODUK INDONESIA Dicky Restu Tomo; Dewi Azizah Damaryanti; Oktavia Dhiya Rofifah; M. Wian Arifana
Bahtera Indonesia Jurnal Penelitian Bahasa dan Sastra Indonesia
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/bi.v5i2.82

Abstract

The purpose of this study is to describe the mistakes of Indonesian language in the field of discourse on the advertising of products in Indonesia. The ads analyzed are food ads, drinks, beauty soaps, and others. This research uses descriptive method through two stages namely the stage of data collection and data analysis. The chosen research subject is advertising Indonesian products using written language. While the object is the analysis of errors in the Indonesian language in the field of discourse. The results obtained from this study were found 1 data referencing error usage, 2 data recovery use errors (substitution), 1 data ineffectiveness discourse because there is no impregnation, 1 data conjunction error, 1 data incoherent discourse, 2 error data that deviate from Indonesian language rules, and 2 data on force / ambiguity.
Co-Authors Dewi Azizah Damaryanti Dicky Restu Tomo M. Wian Arifana Triwati Rahayu